The Gerety Awards

Jury insights from the Gerety Awards 2024 Middle East Jury, focusing on the unique perspective of an all-female jury, trends in the industry, and advice for aspiring women professionals. Highlights The all-female jury at Gerety Awards brings a unique perspective to judging, challenging stereotypes and showcasing the power of women in the industry. 🌟 Trends in the entries include a focus on empathy, sustainability, and purpose-driven marketing, with brands utilizing AI for meaningful impact. 🌍 Advice for aspiring women professionals emphasizes the importance of intuition, believing in oneself, and finding mentors to support growth in the industry. 💪 Key Insights Empathy-driven narratives: Brands are increasingly incorporating empathy into their storytelling, resonating with audiences and addressing societal issues effectively. 🌺 Sustainability focus: There is a shift towards genuine sustainability efforts in campaigns, moving beyond greenwashing to address real environmental concerns and call for action. 🌿 Importance of intuition: Women professionals are encouraged to trust their intuition in navigating the industry, finding the right environment for growth and success. 🔮 Mentorship and growth: Mentors play a crucial role in career progression, offering guidance, inspiration, and challenging women to push their boundaries and excel in their craft. 🚀 Moderated by Pavneet Kaur, Senior Editor at Communicate Online the panel includes: Marie-Claire Maalouf, Chief Creative Officer, Edelman EMEA Rita Harbie, Sr. Creative Director - Global Emerging Markets, Saatchi & Saatchi Marwa Kaabour, Group Head of Marketing and Communication Best-Selling Author & CMO, Al Masaood Group Watch in full here: https://buff.ly/4eFyWR2

Gerety Awards 2024 Earth Prize Contender: Leo Burnett Group Manila WWF Life Bulb, Earth Hour WWF-Philippines Produciton Company: Prodigious Worldwide Philippines Creative Director: Dingdong Baes This year the highest-scoring campaign for environmental and sustainability will be awarded with a special award called the Gerety Earth Prize. Grand jury member Collette Douaihy, Global Chief Creative Officer, Health, Dentsu Health said “The Gerety Earth Prize competition is such important work, and who better than the next generation of young entrepreneurial students to help solve such massive environmental challenges? I’m eager to see how their work may positively influence human and societal behaviors. This generation seems more determined to do things differently.” See the Gerety Awards 2024 shortlist at www.geretyawards.com

Jury insights from the Gerety Awards 2024 Jury in the Netherlands, focusing on female perspectives in creativity and advertising. Highlights Importance of female perspectives in judging creativity 🌟 Discussion on impactful and resonant work in the real world 🤔 Tips for entering work: focus on case studies, provide context 📝 Need for disruption in industries for creative campaigns 💥 Key Insights 💡 Female perspectives in advertising are crucial for creating resonant and impactful work that reflects market reality. 💡 Judging work based on its real-world impact and resonance is essential for recognizing impactful campaigns. 💡 Providing detailed case studies and context when entering work can significantly enhance its chances of being recognized. 💡 The potential for disruption in industries presents opportunities for creating innovative and groundbreaking campaigns. Moderated by Kyra Roest, Founder of the Embassy of Dutch Creativity the panel includes: Marloes Scheffers, Creative Director Europe, Burson Katrina Encanto, Executive Creative Director Sandra Bold, CCO, VML Watch in full here: https://buff.ly/45F8XoU

The Gerety Awards 2024 Jury from Canada discussed their favorite pieces of work, trends, and qualities of Canadian work that allow it to compete on the global stage. Highlights 🌟 The jury enjoyed the fresh, simple, and impactful work, such as the World Vision burp spot. 🎮 Brands explored new perspectives with gaming and technology in campaigns. 🌍 Canadian work stood out for its ambition, craftsmanship, and human-centered approach. 💡 Trends showed a shift towards light-hearted and playful content. 🎥 Cinematography and production design in Canadian work were highly praised. 🌟 Impact and authenticity were key factors in evaluating work for good campaigns. 🚫 Exaggeration or lack of authenticity could detract from a piece of work. Key Insights 🏆 Canadian work excelled due to its ambition, craftsmanship, and human-centered approach, allowing it to compete on the global stage. The emphasis on storytelling, authenticity, and impact set Canadian work apart. 💡 Trends in the industry showcased a shift towards light-hearted and playful content, with a focus on fresh perspectives and high-quality craftsmanship. This shift reflects a growing interest in engaging and impactful storytelling. 🌍 The global nature of the work judged by the Canadian jury highlighted the diversity and creativity present in campaigns from around the world. This exposure to different perspectives and styles enriched the judging process and inspired discussions on innovation and creativity. 🎮 Brands incorporating gaming and technology in their campaigns demonstrated a willingness to explore new avenues for storytelling and audience engagement. By leveraging these tools creatively, brands were able to create unique and impactful campaigns that resonated with viewers. 🌟 Impact and authenticity were crucial factors in evaluating work for good campaigns. The jury emphasized the importance of genuine storytelling and meaningful outcomes in campaigns addressing social issues. By focusing on authenticity and impact, brands were able to create powerful and effective work in the work for good category. Moderated by Emma Johnston-Wheeler, journalist at Campaign Canada. Alexis Bronstorph, Chief Creative Officer, No Fixed Address Inc. Marie Lunny, Partner, Managing Director, Rethink Kaitlin Doherty, Co-Founder and President, The Local Collective Holly Rowden, Partner/Ex Producer, Alfredo Films Watch in full here: https://buff.ly/3RH8ZGV

