McLeuker

Textile production contributes more to climate change than international aviation and shipping combined👕♻️ Meet McLeuker, which is fighting this problem. Consulting agency that helps fashion brands and suppliers shift to circular business models through the fashion supply chain. We were happy to chat with Qigen Lin, their Founder. 1️⃣Why did you start McLeuker? At McLeuker, we aim to do better for fashion if you know the dark side of the fashion industry, with huge overconsumption and production waste. Especially for the ultra-fast fashion now, like the platforms Shein and Temu, so we definitely can do something for them. Leuker comes from the Dutch word, which means nicer in person, in things. Mc=Mine. So here we are, good to climate, good to the people around us. 2️⃣What's the problem you're solving, and big goal? Problem: trying to solve the overconsumption of ultra-fast fashion into slow/quality/circular fashion by building awareness of the fast fashion waste problem and circular business models. Goal: making greenwashing brands into reality, more transparency of the brand's action and product traceability for new coming fashion brands and designers. 3️⃣What has been the biggest challenge, and how did you overcome it? Lacking industry resources, startup support and capital. We're still working on building more resources and industry authenticity via the industry events in Paris. I will go to textile expositions in Shanghai and Shenzhen next year to get closer to fashion brands and suppliers, perhaps some investors. 4️⃣What are resources/creators/podcasts you couldn't live without? Traceability: → Fairly Made® → Trace For Good CSRD: → Greenly | Certified B Corp → Carbonfact Resources: → Clear Fashion → Fashion for Good blog → Vogue's sustainability session → Fédération de la Mode Circulaire Questions?

#ParisDesignWeek MAISON&OBJET 👗🏡 📍15 sectors 📍600 new brands 📍30th anniversary 📍3 What's New? spaces 📍50 conferences The energy at Paris Design Week 2024 was infectious, and one of the most talked-about highlights was the "Talks" event! It gathering was a lively mix of creativity, #sustainability expertise, and final product suppliers connection. Cecile Fricker Lehanneur Sylvette LEPERS Laetitia Nallet Camille Cousté - Eco Impact Grégoire Cousté Brice ANTOINE Alban Fournier Lison de Caunes The event hosted a series of eye-opening talks covering everything from material #sourcing and merchandising to consumer behavior, innovation, and digital strategies. Each session offered new angles, pushing attendees to rethink the future of retail and adapt to its fast-paced changes. Thomas DARIEL Gesa Hansen David Thulstrup Yves Salomon zoran chapo Marcellin Boyer Sofia Lekka Angelopoulou sarah Poniatowski Keith Chan Dennis Cheung Elodie NOËL 👠👜 A key takeaway from the event was the growing emphasis on sustainability in fashion. Industry leaders spoke passionately about the urgent need for brands to embrace eco-friendly practices and prioritize ethical sourcing—a sentiment that mirrors the rising consumer demand for sustainable fashion. 👓 Those looking to break into the Chinese and Made in France market, Paris Design Week 2024 was the perfect place to network with industry experts and explore opportunities with suppliers and manufacturers. Sungai Design Paul de Livron Elizabeth Leriche Francois Delclaux Christian Hammer Juhl Antrei Hartikainen Ateliers d'Art de France Andrea House 🌱♻️ The "Recycled Materials" exhibit provided valuable insights into the potential for sustainable fashion and the creative solutions that are being developed to meet the growing demand for eco-friendly products in HK. Otto Ng Joyce Wang In short, It was an unforgettable experience. Its focus on sustainability, creativity, and cutting-edge professionalism provided sustainable fashion brands, eco-based products and marketers with the tools they need to thrive in the ever-evolving world of future. 🍃 Cc: Caroline Petit-Mason Atelier Baltus AV08 Paris FAUVETTE PARIS Made in Mada Pty ltd Petrusse PANAFRICA FUDOON VOLUBILIS PARIS Royal Mer, prêt-à-porter Made in France #maisonetobjet

Navigating the complexities of sustainability marketing in the fashion industry demands more than just good intentions—it requires a strategic, nuanced approach that resonates with diverse audiences while maintaining transparency and authenticity. 🌱 The line between genuine sustainability and greenwashing is razor-thin. 68% of consumers are skeptical of sustainability claims, with many quick to call out brands that overstate their eco-credentials. To build trust, it’s crucial to back up every claim with transparent, measurable actions. 👗 Marketing sustainability isn’t one-size-fits-all, especially when navigating between different markets like France and China. While French consumers might prioritize ethical labor practices, Chinese consumers often focus on environmental impacts. A deep understanding of these nuances is essential to resonate authentically in each market. 🌍 With 73% of consumers demanding more transparency about the origins and impact of their products, brands are under pressure to provide detailed data. However, presenting this information in a clear, engaging way that doesn’t overwhelm or confuse the audience is a complex task. While sustainability is a priority, brands still need to be profitable. Striking the right balance between purpose and profit requires innovative strategies that align eco-friendly practices with business goals. The challenge is turning sustainability into a driver of growth rather than a cost center. #sustainability #fashionmarketing #sustainablefashion #greenwashing #ethicalfashion #transparency #marketingstrategy #culturalnuances #ecofriendly #fashionbusiness #sustainableliving #consciousconsumer

