AMZ Pathfinder

The AMZ Pathfinder Q3 Amazon Ad report is here 🎉 This report covers everything you need to know to successfully navigate your Amazon Ad strategy in Q3, including: 💻 The latest on Amazon's advertising and policy changes ⚡Insight into the tools and features that can help you strategize effectively 📈 Our exclusive Advertising Game Plan to help you maximize success in Q3 2024 Download your copy here: https://lnkd.in/gMFS67wS #Amazon #AmazonPPC #AmazonUpdates #AmazonNews #AmazonAdvertising

Our weekly roundup of all the latest updates surrounding Amazon is here! Get all the information you’ll need by heading over to our bulletin to see what else we’ve got in store for you, including:    📥 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐀𝐌𝐙 𝐏𝐚𝐭𝐡𝐟𝐢𝐧𝐝𝐞𝐫’𝐬 𝐐𝟑 𝐀𝐝 𝐑𝐞𝐩𝐨𝐫𝐭: Stay updated on Amazon's latest advertising tools and strategies for Q3, including a game plan from AMZ Pathfinder’s team. 🚫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐀𝐓 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐄𝐧𝐝𝐢𝐧𝐠 𝐢𝐧 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟐𝟎𝟐𝟒: Amazon discontinues VAT services on October 31, 2024, to launch an improved VAT solution in 2025, with sellers needing to transition to independent tax providers for VAT compliance. 📉 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐢𝐧 𝐏𝐚𝐧-𝐄𝐔 𝐅𝐁𝐀 𝐎𝐯𝐞𝐫𝐬𝐢𝐳𝐞 𝐒𝐮𝐫𝐜𝐡𝐚𝐫𝐠𝐞: Starting September 1, 2024, Amazon will reduce the Pan-EU FBA oversize surcharge by 30-50% in France, Italy, and Spain, with new rules impacting surcharge applications in Germany. 📺 𝐁𝐫𝐚𝐧𝐝 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐟𝐨𝐫 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐓𝐕: Amazon’s Sponsored TV campaigns now allow vendors to link ads to their brand stores, offering more engaging, interactive ad formats. #AmazonSelling #EcommerceInsights #AMZPathfinderBulletin #SellerSuccess #AmazonUpdates #NetworkingEvents 

🚨New Amazon Update! 🚨 Amazon's Brand Store support for Sponsored TV campaigns is now live in the US! Vendors and brand owners can now send viewers straight to specific pages within their brand stores through interactive ads. According to Amazon: 📲 If the ad is eligible for Interactive ad formats then viewers can engage with it by scanning a QR code, clicking on the ad, or using their remote. ✉️Viewers interacting with a remote will receive an email containing a link to the advertiser's designated brand store page. Read about the update here 👇 https://lnkd.in/gaarjgS2 #Amazon #AmazonPPC #AmazonAdvertising #AmazonAds #Ecommerce

🎉The latest episode from the Spire podcast is out now! 🎉 One of the best ways for Amazon sellers to attract customers is by using Sponsored Brands along with Amazon storefronts. Tune in to the latest episode of the 𝗦𝗽𝗶𝗿𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 where our founder, 𝗕𝗿𝗲𝗻𝘁 𝗭𝗮𝗵𝗿𝗮𝗱𝗻𝗶𝗸 joined 𝗔𝗯𝗱𝘂𝘀 𝗦𝗮𝗺𝗮𝗱 𝗦𝗵𝗮𝗵 on optimizing Amazon storefronts. Watch the full episode here👇 https://lnkd.in/g57PwHNv #Amazon #AmazonPPC #AmazonAdvertising #AmazonAds #Ecommerce

👀Amazon is redefining the shopping experience by integrating directly with TikTok and Pinterest, making it possible for users to shop without ever leaving their favorite apps. This move aims to boost convenience and, ultimately, sales by merging social media engagement with seamless shopping. 𝗛𝗼𝘄 𝗪𝗶𝗹𝗹 𝗧𝗵𝗶𝘀 𝗪𝗼𝗿𝗸? 🛍️𝗦𝗵𝗼𝗽 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗟𝗲𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗽𝗽: Amazon's partnerships with TikTok and Pinterest now allow users to link their social media accounts to their Amazon accounts. Once linked, users can shop directly within these apps, view real-time pricing, get real-time updates on delivery time, and more. Amazon’s partnerships with these platforms is a strategic move to capture a larger share of the market. Read more here 👇 https://lnkd.in/gts3iez6 #Amazon #TikTok #AmazonRetail #Ecommerce #OnlineRetail