Rewatch on demand the insight panel from the LATAM jury as they discuss trends and favourite campaigns from the 2024 Gerety Awards. Moderated by Matías Stetson, Director Editorial at INSIDER LATAM the panel includes: Jennifer Boshell, Digital Director, MullenLowe SSP3 Colombia Eliana Kaplan, Chief Growth Officer, VML Argentina Ana Luna, Executive Creative Director, Mexico Florencia Braglia Carrau, Creative Director, Alva Creative House, Uruguay Watch in full here: https://buff.ly/3Xx40wq

The jury insights from the Gerety Awards 2024 Jury session with judges from Australia and New Zealand, focusing on originality, emotional resonance, cultural relevance, and brand alignment in creative work. Highlights 💡 Originality in work is key for setting brands apart. 💭 Emotional resonance and relatability are crucial in connecting with audiences. 🌏 Cultural relevance, especially in diverse regions, can enhance the impact of creative campaigns. 🔍 Brand alignment is essential for ensuring that creative work serves its commercial purpose. 🧠 Using AI as a tool to enhance creativity rather than replace it is a growing trend. 📚 Providing cultural context in submissions is vital for judges to understand the work fully. 🎯 Judges prioritize gut reactions and personal resonances when evaluating creative work. Key Insights 🌟 Originality and emotional resonance are key factors in making creative work memorable and impactful. Connecting with audiences on a deeper level can drive engagement and effectiveness. 🌐 Cultural relevance plays a significant role in effective storytelling and campaign success, especially in diverse regions where audience nuances must be considered. 🤖 The strategic use of AI can enhance creativity and efficiency in campaign execution, but it should not overshadow the core idea and messaging of the work. 🎨 Craftsmanship, brand alignment, and clear communication of brand purpose are crucial elements for ensuring that creative work aligns with commercial objectives and resonates with target audiences. 📝 Providing clear and concise explanations of cultural insights and context in submissions is essential for judges to fully appreciate and evaluate creative work from diverse regions. 🚀 Prioritizing gut reactions and personal resonances in judging allows for authentic and meaningful evaluations of creative work, leading to insightful and impactful selections in award competitions. Moderated by Leah Morris, Founder and Editor of Digital Marketing Maven the panel includes: Mandie van der Merwe, CCO, Saatchi & Saatchi Isabel Snellen, Creative Copywriter Colenso BBDO Dhivia Pillai Senior Strategist, Leo Burnett Melbourne Leisa Ilander, Associate Creative Director, Dentsu Creative Watch in full here https://buff.ly/3VXwz51

Rewatch on demand the insight panel from the Paris jury as they discuss trends and favourite campaigns from the 2024 Gerety Awards. Gerety Awards 2024 Jury Insights from France with la Réclame Le jury français discute de leur expérience aux Gerety Awards 2024, mettant en avant la diversité des profils, l’importance de l’humour et du craft, et l’impact de l’intelligence artificielle sur la créativité publicitaire. Points-clés 💬 Diversité des profils dans le jury et richesse des échanges. 🎨 L’humain reste au cœur de la créativité publicitaire malgré l’avancée de l’IA. 🚀 Les campagnes les plus mémorables sont celles qui allient insight humain et exécution de qualité. 🌍 Tendance à l’engagement sociétal et à la créativité média. 🤝 Collaboration internationale pour une vision plus globale de la créativité. 🌟 La créativité continue d’évoluer vers des formats et des idées plus audacieux et impactantes. 🤔 La réflexion sur l’avenir de la créativité publicitaire se concentre sur la valorisation de l’artisanat et de l’originalité. Moderated by Xuoan Duquesne, Editor at la Réclame the panel includes: Cécile Lejeune, CEO Alexandra Servant- Rony, Head of Strategy, Dentsu Creative Claudia Illán, Creative Copywriter, Marcel Watch in full here: https://buff.ly/4eEZSAm

