Isabelle BETTINGER

Management of 5 scopes of activity (50 people)

- Sales Effectiveness (performance KPI's setting & follow-up, training, Social Selling, CRM migration)
- Off-shore sales – 30 sales agents in Manilla, Mauritius and in Europe
- CRM administration & products set-up
- Indirect sales centralized management (50% of company revenue)
- Sales Operations offshore (6 persons)

Creation of the Sales Effectiveness Department (100 sales reps)

- definition of yearly sales effectiveness plans with adapted priorities
- KPI’s and targets setting, hiring, trainings, managers coaching, leadgen
- sales conferences (with yearly awards), international workshops with WW attendance
+ Direct management of a sales and customer support team (9 persons incl. a Sales Director)

Reporting to the WW Board as BU Sales representative

In charge of the national sales for the Notary market

Management of a Sales team of 6 KAM's across France (targets exceeded every year) :
- successful launch of a new online solution with strong added-value contents
- increase of the sales team to embrace growth
- individual mentoring and collective animation
- over-performance pacing plans

Member of the Sales Board

In charge of major Law firms, State Council and Supreme Court (targets exceeded every year)

- negotiation of subscription contracts on annual and multi-year basis
- support in the implementation of the Knowledge Management for key firms
- cross-management of internal interlocutors (customer service, finance, IT)

Recommendations on Key Accounts Management strategy (workshops)

Leading printing terminals customization projects for key market manufacturers (RICOH, Fuji Xerox) :

- revenue generated up to 23M USD / year
- negotiation of volumes, contracts, and go-to-market schedules
- workshops in Shenzhen, Tokyo and Paris; audits at the factory in Shenzhen
- cross management of internal interlocutors (product/marketing, logistics and after-sales)

WW prospection : OEM projects with Pentax Germany and Mustek Taiwan

Supporting the launch of a new digital widescreen TV range in France & Europe

- operational marketing: multilingual Point-of-Sales advertising; media plans and press partnerships; organization of shows participations (CeBIT, IFA, MedPI)
- promotional marketing: evangelism campaigns of new technologies (MPG4 / TVHD)
- strategic marketing: GfK data analysis, opinion search, benchmarks
- product marketing : multilingual user guides, definition of accessories design

Marketing Internship