Alexandra Thannberger

Alexandra Thannberger

Communications & Influence, Growth Markets at Sonos, Inc.

Paris et périphérie
987 abonnés + de 500 relations

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À propos

From Paris, lived in London & in Leeds, I strongly believe that curiosity and openness bring powerful ideas.

I worked as a Brand Manager Assistant on behalf of innovative English startups as Appear Here, MADE.COM as well as international companies as more recently SONOS, to develop strong brand strategies through PR, influence, events and partnerships to increase their notoriety on the french market and in growth regions (incl. Eastern Europe, UAE, Greece, South Africa, Israel).

Ambitious and determined, I enjoy working in a fast paced environment with dynamic and passionate teams with whom we share insightful knowledges, opinions as well as great moments together. I am sure that great communication and trust are essential to create great work.

Dynamic and quick learner, I put all my good energy into enhancing brands in different markets, and deliver great results in a short period of time.

Skills: brand strategy, event management, press relations, influence marketing and partnerships. Bilingual french/english.

Areas: design, lifestyle, tech, food & beverage, hospitality.

Activité

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Expérience

  • Graphique Sonos, Inc.

    Sonos, Inc.

  • -

    Paris et périphérie

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    Paris et périphérie

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    Paris, Île-de-France, France

  • -

    Paris Area, France

  • -

    Paris Area, France

  • -

    London, Royaume-Uni

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    Région de Paris, France

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    Puteaux, France

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    Région de Paris, France

Formation

  • Graphique University of Leeds

    University of Leeds

    MA Advertising and Marketing Leeds University Business School Merit

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    University of Leeds - in the top 100 universities for academic reputation (QS World University Rankings 2020)
    Leeds University Business School - triple accredited (Equis, AACSB, AMBA)
    #2 in the UK for Marketing (Complete University League Table 2020)
    Course accredited by the Chartered Institute of Marketing (CIM)

    Key Modules: Global Strategic Marketing, Consumer Behaviour, Marketing Research, Marketing Communications, Public Relations and Corporate Communications, Advertising…

    University of Leeds - in the top 100 universities for academic reputation (QS World University Rankings 2020)
    Leeds University Business School - triple accredited (Equis, AACSB, AMBA)
    #2 in the UK for Marketing (Complete University League Table 2020)
    Course accredited by the Chartered Institute of Marketing (CIM)

    Key Modules: Global Strategic Marketing, Consumer Behaviour, Marketing Research, Marketing Communications, Public Relations and Corporate Communications, Advertising, Media Planning and Strategy, Professional Skills and Employability, Marketing Dissertation

    Optional Modules: Brand Management and Corporate Identity, Sales Promotion and Sponsorship

    Mentored by Amy Williams, Product Manager for Essity, for 7 months (Mentoring Scheme)

    Graduated with Merit ; distinction for Brand Management, Marketing Research & Pro Skills modules

  • Graphique University of Westminster

    University of Westminster

    BA (Hons) Public Relations and Advertising, School of Media, Art and Design 2:1

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    University of Westminster - 30th in the world for communication and media studies (QS World ranking Guardian 2016)
    #1 course for PR and Advertising in the UK (Guardian League Table 2016)

    Key Modules: News and Public Opinion, Media Transformations, Online PR and Advertising, PR and Advertising Ethics and Law, Campaigning Practice, Strategic Communications, PR and Advertising Final Project, Professional Practice and Employability in PR and Advertising, Dissertation

    Optional…

    University of Westminster - 30th in the world for communication and media studies (QS World ranking Guardian 2016)
    #1 course for PR and Advertising in the UK (Guardian League Table 2016)

    Key Modules: News and Public Opinion, Media Transformations, Online PR and Advertising, PR and Advertising Ethics and Law, Campaigning Practice, Strategic Communications, PR and Advertising Final Project, Professional Practice and Employability in PR and Advertising, Dissertation

    Optional Modules: Cultural Industries and Media Markets, Media and the Law, Lifestyle Journalism, Celebrity Culture and the Media

    Graduated with Upper Second Class Honours

  • Graphique University of the Arts London

    University of the Arts London

    BA (Hons) Advertising, London college of communication Creative advertising 2:1

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    University of the Arts - World top 5 University for Arts and Design (QS World University Rankings 2016/2017)

    Key modules: Introduction to Studies in Higher Education, Launching, Pitching, Contextual and theoretical studies

  • Lycée Pasteur, Neuilly-sur-Seine (F)

    High School Economics and Social Sciences 13,9/20 - Fairly good mention

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Licences et certifications

Expériences de bénévolat

  • Graphique University of Leeds

    Student Mentor

    University of Leeds

    - 7 mois

    Formation

    As part of the "Marketing Connections" Alumni mentoring scheme I am mentoring a postgraduate student from the University of Leeds for the length of four months. My role is to provide support in helping the student progress her career plan with confidence and ambition.

  • Graphique NINA NAUSTDAL LTD

    Event Steward at London Fashion Week

    NINA NAUSTDAL LTD

    - 1 mois

    Arts et culture

  • Graphique Religious Of Mary Immaculate

    Volunteer

    Religious Of Mary Immaculate

    - 1 an 9 mois

    Lutte contre la pauvreté

    Distributing unsold food from supermarkets to poor persons on the street.

Projets

  • Bachelor Dissertation on food corporations’ marketing communications strategies toward food waste in the UK (1st)

  • Master Dissertation : How global beer companies tend to take advantage of the craft beer revolution? An investigation into the influence of brand extension authenticity on brand attachment in the beer market (2:1)

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Prix et distinctions

  • TBWA Manchester Competition

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    Part of 20 students out of 214, selected to spend a day at TBWA Manchester to demonstrate our creative campaign ideas

    Brief: To create a campaign for the UK Papyrus Charity during the Pride 2018

  • Runner up for Best Business Idea - Global Team Challenge Presentation

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    Brief: To come up with an innovative idea and to pitch it in front of a panel of teacher

Résultats d’examens

  • Master of Arts (MA), Advertising and Marketing

    Résultat : Merit

  • Bachelor of Arts (BA) Public Relations and Advertising

    Résultat : 2:1

  • French Baccalaureate in Economics and Social Sciences, specialised in Political Sciences

    Résultat : Fairly good mention

Langues

  • French

    Bilingue ou langue natale

  • English

    Capacité professionnelle complète

  • Spanish

    Notions

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