Comment pouvez-vous créer des entonnoirs de vente efficaces pour chaque étape du cycle de vie du client ?

In the first stage of building funnels it it is really important to maximize your reach in terms of covering the number of prospects within your target markets. Your marketing activities (marketing campaigns or events) are instrumental to generate leads, which then can be qualified by sales teams as valid prospects and developed further. It will be hard to achieve your sales goals without fueling your funnel with enough prospects early in the cycle.

Attracting potential customers is the first step in the sales funnel. To effectively attract prospects, businesses must focus on creating compelling and relevant content that resonates with their target audience. This may include informative blog posts, engaging social media content, educational webinars, or captivating videos. Leveraging search engine optimization (SEO) techniques and targeted advertising can also help increase visibility and attract qualified leads. Additionally, offering valuable incentives such as free trials, samples, or exclusive discounts can entice prospects to engage with the brand and move to the next stage of the funnel.

Awareness Stage: Grab attention with engaging content and freebies. Interest and Consideration Stage: Keep prospects engaged with personalized emails and demos. Decision Stage: Make purchasing easy with clear CTAs and limited-time offers. Retention and Advocacy Stage: Keep customers returning with follow-ups, rewards, and referrals.

It helps attract new business if you can clearly identify the distinct value-add features of your service, the competitive advantage (or degrees of) and be assured of what 'pain' it will solve - then match this to relevant companies. Use a multi tiered approach to communicate the above, offering sampling, trial etc. Crucial to spend focussed time to carve out you mission statement and always scrutnize to align your service benefits to the targets.

Sales leaders should refrain from conducting joint reviews of business development and closure cases. The pressure to meet targets may lead to the closure discussion overshadowing the focus on pipeline building. All opportunities within the pipeline must be categorized into stages, and progress towards to the next stage should be assessed and actionable to be decided. Opportunities showing no visible progress within the quarter should be removed from the pipeline to ensure an accurate assessment of its size. Establishing quantifiable targets for marketing to generate leads is essential. Utilizing the inside sales team, digital channels,referrals,cross-selling, and upselling within the existing customer base effectively should be emphasized.

Do your research and ensure you are aware of what the customers needs are, what pain points they have and how your product/service can proffer a unique solution to them.

In my view, referring to the convert stage in this manner seems rather whimsical. By the time a prospective client decides to engage with us, they have already completed approximately 70-80% of the groundwork. I believe this stage, which some might label as the convert stage, is really about sustaining the momentum ignited by your data insights. It's crucial to come prepared with your metrics, understand their Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs). It's essential to discern what success truly entails for them to craft a compelling proposal.

The convert stage is where prospects transition into paying customers. This stage is crucial as it represents the results of efforts made in earlier stages to attract and engage the audience. Here, the focus shifts towards encouraging prospects to take action, whether it's making a purchase, signing up for a subscription, or filling out a form. Tactics such as messaging, compelling offers, clear CTA's, and streamlined purchase processes play a vital role in facilitating conversions. By effectively guiding prospects through this stage, businesses can achieve their primary goal of generating revenue and driving growth. Additionally, a successful convert stage boosts immediate sales and lays the groundwork for building customer loyalty.

The convert stage is where prospects transition from being interested leads to engaged customers. To facilitate this transition, businesses should focus on providing personalized and frictionless experiences that address the unique needs and preferences of individual customers. This may involve creating targeted landing pages with clear calls-to-action (CTAs), implementing live chat support for real-time assistance, or offering personalized product recommendations based on customer behavior and preferences. Streamlining the conversion process and removing any barriers or obstacles can help increase conversion rates and drive sales.

lo mas valioso es tu base de contactos, de clientes, por lo tanto en tu coversion el producto o servicio. hay un intercambio entre tu producto o servicio gratis por un nuevo contacto.

losing the sale is the pivotal moment in the sales funnel where prospects make the decision to purchase. To effectively close deals, businesses must focus on building trust, overcoming objections, and providing reassurance to potential customers. This may involve offering limited-time promotions or discounts, providing social proof through customer testimonials or case studies, or offering flexible payment options to accommodate different preferences. Additionally, implementing a robust follow-up strategy, such as email nurturing campaigns or personalized outreach, can help re-engage undecided prospects and encourage them to make a purchase.

In the close stage, prospects decide to purchase from your business. It's the result of efforts made throughout the funnel to attract, engage, and convince potential customers. Here, the focus is on addressing any remaining objections, providing additional reassurance, and facilitating the actual transaction. Tactics such as personalized follow-up communications, targeted offers, and clear communication of value propositions are essential to successfully close sales. The close stage is crucial as it directly impacts revenue generation and business growth. Moreover, a well-executed close stage sets the stage for fostering customer satisfaction, loyalty, and potential referrals, contributing to long-term business success.

