Integral Ad Science

Join IAS CMO Khurrum Malik at #DMEXCO2024 for “Battling Fake News: The Advertising Industry in a Super Election Year,” where he’ll discuss why it’s important for advertisers to protect their brands from the growing threat of #Misinformation. He’ll also explore how advertisers can support quality publishers while safeguarding their brands by leveraging industry-leading brand safety technology. Learn more and schedule a meeting with our team here: https://lnkd.in/eX-VhMar #BrandSafety #Advertising

In Publica by IAS VP James Wilhite’s next explainer, he explores how targeting strategies have evolved and why more marketers are leveraging addressable targeting on #CTV. Click here to learn more: https://lnkd.in/em5VCyjQ #AVOD #ContextualTargeting #Advertising

As summer comes to an end, IAS employees took the time to reflect on how Summer Fridays help improve work-life balance, mental health, and give them the chance to spend more time doing the things they love. #CompanyCulture #WorkLifeBalance #Advertising

In a year marked by global elections and the rise of Misinformation, brands face new challenges in protecting their ads from risky content and maintaining consumer trust. So how can brands make sure they stay protected? IAS SVP [APAC] Laura Quigley joined Ryan Huang, Emaad Akhtar, and Audrey Siek on MONEY FM 89.3 to discuss how to navigate this landscape while continuing to safeguard and scale. Listen here: https://lnkd.in/evRXsk_6 #Misinformation #Elections #Advertising 

#CTV has revolutionized how we watch and monetize television. But as the demand for impactful, high-quality ad campaigns continues to grow, the CTV landscape has also become increasingly competitive. In the search for best practices that drive performance and satisfy audiences, we partnered with Neuro-Insight to uncover how tone, context, and frequency influence CTV ad effectiveness. Discover how to enhance brand impact and forge the future of CTV advertising here: https://lnkd.in/ewGAAq4K #Streaming #AVOD #Advertising

Attention has become a key focus for brands aiming to optimize their strategies, explains IAS Country Manager [India] Saurabh Khattar. But despite the complexity and debate around defining attention, industry experts agree that harnessing it is essential to maximize campaign performance and drive superior results. Read more from Saurabh in ET BrandEquity: https://lnkd.in/ep63Gp7X #Attention #Measurement #Advertising

Next month, our team is heading to #DMEXCO2024 to join leading brands, advertisers, and changemakers for a week of expert-led discussions, workshops, and industry conversations. Learn more and schedule a meeting with us here: https://lnkd.in/eX-VhMar #Tech #Marketing #Advertising

As marketers strive to reach consumers while measuring campaign performance effectively, innovative solutions are needed to navigate the challenges of data privacy and measurement accuracy. Enter IAS and Upwave's in-depth technical guide using Amazon Web Services (AWS) Clean Rooms, allowing for a privacy-first, comprehensive analysis of ad performance. Read more and download the full guide here: https://lnkd.in/eVCTy9Ku #CleanRooms #Measurement #ConsumerPrivacy #Advertising

Publica by IAS VP James Wilhite shared his insights on traditional header bidding and how it compares to unified auctions on CTV. Click here to see more: https://lnkd.in/dZ5utn7u #CTV #Streaming #AVOD #Advertising

IAS CEO Lisa Utzschneider joined Jon Watts (Coalition for Innovative Media Measurement (CIMM)) for a fireside chat where they discussed how marketers can navigate the rise of misinformation and deepfakes while scaling their brands—especially during an election year. Watch their full panel here: https://lnkd.in/eKuMh4Gn #Measurement #BrandSafety #Advertising #CannesLions2024