l'Université d'Été de l'Économie de Demain #UED24 🌿👗 Un événement incontournable pour ceux d'entre nous qui œuvrent pour une industrie de la mode plus responsable et durable.  🔍 Les sujets qui m'ont particulièrement inspiré en tant qu'acteur de la mode durable : Fatma Chouaieb Quentin DECOUVELAERE Camille Wong Meleyne RABOT 🛒♻️ 🦄 "Licorne à impact, le temps est venu" : Comment les marques de mode peuvent-elles devenir les prochaines licornes à impact? Une exploration des modèles d'affaires qui allient croissance économique et responsabilité sociale. 🤔 "Adopter la sobriété numérique" : La mode se numérise à une vitesse fulgurante, mais comment adopter une approche plus sobre tout en innovant? Des idées pour réduire l'empreinte carbone des processus numériques dans la mode. Nicolas Schweitzer ⓥ🥓 Charlotte de Pitray Marie NGUYEN Pierre-Alix LLORET-BAVAI Julien Rouzé Laureline Couturier Thomas Detambel Yannick Servant PASCAL VAZARD ♻️ "Rediriger l'industrie : les modèles circulaires au cœur des réponses aux pénuries de ressources" : Le futur de la mode passe par l'économie circulaire. Cet atelier a souligné l'urgence d'intégrer des modèles de production circulaire dans nos chaînes de valeur pour répondre aux défis des ressources limitées. Elisabeth Laville Claire Beauvais Yannick GOMEZ Bénédicte Couffignal Raphaël Masvigner Antoine Poincare RONAN CARADEC 🇪🇺 "PME & CSRD : prenons de l'avance pour inscrire nos entreprises dans l'économie de demain" : Pour les petites marques et créateurs, il est temps d'anticiper les nouvelles réglementations européennes en matière de durabilité. Des stratégies pour s'adapter dès aujourd'hui et se positionner en leaders de la mode éthique. 🔄🧵 "Régénérer la justice sociale et environnementale grâce à la spiritualité" : Comment les valeurs profondes peuvent-elles influencer positivement la création de mode? Un échange inspirant sur l'intégration de la spiritualité et de l'éthique dans nos pratiques quotidiennes. Jack Azoulay Adrienne Horel-Pagès Xavier Girre Eric Delannoy Siham VIDARD Sandrine Berthet Julia FAURE Ces discussions m'ont conforté dans l'idée que l'avenir de la mode doit être régénératif et circulaire, avec une attention particulière à la sobriété numérique et aux impacts sociaux. 🌐 Yann Rivoallan Charlotte Cadé Christian Andreo Mathieu Hetzer 🎈 En tant qu'agence de réseaux sociaux marketing spécialisée et conseil en stratégies dans la mode durable, nous nous engageons à accompagner les marques dans cette transition entre la Chine et la France, en créant des stratégies de circularité qui résonnent avec ces valeurs. 🌱 Un grand merci aux 💚💚 Cité internationale universitaire de Paris, Mouvement Impact France et aux intervenants pour leur vision inspirante. Continuons à faire évoluer l'industrie de la mode vers un avenir plus responsable! 🌳💧 Cc: Alexandre Rambaud Patrick Goddard Yolande Blondé Grégory Richa Brieuc SAFFRÉ Sylvain Waserman Shu Zhang

In recent years, fashion brands and designers have been making concerted efforts to minimize their environmental footprint, which has greatly given impetus to #sustainablefashion. 🌱 👗 One of the most effective ways to spotlight these efforts is through sustainable fashion events. Inspiring attendees to embrace and be advocates of sustainable practices by displaying inventive designs during eco-conscious fashion runway #shows and #exhibitions. ♻️ Runway shows are a powerful platform for designers to present their sustainable collections. These shows bring together creativity and consciousness, allowing designers to make statements that clearly show that fashion can be #stylish yet #sustainable. 🧵 Very often, innovative elements are seen incorporated into the runway shows to really hammer their eco-friendly message across. For example, set #designs are made of completely recycled #materials, aiming to reduce waste by reusing elements for other set designs in the future, and try to display even the behind-the-scenes efforts —such as using #renewableenergy sources for the event's lighting or plant-based catering options. #fashion #fashiondesigners #EcoFriendlyFashion #WearTheChange #EthicalStyle #SlowFashionMovement #UpcycledFashion #ConsciousClothing #ZeroWasteFashion #FashionWithPurpose #GreenWardrobe