Aqui é fundamental o timing da negociação, qualquer vacilada, o cliente ou sua venda desaparece. Tem que haver um equilíbrio entre as abordagens, para que não pareça insistência, mas também, tem que ficar em cima, sutilmente, para que ele não feche com outro.

Focus on customers services Improve product knowledge of staff through training Improve selling techniques through staff training Develop KPIs to measures customer services

Every sale is different, and we need to create a very specific plan accordingly. It's not the same when you are selling insurance or a vacation plan, which are totally optional. Business-to-business (B2B) is easier than business-to-consumer (B2C), where a long-term relationship is key, and there are usually larger amounts of money involved in the transaction.

The delight stage is often overlooked but is crucial for fostering customer loyalty and advocacy. To delight customers, businesses should focus on delivering exceptional post-purchase experiences that exceed expectations and leave a lasting impression. This may involve providing proactive customer support, personalized thank-you messages, or exclusive perks and rewards for loyal customers. Encouraging feedback and actively listening to customer concerns can also help identify areas for improvement and demonstrate a commitment to customer satisfaction.

Agora você está com o cliente na carteira, então, faça de tudo para não perdê-lo, pois conquistar um novo é muito mais custoso e demorado. A atenção aos detalhes, o entendimento do negócio do cliente o ajudará a sugerir ideias e soluções, pois como você está de fora da rotina, é mais pertinente ajudar estrategicamente o cliente. Óbvio, sempre tem que entregar o que foi prometido.

si tu proyecto no ofrece mas soluciones, mas inovaciones, se vuelve aburrido para tu cliente, por lo tanto facilmente migrara hacia otro proyecto que le brinde nuevas soluciones. el seguimiento post venta es el punto de inflexion entre una nueva venta o un ex cliente.

Retaining customers is essential for driving long-term profitability and sustainable growth. To retain customers, businesses must focus on building strong relationships, providing ongoing value, and incentivizing repeat purchases. This may involve implementing loyalty programs with rewards for frequent purchases, offering exclusive access to new products or services, or providing personalized recommendations based on past purchase history. Additionally, staying in regular communication with customers through email newsletters, social media engagement, or targeted promotions can help maintain top-of-mind awareness and encourage repeat business.

O relacionamento com o cliente pode durar anos. E cada vez o custo em atendê-lo vai ficando menor, já que muito já foi entregue e agora fica uma manutenção. É muito importante manter esse relacionamento. Muitas vezes um café ou almoço, são primordiais para que o relacionamento perdure. Simples, mas sempre é efetivo.

Creating effective sales funnels for each stage of the customer lifecycle involves understanding the customer journey and tailoring your approach accordingly. Here's a general guide: 1. Awareness Stage 2. Interest Stage 3. Consideration Stage 4.Decision Stage 5. Retention Stage 6.Advocacy stage By tailoring your sales funnel to address the needs and concerns of customers at each stage of the lifecycle, you can effectively guide them towards making a purchase and foster long-term relationships.

In addition, it's important to consider the role of analytics and data-driven insights in optimizing sales funnels. By tracking key metrics such as conversion rates, customer acquisition costs, and lifetime value, businesses can gain valuable insights into the effectiveness of their sales funnel and identify areas for improvement. Utilizing marketing automation tools and customer relationship management (CRM) systems can also help streamline processes, automate repetitive tasks, and enhance the overall efficiency of sales operations. Furthermore, staying abreast of industry trends, customer preferences, and emerging technologies can help businesses stay ahead of the competition and adapt their sales funnel strategies accordingly.

É importante medir regularmente o desempenho de suas estratégias de funil de vendas em cada estágio do ciclo de vida do cliente. Analise métricas-chave, como taxas de conversão, tempo médio de conversão, valor do ciclo de vida do cliente e taxa de retenção, para identificar áreas de sucesso e oportunidades de melhoria.

- Awareness: Utilize targeted ads, social media, and educational content. - Interest: Offer detailed content like ebooks, webinars, and nurture leads via email. - Consideration: Provide demos, free trials, customer testimonials, and comparison charts. - Intent: Use discounts, accessible sales contacts, and conversion-focused ads. - Purchase: Ensure a smooth checkout, offer upsells, and send confirmation emails. - Loyalty: Run a loyalty program, offer personalized discounts, and gather feedback. - Advocacy: Encourage referrals, share success stories, and engage loyal customers in product development. This approach tailors strategies to guide customers from awareness to advocacy, fostering long-term loyalty.