From us, to you 🎁 The AMZ Pathfinder Q3 Amazon Ad Report, packed with 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 you need to know to ace Q3, is now here 🎉 To help you ace your Amazon strategy in Q3, we have collected the latest and most important advertising updates from the last few months and distilled them into a report. Here’s what the report contains: 💻 The latest updates on Amazon's advertising and policy changes ⚡Insight into the tools and features that can help you strategize effectively 📈 An exclusive Advertising Game Plan to help you maximize success in Q3 2024 Get your copy now: https://lnkd.in/gMFS67wS #Amazon #AmazonPPC #AmazonUpdates #AmazonNews #AmazonAdvertising

🤝 Building Lasting Relationships 🤝 We are delighted to share this review from one of our clients: "𝘖𝘯 𝘵𝘰𝘱 𝘰𝘧 𝘨𝘳𝘦𝘢𝘵 𝘳𝘦𝘴𝘶𝘭𝘵𝘴, 𝘰𝘶𝘳 𝘈𝘔𝘡 𝘗𝘢𝘵𝘩𝘧𝘪𝘯𝘥𝘦𝘳 𝘵𝘦𝘢𝘮 𝘪𝘴 𝘧𝘳𝘪𝘦𝘯𝘥𝘭𝘺, 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥, 𝘢𝘯𝘥 𝘢 𝘱𝘭𝘦𝘢𝘴𝘶𝘳𝘦 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩. 𝘞𝘦 𝘢𝘳𝘦 𝘷𝘦𝘳𝘺 𝘨𝘳𝘢𝘵𝘦𝘧𝘶𝘭 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘰𝘧 𝘵𝘩𝘢𝘵." At AMZ Pathfinder, we believe that great partnerships are built on trust and great communication. We're grateful to work with such amazing clients. Check out our case studies to learn more about our work: https://lnkd.in/gRn_2ZsR #ClientRelationships #AmazonAdvertising #Teamwork #AMZPathfinder

Our weekly roundup of all the latest updates surrounding Amazon is here! Get all the information you’ll need by heading over to our bulletin to see what else we’ve got in store for you, including: 🔍 𝐀𝐦𝐚𝐳𝐨𝐧'𝐬 𝐅𝐫𝐞𝐞 𝐁𝐫𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐅𝐨𝐫 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐏𝐏𝐂: Learn how Amazon’s Brand Analytics feature can be used to enhance PPC campaigns. 🏬 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐞𝐬 𝐔𝐩𝐠𝐫𝐚𝐝𝐞: Amazon is upgrading its Brand Stores to a DTC format for top sellers, featuring wide-screen videos and dynamic elements. ✏️ 𝐁𝐮𝐥𝐥𝐞𝐭 𝐏𝐨𝐢𝐧𝐭 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐔𝐩𝐝𝐚𝐭𝐞: Amazon is updating product bullet point requirements to simplify and enhance product detail pages, with AI-generated content enhancements. 📱 𝐒𝐡𝐨𝐩𝐩𝐚𝐛𝐥𝐞 𝐀𝐝𝐬 𝐨𝐧 𝐓𝐢𝐤𝐓𝐨𝐤: Amazon has partnered with TikTok to introduce shoppable ads, allowing users to purchase products directly within the TikTok app. #AmazonSelling #EcommerceInsights #AMZPathfinderBulletin #SellerSuccess #AmazonUpdates #NetworkingEvents 

📈Building a thriving Amazon business requires a strong focus on cultivating customer loyalty. To achieve this, it's essential to gain a deep understanding of your customers—their needs, preferences, and purchasing patterns. Here’s where 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗿𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 can help you. Introduced in 2019, this tool offers sellers invaluable insights on customer purchasing behavior to help with making data-driven decisions. During an exclusive webinar hosted by Orange Klik, our founder, Brent Zahradnik discussed how sellers can leverage this tool alongside Augustas Kligys, founder of Orange Klik, and Ritu Java, CEO of PPC Ninja. Key takeaways from the session included: ✔️Utilizing Market Basket Analysis to create effective product bundles. 🎯Retargeting and targeting product bundles using Sponsored Brands. 📊Incorporating Customer Review Insights into your marketing strategy. Watch the full episode here 👇 https://lnkd.in/eWqfFvmT #Amazon #AmazonPPC #AmazonAds #AmazonAdvertising #OnlineRetail #Branding #Ecommerce

🎉Our latest episode from the Elevate eCommerce podcast is out now! 🎉 With more than 2 million sellers vying for attention on Amazon, distinguishing your product in this fiercely competitive environment. Does that mean your product can't achieve top search rankings organically? And is the investment in ad campaigns, hoping for an organic boost, really paying off? In the latest episode of the Elevate eCommerce podcast, our founder Brent Zahradnik, talks about: ⚖️Balancing ad spend with organic growth 🌟Innovative advertising techniques: vertical videos and Amazon Marketing Cloud (AMC) 📈The impact of Prime Day on advertising strategies 🤖Using AI to optimize advertising and manage eCommerce business Watch the full episode here 👇 https://lnkd.in/gXw2jeHP #Amazon #AmazonPPC #AmazonAdvertising #AmazonAds #AMC