Evita Karfi

Responsible for the branding of Paris La Défense Arena and the new identity implementation in the stadium / Project lead of the rebranding of Icade
Design consultant for various accounts Paris La Défense, La Mutuelle Générale, Tarkett, OTIS, Saur, Nuxe

Senior Consultant for international accounts Nestlé, Pernod Ricard, Rail Europe, Asia Inspection)
Key-member of the Nestlé team in charge of Infant Nutrition (NAN, NIDO, Lactogen) and Nestlé Systems (BabyNes, SPECIAL.T)
Responsible for the rebranding of the Infant Nutrition lines NAN and NIDO and the implementation of the BabyNes Brand in China.
Project management of the retail expansion of the Special.T in France and other European countries.
Workshop animation for innovative… Voir plus

Senior Consultant for international accounts Nestlé, Pernod Ricard, Rail Europe, Asia Inspection)
Key-member of the Nestlé team in charge of Infant Nutrition (NAN, NIDO, Lactogen) and Nestlé Systems (BabyNes, SPECIAL.T)
Responsible for the rebranding of the Infant Nutrition lines NAN and NIDO and the implementation of the BabyNes Brand in China.
Project management of the retail expansion of the Special.T in France and other European countries.
Workshop animation for innovative projects
Voir moins

Strategic Planning for international corporate and FMCG accounts

Brand platform:
- Brand Architecture
- Nomenclature

Brand Activation:
- Brand engagement
- Consumer experience

Competitive landscape analysis:
- New business development
- Trend and market analysis

Identity analysis:
-Creative brainstorming for new business identities
-Development communication support

Involvement in agency's pitching activities

Internal… Voir plus

Strategic Planning for international corporate and FMCG accounts

Brand platform:
- Brand Architecture
- Nomenclature

Brand Activation:
- Brand engagement
- Consumer experience

Competitive landscape analysis:
- New business development
- Trend and market analysis

Identity analysis:
-Creative brainstorming for new business identities
-Development communication support

Involvement in agency's pitching activities

Internal communication projects:
- Case study write-up
- Activation of self-promotional campaigns

Client services for international corporate and FMCG accounts

-Project management; client’s daily contact, business proposal and project time-line preparation
-Budget and resource planning management
-Creation of creative briefs Voir moins

A non-profit student organisation that helps communities to recognize and act on self-sustainable market opportunities. Our projects aim at creating value to underprivileged communities, helping them with capacity building and implementing business ideas to increase their revenue streams.
-Project management and social media administration
-Member of the team on ground in Kampala, Uganda, helping a local community with their entrepreneurial attempt

Member of the team responsible for “Dine In”, M&S’s most profitable promotion in the UK
•Assisting in the annual organisation of “Dine In”; updating the organogram.
•Working directly with the Pricing and Promotion Manager for the finalisation of each promotion.
•Liaising with the buyers for the final volumes purchased.
•Responsible for finalising the volume per store in the M&S Intranet.
•Checking on weekly prices deviations for product lines included in… Voir plus

Member of the team responsible for “Dine In”, M&S’s most profitable promotion in the UK
•Assisting in the annual organisation of “Dine In”; updating the organogram.
•Working directly with the Pricing and Promotion Manager for the finalisation of each promotion.
•Liaising with the buyers for the final volumes purchased.
•Responsible for finalising the volume per store in the M&S Intranet.
•Checking on weekly prices deviations for product lines included in promotion.
•Communicating with the 500 participating stores in deliveries and stock updates.
•Creating advertising and media coverage forecast for 2012-2013 for the Category Manager.
•Participating in meetings with regards to major upcoming Dine In events e.g. Valentine’s Day, Diamond Jubilee and Olympic Games. Voir moins

Marketing Responsibilities:
•Responsible for organising company’s tradeshows all over the world.
•Communicating with all parties from MD, Designers to Agency to decide conception and implementation of tradeshows.
•London Fashion Week and Weekend organiser.
•Providing Showroom Assistance and After-Sales service for customers.
•Working directly with the Managing Director and liaising with designers with regards to store approval reports and brand distribution.
•Researching new… Voir plus

Marketing Responsibilities:
•Responsible for organising company’s tradeshows all over the world.
•Communicating with all parties from MD, Designers to Agency to decide conception and implementation of tradeshows.
•London Fashion Week and Weekend organiser.
•Providing Showroom Assistance and After-Sales service for customers.
•Working directly with the Managing Director and liaising with designers with regards to store approval reports and brand distribution.
•Researching new trends to fit in with luxury brand and distribution.

Analyst Responsibilities:
•Processing and managing sales order using Sage 2000.
•Managing weekly sales order processing system maintenance using Excel and Sage 2000.
•Responsible for liaising with accounts department and Royal Bank of Scotland for Customer Limits and Financial Support.
•Assisting the Production and Supply Chain Manager in creating a new Excel based report for in-warehouse delivery and product distribution. Voir moins

•Showroom Assistant.
•Liaising with the Marketing Manager for the Annual Price List preparation and forecast for 2010, along with market research.
•Responsible for the preparation and update of company’s new official Website, along with organising and creating a new format for the company’s catalogue