Pernod Ricard

Did you know that at least 40% of glass waste in China misses the chance at an extra life as a bottle? Due to the low recovery rate of waste glass, bottles don't make it to recycling. Watch and discover an innovative new project piloted by Pernod Ricard in China in partnership with Yan Longji to combat glass waste. As a result, we’re proud to have successfully recycled 4,200 tons of waste glass over the past year! That’s the same as giving 8.4million 500g bottles a second life. “From grain to glass, Pernod Ricard is committed to reducing carbon emissions. We hope to contribute to sustainable development by promoting the recycling and reuse of waste glass with all our partners” @jeromecottin-bizonne CEO of Pernod Ricard China.

Today, the Pernod Ricard Group is pleased to announce an agreement to sell its international strategic wine brands to Australian Wine Holdco Limited (AWL), a consortium of international institutional investors and owner of Accolade Wines.  This disposal will allow these brands to seize new opportunities while Pernod Ricard will further strengthen its premiumisation strategy and direct its resources to its portfolio of premium international spirits and Champagne brands that drive the growth of its business. Read the full press release: https://lnkd.in/gUQDi3Dp

Since early 2024, the dedicated ecoSPIRITS ecoPLANT™ at the Havana Club distillery in Cuba has been working to significantly reduce their carbon footprint. The brand is currently operating a closed-loop distribution route to two Iberostar Group hotels in Cuba, replacing individual bottles with 4.5L ecoTOTEs™ that are filled, used, then sanitised and reused. This is part of our commitment to preserve Cuba’s natural resources and minimise waste at every step while continuing to offer partners and consumers the best Cuban rum. #GenerationofChange #Circularity #Cuba #HavanaClub #Iberostar

The World Spirits Alliance has released the first-ever comprehensive global economic study of the spirits industry. Conducted by Oxford Economics and IWSR, it highlights the sector’s crucial role in driving economic growth and support of sectors such as agriculture, hospitality and tourism. ✅ In 2022 alone the spirits industry injected an astonishing US$730 billion into global GDP.  ✅ It supported 36 million jobs globally along the supply chain from grapes and grain to glass.   Read the full report here: https://lnkd.in/eabfRbTh #WorldSpiritsAlliance

Ki No Bi, which means ‘the beauty of the seasons’ in Japanese, was launched in 2016. Today, the ultra-premium Japanese gin, is gearing up to unveil a ground-breaking €25m carbon-neutral distillery. To commemorate the start of construction, Ki No Bi held a traditional Japanese ground-breaking ceremony, with a Shinto Shrine master blessing the ground for smooth construction and future prosperity. Set to open in autumn 2025, this state-of-the-art facility’s boiler will run entirely on renewable energy sources: wind, water, solar, and geothermal. The new distillery marks a significant step for Ki No Bi, demonstrating a strong commitment to sustainability and future growth. Ki No Bi’s farm-to-consumer philosophy and artisanal spirit remain at the heart of this exciting development.

Pernod Ricard’s bold responsible drinking campaign for Gen Z, DRINK MORE WATER made an impact when it was first launched – for the right and wrong reasons – with many not understanding it or challenging the concept all together. But what makes this seemingly ‘silly’ campaign effective? And why is prevention an important topic for organisations like Pernod Ricard? We spoke to Steven Edney BEM from Expression for Growth, experts in behaviour change within corporations, and julien levilain, CEO of BUZZMAN who created the campaign to get their insights. #Advertising #GenZ #ResponsibleConsumption #Prevention

With almost a decade of tenure behind her, Rachel Milligan, is leading the way for responsible drinking. This year, she worked alongside a team to launch Drink More Water a responsible consumption platform for young adults. Opting for a disruptive approach and bringing the Gen Z audience to the forefront of the alcohol industry, Rachel is raising awareness of the consequences of harmful drinking and reminding young people of the importance of water and hydration. #DrinkMoreWater

Less waste More circularity Fewer resources More innovation This is the #GenerationofChange Pernod Ricard and our brands are using circular principles to minimise the use of natural resource and extend their value. From secondary packaging to the bottle itself, the label and more. Here’s what Absolut Vodka, Beefeater Gin (The Absolut Group) Perrier Jouët (Martell Mumm Perrier-Jouët), Royal Salute (Chivas Brothers) have achieved so far.

It all started with a brushstroke. In 1985, Andy Warhol painted Absolut Warhol, which became the first Absolut Art advert and marked the beginning of Absolut’s involvement in the arts. For decades, a second Absolut Warhol painting had been rumoured to exist, but was unconfirmed until Absolut ‘blue’ was rediscovered at auction in 2020.      Nearly 40 years later, Absolut Vodka (The Absolut Group) is collaborating with the Andy Warhol Foundation for the Visual Arts to launch a limited-edition bottle inspired by the long-lost Absolut Blue painting, reaffirming its commitment to creativity.     #absolutvodka  #borntomix #absolut #andywarholfoundation 

At Pernod Ricard, we believe in the power of authenticity and want to ensure that every employee feels heard, valued, and safe. Over the past few months, we have taken significant steps to cultivate a more inclusive Workplace. In March, we introduced an inclusion self-assessment, and almost 3,000 colleagues worldwide have participated to become true allies. We deeply appreciate the contributions of our internal LGBT+ communities and their allies. Our Pride ERGs (Employee Resource Groups), including Pr-ide, Prism, Fluid, and True Colours, play a vital role in raising awareness, organising social events, and building our inclusive workplace culture. Celebrating everyone, not just this month but every month.