Call us "Storm Chasers" from now on. ⚡️ Thank you Ravi Amaratunga Hitchcock and D&AD for this 🫶
Ahead of the 2023 Women's World Cup, Orange tricked football fans by showcasing top plays in football matches, supposedly by French male stars. ⚽ The twist? They were actually women’s moves, disguised by VFX. The reveal highlighted the women’s team’s talent, challenging gender stereotypes in football. Marcel, ARTISANS DU FILM and Prodigious Paris won 11 Pencils at D&AD Awards 2024 for the campaign — including a rare Black Pencil in the Digital & Social category. As Ravi Amaratunga Hitchcock, founder of Soursop and one of the Jury Presidents who voted on this year’s Black Pencil winners, said, “It’s lightning in a bottle.” He explains why WoMen’s Football was so highly awarded. Which other projects scored at the D&AD Awards? See all the Black Pencil-winning work on D&AD now. ✏️ https://bit.ly/3YRkQH4 #dandad24 #football #womensfootball #visualeffects #digitalandsocial #genderstereotypes #worldcup #creativeexcellence