The Gerety Awards 2024 Jury from Los Angeles discuss standout campaigns, the use of AI, diversity in advertising, and the experience of judging in person. Highlights 🏆 Standout campaigns included innovative and impactful work from brands like Adidas, VW, and Burger King. 💡 Discussions on the use of AI in advertising highlighted its potential as a tool for creativity and efficiency. 🌍 Addressing diversity in advertising through authentic storytelling and representation was a key focus for the judges. 🤝 Bonding over shared experiences and perspectives, the judges found collective pride in their judging process. 🎥 Crafting robust case studies and evaluating production companies posed challenges in assessing campaign excellence. 🔥 Judging in person provided a luxurious and inspiring experience, elevating the judges’ perspective on creative excellence. Key Insights 🌟 Authentic storytelling and representation are crucial for addressing diversity in advertising, moving beyond tokenism to create meaningful connections with diverse audiences. The judges valued campaigns that authentically captured the lived experiences of different communities. 💡 The use of AI in advertising presents both opportunities and challenges, with judges recognizing its potential for efficiency and innovation. However, maintaining a balance between AI-driven automation and human creativity is essential to preserving the emotional impact and authenticity of creative work. 🏆 Crafting standout campaigns requires a combination of creativity, technical expertise, and a genuine connection with the audience. Judges emphasized the importance of starting with a strong story or idea and executing it with impeccable craft to create impactful and memorable advertising. 🌍 Judging in person allowed for deeper connections, shared insights, and nuanced discussions among the judges, enhancing the evaluation process and fostering a sense of collective pride in their decisions. 🔥 Evaluating production companies and their role in campaign execution posed challenges, as judges navigated between recognizing technical excellence and the alignment with brand values and messaging. Assessing the impact of production quality on overall campaign success required a careful balance of factors. Moderated by Colin Costello (He/Him), Editor at Reel 360 News the panel includes: Linda Knight, Creative Officer Camille Chu, Group Creative Director, BUCK Yadira Harrison, Co-founder, verb. Maddie McDowell, Creative Director, 72andSunny Watch in full here: https://buff.ly/45DJYCh

Gerety Awards 2024 Earth Prize Contender: McCann Worldgroup Japan Second Life Fourleaf.Co.,Ltd. This year the highest-scoring campaign for environmental and sustainability will be awarded with a special award called the Gerety Earth Prize. Grand jury member Collette Douaihy, Global Chief Creative Officer, Health, Dentsu Health, said “The Gerety Earth Prize competition is such important work, and who better than the next generation of young entrepreneurial students to help solve such massive environmental challenges? I’m eager to see how their work may positively influence human and societal behaviors. This generation seems more determined to do things differently.” See the full Gerety Awards 2024 shortlist at www.geretyawards.com

Gerety Awards 2024 Jury Insights from Spain with Mujeres a Seguir El panel de profesionales de la publicidad en España comparten sus experiencias como jurado en los Gerety Awards 2024, destacando la importancia del enfoque femenino y la valoración de la verdad en las campañas publicitarias. Ideas Clave La experiencia fluida y distendida de partipar en un jurado 100% femenino. 🌟 Libertad para expresar opiniones sin filtros ni justificaciones. 💬 Enfoque en la verdad y perspectiva femenina en las campañas publicitarias. 🚺 Valoración de historias auténticas y protagonismo femenino en la publicidad. 🎬 Consenso rápido y generación de pensamientos enriquecedores. 💡 Necesidad de avanzar hacia una publicidad menos estereotipada y más inclusiva. 🌍 Importancia de crear espacios de confianza y libertad en la industria publicitaria. 🌺 Moderado by Silvia Ocaña López Responsable editorial en Mujeres a Seguir el panel incluye: Ángela Pacheco , Creative Director, el Ruso de Rocky virginia mosquera, Creative Director, McCann Worldgroup Spain Helena Marzo, Creative Director Veronica De Guzmán, EU Senior Creative for Coca-Cola StudioX | WPP Watch in full here: https://buff.ly/3XX85tT