Cathy Howat

Responsible for leading a global team to ensure successful product launches, operations and global marketing campaigns for the Life Sciences instrument portfolio.(cell analysis, imagers and scanners for biomolecules and SPR);

2015: Improved customer consideration rate to purchase GEHC microscopy solutions by 80% through an integrated marketing campaign which directly resulted in a 25% increase in sales opportunities.

Product launches: My customer insight work for cell analysis… Voir plus

Responsible for leading a global team to ensure successful product launches, operations and global marketing campaigns for the Life Sciences instrument portfolio.(cell analysis, imagers and scanners for biomolecules and SPR);

2015: Improved customer consideration rate to purchase GEHC microscopy solutions by 80% through an integrated marketing campaign which directly resulted in a 25% increase in sales opportunities.

Product launches: My customer insight work for cell analysis was recognized as best practice and used in business case training rolled out across GEHC Life Sciences.

2014 Successfully led, coordinated and delivered the complex, multi-phase global launch of an integrated Western blotting system. The campaign was delivered under intense time pressure (8 weeks from start to go live) and involved extensive digital and social media. Results exceeded all targeted metrics including sales leads.

2013 Created solutions for protein analytics in a new market for GEHC; drug development and QC. Voir moins

Responsible for all strategic and tactical marketing activities for radiochemicals, screening, and cell analysis.
-Defined the 5 year strategic plans and product roadmaps to drive growth of new products/ technologies and to successfully maintain market share in mature areas.
-Successfully delivered the annual revenue budget.
-Responsible for attracting, developing and retaining a team of 12 staff located globally

Successfully in-licensed patents and assays for key product portfolios to expand the business

-Developed and launched ELISAs both from in-house development activities and external sources.
-Successfully in-licensed ELISAs and components to build ELISAs to complement the in-house range. Involved successful business planning, negotiations and re-negotiations with multiple companies and suppliers

Responsible for all products spanning cell and molecular biology for all marketing aspects; strategic marketing, product management, business development, market research, and tactical marketing.

-Established efficient and cost-effective direct marcomms channels. As a small company with limited funds and a small sales force, this proved critical in our success to dominate the cytokine market.
-Led the way in low-cost marcomms methods including the internet and e. marketing. R&D… Voir plus

Responsible for all products spanning cell and molecular biology for all marketing aspects; strategic marketing, product management, business development, market research, and tactical marketing.

-Established efficient and cost-effective direct marcomms channels. As a small company with limited funds and a small sales force, this proved critical in our success to dominate the cytokine market.
-Led the way in low-cost marcomms methods including the internet and e. marketing. R&D Systems was one of the first companies in the life science market to have an internet site and on-line catalogue.
-Prioritised the creation and maintenance of customer database with strong profiling criteria
-Recommended and implemented the strategy to develop and commercialise a range of adhesion molecule products and a range of MMP products. Several key assays in this range achieved multi-million dollar sales and to date still retain market leadership.
-Researched the market for opportunities and negotiated in-licensing deal with Novex for R&D Systems to be their European distributor. Novex was subsequently acquired by Invitrogen and still remains a market leading electrophoresis product.
-Researched the market for opportunities and negotiated in-licensing deal with Cayman Chemicals to OEM ELISAs to complement the in-house cytokine range.
-Responsible for attracting, developing and maintaining a team of 15 staff to deliver marketing campaigns worth $1.5m.
Voir moins