How to gain revenue from resale, deadstock, and vintage initiatives? 4 key takeaways: 1. Value for concept: each segment appeals to different customer preferences, broadening your market reach. 2. Technology for sales: integrate AI and innovation technologies in the fashion industry to optimize pricing, predict trends, and manage inventory effectively. Advanced analytics can help you turn what was once considered waste into a valuable asset. 3. Story for sustainability: position your resale and vintage offerings as part of a broader sustainability narrative. Make your customers feel they’re part of something bigger. 4. Good for community: building a community around your brand can increase customer retention by up to 30%. Consider launching limited drops or offering early access to your loyal followers. By do so, your brand can turn resale, deadstock, and vintage initiatives into a thriving revenue stream, while making a positive impact on the planet. 🌍💚 If you are ready to take your brand strategy efforts to the next level, contact McLeuker today, how we can help you achieve your sustainability and digital marketing strategy goals. We look forward to hearing from you! #sustainability #resalefashion #vintagestyle #deadstock #fashiontrends #circulareconomy #sustainablefashion #eco #slowfashion #secondhandfashion #ethicalfashion #fashionmarketing

Sustainability is no longer a niche concern—it's a fundamental shift in consumer behavior. With 88% of consumers expecting brands to help them be more sustainable, the demand for eco-friendly, ethically produced fashion is rapidly growing. 🌍 Besides, sustainability is about long-term success. A sustainable business model reduces environmental impact, ensures ethical practices, and fosters customer loyalty. It also aligns with global trends and regulations that are increasingly favoring sustainable practices. In a world where consumers are voting with their wallets, brands that prioritize sustainability are not only doing what's right for the planet but are also securing their place in the future of fashion. 👗 If you are ready to take your sustainable fashion business efforts to the next level, contact McLeuker today, how we can help you achieve your sustainability and sustainability goals. We look forward to hearing from you! #sustainablefashion #ecofriendly #fashionrevolution #sustainability #slowfashion #ethicalfashion #circulareconomy #greenfashion #sustainabledesign #ecofashion #fashionmarketing #fashionbusiness

Decarbonizing the fashion industry is essential for a #sustainable future. 👗♻️ 3 key points to accelerate the crucial process: 1. Adopting renewable energy sources Switching to renewable energy sources in manufacturing processes can significantly reduce carbon emissions. Factories can invest in solar, wind, or hydroelectric power. According to the Fashion Industry Summit for Climate Action, the sector could reduce its emissions by 30% by 2030 with the widespread adoption of renewable energy. Patagonia are leading the way by powering their operations with 100% renewable energy. 2. Innovating with sustainable materials Utilizing sustainable materials and circular practices can drastically cut down carbon footprints. Materials like organic cotton, hemp, and recycled fabrics require less energy to produce and generate fewer emissions. The Global Fashion Agenda's 2023 report states that using sustainable materials could reduce the industry's emissions by 44%. Brands embracing these innovations are setting new standards for eco-friendly fashion. 3. Implementing efficient manufacturing techniques Using efficient manufacturing techniques such as 3D printing and lean production can minimize waste and energy consumption. Automation and smart technology also enhance efficiency. According to a report by the World Resources Institute, improving manufacturing efficiency could lower emissions by 25%. These advancements are crucial for creating a more sustainable and decarbonized fashion industry. By embracing renewable energy, sustainable materials, and efficient manufacturing techniques, we can significantly accelerate the decarbonization of the fashion industry. Let’s work together to create a greener, more sustainable future! 🌍 🌿 Want to know more about how to transform your circular business? Contact us today! #sustainablefashion #ethicalfashion #decarbonization #renewableenergy #sustainablematerials #ecofriendly #fashionrevolution #circularfashion #lowcarbon #consciousconsumer #responsiblefashion #sustainabledesign

Why do they keep producing fashion products even if they know it’s overproduced? Addressing overproduction requires a shift in both industry practices and consumer behavior. Sustainable fashion brands are leading the way by focusing on quality over quantity and promoting mindful consumption. 👗 Besides, the new sustainability regulations are coming after the fast fashion brands. Let’s work together to create a more sustainable fashion future! 🌿 #sustainablefashion #ethicalfashion #ecofriendly #fastfashion #overproduction #sustainableliving #consciousconsumer #ecofashion #fashionrevolution #reducewaste #responsiblefashion #sustainabledesign

Is Luxe Ready for Less Waste? ♻️ Let's break it down: Millennials and Gen Z, the driving force behind luxury sales, prioritize sustainability. 60% of these demographics are willing to pay a premium for sustainable products. Ignoring this shift could be a brand's biggest faux pas. ♻️ Luxury is redefining itself. Brands like Stella McCartney, a long-time sustainability champion, and PANGAIA, with its bio-engineered materials, are leading the way. Upcycling and innovative materials are becoming the new status symbols. Vague sustainability claims won't fly. Brands need clear communication on their practices, from ethical sourcing to carbon footprint reduction. Gucci's "Equilibrium" initiative, outlining their sustainability goals, is a good example of this.  🌿 #Luxury has always been about quality and timeless pieces. Encouraging mindful consumption and pre-owned markets aligns perfectly with this core value. Resale platforms like The RealReal, Vinted and Vestiaire Collective are booming, proving pre-loved luxury can be just as fabulous. 👗 So, what are your thoughts? How can luxury further its sustainability efforts? #sustainablefashion #ecoconscious #luxuryfashion #fashionrevolution #ethicalfashion #consciousconsumer #prelovedfashion #circulareconomy #futureofluxury #sustainableluxury #millennials #genz