I lead a major bank in Kenya. Here’s why we invest in Africa’s women entrepreneurs

Investing in women and their businesses in Africa provides a widespread boost to families, communities, and the economy. Above, peddlers selling local delicacies in Nairobi, Kenya.
Investing in women and their businesses in Africa provides a widespread boost to families, communities, and the economy. Above, peddlers selling local delicacies in Nairobi, Kenya.
Gerald Anderson/Anadolu via Getty Images

I recently returned to my village in Bungoma County, Western Kenya. I had come to speak with the community—especially its women and girls—about how they could succeed as entrepreneurs and start or grow small businesses. I remember having similar aspirations earlier in my own life. It was only with my father’s support (and thanks to his work as a government-sponsored news reporter for the Kenya Broadcasting Corporation) that I was able to afford tuition for high school and eventually pursue my dream of a career in finance.

My experience, however, was the exception.

That day, as I looked into a crowd of hopeful faces filled with expectations amidst trying times, I saw former classmates who were striving to overcome daunting economic circumstances without access to financial resources. Some of them had been forced into marriage at as young as nine years old. For these women, economic survival is a daily challenge and the only way to remain valued and relevant within society.

Barriers to entrepreneurship

Within my community and across the African continent, entrepreneurship offers most women the greatest hope for opportunity and stability given the lack of employment options, particularly for their gender. One quarter of African women today are entrepreneurs, making them a powerful force for economic growth and social change. Yet, these women face significant barriers in accessing the capital needed to start and scale their businesses: Just a fraction of the continent’s available capital is granted to women.

At a time when Africa’s economic growth has not kept up with its population growth, improving women’s access to capital has the potential to enable women to pursue their dreams and drive incredible benefits for families, communities, and the economy as a whole.

We all benefit from investing in women and their businesses, but a range of barriers currently prevent African women from unlocking broader economic gains. Women entrepreneurs are savvy and resourceful, but many have never had access to education in financial literacy, preventing them from formalizing their business plans and record-keeping. In Kenya and throughout the continent, women entrepreneurs typically lack a book of accounts, or collateral such as land or other property that banks require to take out a loan or access credit. Compounding these challenges, there are currently no policies in place to differentiate how small, informal microfinance institutions should be treated compared to large banks. These small lenders are categorized as high risk due to their lack of formal structure, leading to significantly higher costs to serve them. This, in turn, disincentivizes loans to individuals with lower incomes or less available capital—predominantly affecting women.

There is currently a $1.7 trillion gap between the amount of capital women around the world want and the amount they receive. Closing this gap could ultimately add as much as $6 trillion to the global GDP, resulting in benefits at every level of society. Women are more likely than men to reinvest earnings into their families, building pathways for improved education and health care for generations to come. The growth of their businesses can uplift local economies by driving demand for goods and services, creating employment opportunities for other women and men. And successful women entrepreneurs set the stage for a more resilient landscape by bringing diverse perspectives to historically male-dominated industries.

Small loans, big impact

Business, government, and philanthropic leaders are increasingly focused on developing new tools and resources to increase women’s access to capital, with exciting early results. Take for example the story of Mary, an entrepreneur from Mombasa, who owns a secondhand clothing and bags business.

Mary requested a loan for 20,000 Kenyan shillings (KSh), or approximately $150, from KCB Bank Kenya, where I served as a branch manager at the time. Despite the small loan request, which most major financial institutions would have declined, we ultimately agreed that our bank had an important role to play in supporting small-scale entrepreneurs without collateral. Mary and other entrepreneurs like her inspired us to introduce a new proposition specifically for female-led and made enterprises (FLMEs). Today we offer flexible credit solutions and provide loans to over 600,000 of these clients, many of whom lack collateral and have previously struggled to access traditional banking services.

In the months after receiving her loan, Mary was able to purchase bales of secondhand clothes in larger quantities, giving her access to better quality bales from Kenya, Tanzania, and Uganda that could be resold at a higher margin. This brought in 30,000 KSh, or $225, profit more than her initial loan, allowing her to set up a shop and employ three permanent staff and two casual workers. Bringing on those new team members enabled her to run daily operations while continuing to drive her business growth.

Unlocking access to capital

To date, KCB Bank has committed the equivalent of $1.9 billion to support FLME clients like Mary. With funding from the Bill & Melinda Gates Foundation and the European Investment Bank, our FLME practice now also manages a €30 million program in Kenya to improve access to microfinance, with a requirement that 80% of the final beneficiaries will be women. Programs like these underscore the massive opportunity for different types of organizations to work together to help unlock access to capital.

To maximize the economic benefits of these programs, we also need to expand educational resources for women entrepreneurs in Africa, to help them build critical skills in financial literacy and navigate interactions with financial institutions. In 2009, our bank began hosting financial literacy workshops with this goal in mind. I’ve had the privilege of sitting in on some of these workshops and seeing firsthand how quickly women take to these skills and gain new confidence.

That excitement is contagious. The workshops have grown exponentially in size as women entrepreneurs invite each other—even their competitors—to join them. We could all learn something from these women, who understand implicitly that investing in each other is the best pathway to shared success.

As a businesswoman in Kenya, I know that making a success out of any business venture requires taking some smart risks. The entrepreneurs from my home village know the same. Failing to invest in the economic potential of these women is a far greater risk to our economy than the alternative.

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