Reveal

What’s driving revenue in 2024 for you? We want to hear from you! The second annual Future of Revenue survey is here, and we’re collecting insights from 500+ GTM leaders.  Your anonymous input will contribute to key benchmarks and trends for the year ahead! Fill out the survey now 👉https://lnkd.in/gBv_cShM

The merger in the words of Emilie Tyan, our VP People: “When I first heard about Reveal and Crossbeam’s merger, I was filled with a mix of surprise and excitement. We've always admired what Crossbeam was doing and how they were growing, so joining forces is super thrilling! We have so much to learn from each other, but also we have so much in common, which makes our transition easier. The most important thing to highlight isn’t only our product similarities, but our baseline — trust. It's a core value we both share, and we'll do everything to maintain and build on that foundation.” Stay tuned for exciting updates. 😉💜 And if you want to know more about the story behind the merger, read the following article: https://lnkd.in/gDm4MGVN

Our CMO Alex Poulos is going to be part of the “The Connected Ecosystem Approach to Reinvention” panel during INBOUND’s Partner Day! Here are 3 reasons why you can’t miss it: Reason #1: Reinvent your GTM strategy Learn how to reinvent your own GTM approach with the power of the connected ecosystem to co-market, co-sell, and co-deliver in an era powered by AI. Reason #2: Amazing panelists Alex would be sharing the stage with James Gilbert, VP Partnerships Marketing and Katie Lambert, Director of Partner Marketing and Enablement, HubSpot; Jill Rowley, GTM Advisor, Stage 2 Capital; and Avanish Sahai, Fellow, Stanford Distinguished Careers Institute (DCI) Institute. Reason #3: This panel is a rare opportunity to learn directly from top GTM leaders on how to future-proof your strategy. Register to INBOUND’s Partner Day on September 17th: https://lnkd.in/gg-3nXKK * It's first come, first served — if you don’t want to miss out on those juicy ELG plays, don’t be the last one in the door! 🎯

Right now, when you look at any solution in SaaS, what do you see? Integrated products. When tools are connected to each other, your customers are less likely to churn, and more likely to expand: 👉 Rollworks found out that their customers with four or more integrations are 35% less likely to churn compared with those with just one integration enabled. 👉 Companies that partner have a 28% higher compound annual growth, attributed to the fact that partnering improves retention and expands your customer base. 👉 According to Canalys, companies with strong partner programs enjoy a 15% higher renewal rate and a 20% increase in upsell revenue. Another success story is Kristen Habacht, CRO at Typeform. She and her team combined Product-Led Growth and Ecosystem-Led Growth motions to make the most out of their integrations and drive 40% more revenue. Here’s how she did it: https://lnkd.in/dz9KhkZh

Pavilion‎ and Crossbeam‎ are gathering insights from 500+ GTM leaders to identify trends, strategies, and revenue-driving tactics for 2024. Want to reshape the future of GTM leaders? Share your insights, and get early access to the report before anyone else! 🔍 Take the survey 👉 https://lnkd.in/gBv_cShM

Are you going to INBOUND‎? If yes, the newly merged Crossbeam‎ team has a lot in store for you:  🔹 Our CMO Alex Poulos will be speaking on the panel “The Connected Ecosystem Approach to Reinvention”.  🔹 You can swing by the Crossbeam booth to meet the newly merged team, grab some killer Ecosystem swag, and get the most up-to-date intel on the new merged Crossbeam‎ x Reveal‎ product.  🔹 Attend the Crossbeam‎ x Gong‎ x Demandbase‎ yacht party on Wednesday, September 18th.  🔹 Attend Chili Piper‎, Sendoso‎, Surfe‎, Splash (SplashThat.com)‎, @Mobileforce, and Crossbeam‎’s after party on Wednesday, September 18th.  This year, Crossbeam‎ is making a big splash at HubSpot‎ Inbound's Partner Day in Boston on September 17, and you have to be part of it! (all the links to register are in the comments).

Think of your partners as friends who are introducing you to someone new in their social circle.   You don’t just want them to send a generic introduction email — you want them to join the conversation with you, vouching for you and showing why you’re worth knowing.  That’s how real trust is built in business.  Your partners already have the trust of their audience, and when you work with them instead of just through them, that trust rubs off on you. That’s exactly what Brooks Lockett‎ is doing to make his one-person content business a success.  Learn the 10 steps Brooks is implementing to grow his partner and customer ecosystem.  https://lnkd.in/gQ5JteT7

Did somebody say Microsoft Marketplace?  Julia Do Prado‎, the Head of Marketing at WeTransact‎, shares how to better explore the potential of the Microsoft Marketplace for ISVs.  Spoiler alert: Use WeTransact‎t, and focus on a Ecosystem-Led Growth (ELG) approach, utilizing tools like Reveal‎/Crossbeam‎ to move from building to executing your reseller network. 😉 Learn more about the benefits, and how to build relationships within the Microsoft Marketplace here: https://lnkd.in/dw6Am8sx

The merger in the words of Antoine Roubaud, our Senior Director, Success: “Thanks to ecosystem data, we can craft a more compelling narrative for our customers, anticipate issues, and ensure a smooth experience from implementation to renewal — providing a better customer experience. That’s why our merger with Crossbeam is going to be a game-changer for our customers. It will bring together the strengths of both platforms into a unified network, providing a seamless experience that our customers on both sides have been asking for. This integration allows us to leverage the best of both worlds, offering unparalleled insights and support to drive customer success.” Stay tuned for exciting updates. 😉💜 And if you want to know more about the story behind the merger, read the following article: https://lnkd.in/gDm4MGVN

Creating a culture of collaboration between your GTM teams isn’t just about working harder — it’s about working smarter. The right partnerships can make or break a deal, so it’s crucial to align your team’s efforts with your ecosystem. This three-step strategy will guide you in building a "culture crew" that leverages ecosystem data to drive bigger wins and faster sales. 👇 Learn more about how to align your sales and partnership teams: https://lnkd.in/g9g_82uk