Gregory Sion

“I met Grégory in 2009 when he was General Manager for Abritel and I have now the opportunity to report into him for the last 2 years in PVCP Group. He is an awesome Leader, inspiring and empowering his teams all over Europe every day. In few years, he built a high level digital team with an ambitious long term strategy: our 'sales obsession' . All decisions are 200% customer oriented and 200% based on data with an incredible level of pragmatism and focus. Really hard worker, he is driving the business with clear KPIs and with an high ambition. He is very demanding and challenging ; however, his direct reports and employees always give the best possible. I have made significant progress by working closely with him. I'm definitely aware that I had the chance that my path crossed Gregory's one . Thanks for taking me to another level. ”

“I have been working with Gregory closely in the PVCP Group since 2018. Gregory is a great business leader capable of steering an international and transversal sales organization of hundreds of members to deliver growing business results (over a billion euros a year). He actively promotes collaboration among different sales channels, between sales and operations teams, and between sales and IT teams to tackle internal challenges and external competitions. These initiatives enable the organization to focus on understanding the way our customers think and behave and adapting our sales method to better satisfy customer needs. Thanks to his great attention to hear and respond to the customers' voices, various new initiatives such as website AB tests, social room for user feedback analysis & reactions, social marketing, and user-generated contents exploitation have been established. These initiatives enable the sales team to simplify its process and focus on customer pain points based on analytics and data coming from customers. As a result, the PVCP sales team recorded increasing sales revenue, volume, and conversion rate over the past few years in spite of fierce competition from other tourism firms and cannibalization from indirect sales channels. Gregory is a business leader who understands and embraces the capability of digitalization. His vision to strengthen the direct sales digital channels enables the PVCP group to secure growing revenue sources while maintaining good control of sales overheads. His strong will and action to craft a data-driven organization have reshaped the sales organization and prepared it for the creation of a seamless cross-channel customer journey and sales processes. Thanks to the innovation sponsorship program that he created, the PVCP group implements more than dozens of innovative ideas and solutions every year and innovation has become a culture of the entire organization. Last but not least, Gregory is a good coach who is willing to share his rich experience in management, e-commerce, digitalization, and innovation. People enjoy discussing with him because he conveys positive energy and useful insights that can help them to be better. To summarize, it is a great pleasure for me and for many other colleagues to work with Gregory.”