#OOH is the most inclusive channel. And the medium itself becomes the message thanks to OOH media owners’ commitment to charities and local initiatives. #IPAO #RealWorldImpact
RapportWW
Services de publicité
Out-of-Home (OOH) agency pioneering the connection between creativity and dynamic OOH audiences.
À propos
Out-of-Home (OOH) agency pioneering the connection between creativity and dynamic OOH audiences.
- Site web
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http://rapportww.com/
Lien externe pour RapportWW
- Secteur
- Services de publicité
- Taille de l’entreprise
- 51-200 employés
- Siège social
- London
- Type
- Société cotée en bourse
- Fondée en
- 1989
- Domaines
- medias planning, media buying, account management, production management, client services, relationship development and management, out of home media et digital out of home
Lieux
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Principal
The Bailey, 16 Old Bailey
EC4M 7EG London, GB
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Bonis Hall, Bonis Hall Lane,
Prestbury,
SK10 4EF Macclesfield, Cheshire, GB
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Communications House
Highlands Road
B90 4WE Shirley, Solihull, West Midlands, GB
Employés chez RapportWW
Nouvelles
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Maximum impact, minimal output. As a one-to-many channel, #OOH emits less carbon per impression than all other media measured. #IPAO #RealWorldImpact
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#OOH is the Responsible Choice. Almost 50p in every £1 spent in OOH goes back to communities. Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit. #IPAO #RealWorldImpact
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#OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory. #IPAO #OOHTheDigitalPrimer
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#OOH (public media) builds trust (vs private media) through costly signalling. The broadcast nature of OOH increases the desirability of products through cultural imprinting. #IPAO #OOHTheDigitalPrimer
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FACT: #OOH drives online actions. Not surprising when 60% of all online spend happens when people are outside the home. #IPAO #OOHTheDigitalPrimer
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#OOH is the digital primer. Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. Source: WARC & JCDecaux, 2004-2016 case study analysis #IPAO #OOHTheDigitalPrimer
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The awards just keep coming for Rapport India! Hot off the back of a Cannes Lions Silver, we've just picked up another THREE Gold's at the OOH Advertising Awards in India for 'Megh Santoor'. This musical billboard spectacular - for Taj Mahal Tea - is truly an #OOH engineering innovation. If you've not seen it yet, you're in for a 2-minute treat...enjoy! #PioneeringCreativity IPG Mediabrands India sanjeev goyle Vinkoo Chakraborty Ankur Garg Deesha Shah Isita Das Ugandhar Saggu
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Thrilled to see Campaign featuring our work alongside the Sky Creative team to deliver hyper-local #OOH to promote the launch of Sky Sports+ in the UK. 83 unique artwork assets were produced for each team across the English Football League (EFL) and Rugby Super League. Rapport's IMPACT team updated templates to incorporate club badges, nicknames, colours and fan-specific terminology to reflect local team identities, resulting in more than 600 OOH assets running across classic and digital sites! Let us know if you spot your local team!
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To future-proof themselves, brands should be using #OOH to connect with a generation who crave tangible experiences. #IPAO #EffectiveOOH