Tania Saez

Do you want to get better leads & more revenue?

🚀 Empower your B2B growth journey with a seasoned marketing strategist.

With over 8 years of expertise in B2B marketing, I specialize in driving revenue through innovative strategies like Account-Based Marketing (ABM) or Revenue Operations.

🛠️ Here's how I can assist you:

▶️Consulting on how to grow your B2B company. Particularly in other markets and regions. I help European startups enter the US market and US… Show more

Do you want to get better leads & more revenue?

🚀 Empower your B2B growth journey with a seasoned marketing strategist.

With over 8 years of expertise in B2B marketing, I specialize in driving revenue through innovative strategies like Account-Based Marketing (ABM) or Revenue Operations.

🛠️ Here's how I can assist you:

▶️Consulting on how to grow your B2B company. Particularly in other markets and regions. I help European startups enter the US market and US companies enter the European market.
▶️Offering part-time consultancy services to kickstart ABM and revenue marketing programs.
▶️Providing fractional senior marketing and consulting services

▶️Managing Hubspot & ABM & Martech implementations (Demandbase, Hubspot, Lemlist, Lagrowthmachine..).

▶️Partnering with marketing agencies to execute ABM and demand generation programs for clients.
I am fluent in 3 languages: English, French and Spanish.

I offer a comprehensive skill set: strategic thinking, creativity, analytics, operational prowess, and hands-on execution.

Proficient in martech platforms like Hubspot, Demandbase, Intercom, Drift, and more, to supercharge your growth strategies.

📩 Ready to collaborate? Reach out to [email protected]

Client references: https://testimonial.to/products/tania-saez Show less

I strategize and execute the ABM (Account-based marketing) program for Criteo:
✔ Create ABM foundations: Market study and segmentation, ICP, Buying Committee, Buyer Journey and marketing and sales alignment building
✔ Ideate ABM GTM strategy based on previous foundations

On top of the ABM program, I also did consulting work cross-functionally along different region on DemeandGen and RevOps:
✔I audited sales, marketing, and CC tech-stack with the objective of carrying out a… Show more

I strategize and execute the ABM (Account-based marketing) program for Criteo:
✔ Create ABM foundations: Market study and segmentation, ICP, Buying Committee, Buyer Journey and marketing and sales alignment building
✔ Ideate ABM GTM strategy based on previous foundations

On top of the ABM program, I also did consulting work cross-functionally along different region on DemeandGen and RevOps:
✔I audited sales, marketing, and CC tech-stack with the objective of carrying out a techstack optimization and consolidation project.
✔I helped to structure demandgen newly created function and the transitioning plan
✔ I collaborated as an external consultant on other crossfunctional projects: buyer journey, lead nurturing, Intercom, sales and marketing alignement.

⚙️Tools used: DemandBase, 6sense, GDS, LinkedHelper, Sales Navigator, Zoominfo and other TBD tools according to strategy. Show less

🎯I helped B2B clients to develop and grow, especially internationally.
📋Methodologies used: Inbound Marketing, Account-based Marketing, Outbound Marketing, Growth Hacking.
✔Inbound Marketing: CRM implementations (Hubspot and others), Buyer Personas, content plan
creation, SEO studies, lead nurturing, lead scoring, emailing campaigns....
✔ABM (Account-Based Marketing) :
- Definition of the ABM strategy: Market analysis, KPI, Buyer Committee study and Key Personas… Show more

🎯I helped B2B clients to develop and grow, especially internationally.
📋Methodologies used: Inbound Marketing, Account-based Marketing, Outbound Marketing, Growth Hacking.
✔Inbound Marketing: CRM implementations (Hubspot and others), Buyer Personas, content plan
creation, SEO studies, lead nurturing, lead scoring, emailing campaigns....
✔ABM (Account-Based Marketing) :
- Definition of the ABM strategy: Market analysis, KPI, Buyer Committee study and Key Personas,
-Definition of the ABM GTM plan.
-Deployment of the GTM ABM plan actions: Video Marketing/Selling (Vidyard), Outreach Sales, Outbound tactics, LinkedIn Marketing (Social Selling, automation & LinkedIn personalization), Web Scraping, Data Enrichment, Direct Emailing and omnical actions, KPIs monitoring and reporting...
✔Sales support methodologies: SMarketing, Allbound marketing, Sales outreach, Social Selling,...
✔Market research and internationalization and international expansion plans...
✔Other: omnichannel program for physical fairs and events.

🎯I created new service lines for the agency to renew the offer and better respond to clients' needs.

🎯Sales development - I participated in the acquisition of new clients for the agency: study of needs, creation of the diagnostic test, qualification of clients and elaboration and presentation of strategic business proposals.

⚙️Software and tools: Hubspot, Clientify, SemRush, Vidyard, LinkedIN Sales Navigator, LinkedIn Helper (LinkedIn automation), Snov.io, Hunter, Vidyard, Whimsical... Show less

I help companies to grow and develop nationally and especially internationally.
My main services:
✔ GTM (Go-to-market) strategy diagnosis.
✔Revenue-driven methodologies: ABM (Account-based marketing), Demand Generation, RevOps and SMarketing,
✔RevOps and techstack technology consulting and setup for GTM teams
✔Inbound Marketing: Content Strategy creation, SEO strategy, lead management, Lead Nurturing, Lead Scoring, CRM and Hubspot setting up.

Some of my… Show more

I help companies to grow and develop nationally and especially internationally.
My main services:
✔ GTM (Go-to-market) strategy diagnosis.
✔Revenue-driven methodologies: ABM (Account-based marketing), Demand Generation, RevOps and SMarketing,
✔RevOps and techstack technology consulting and setup for GTM teams
✔Inbound Marketing: Content Strategy creation, SEO strategy, lead management, Lead Nurturing, Lead Scoring, CRM and Hubspot setting up.

Some of my customers:
🔸Qonto
🔸Criteo
🔸Inmeout
Daily languages spoken with my customers: English, Spanish and french.

🎤Lecturer & Podcasting:
- ABM & DemandGen
- Content marketing for B2B Marketing
- RevOps
- GTM Show less

I led the marketing and business development department for the SAAS (sports centers management software) startup in the context of an internationalization and European growth project. To do this I managed a team of 2 people with whom:
✔ Definition of the growth plan/growth hacking and marketing of the startup internationally
✔ Lead generations campaigns (demo): Google Ads campaigns, Social Ads, SAAS marketplaces (Capterra, G2, Getapp... )
✔ Monthly or weekly content creation and… Show more

I led the marketing and business development department for the SAAS (sports centers management software) startup in the context of an internationalization and European growth project. To do this I managed a team of 2 people with whom:
✔ Definition of the growth plan/growth hacking and marketing of the startup internationally
✔ Lead generations campaigns (demo): Google Ads campaigns, Social Ads, SAAS marketplaces (Capterra, G2, Getapp... )
✔ Monthly or weekly content creation and distribution in the appropriate channels: blog, newsletter, RRSS...
✔ Design and execution of marketing + sales processes automation and digitalization plan on Hubspot & Intercom: definition of sales and marketing funnel, lead nurturing, lead scoring, lead profiling, lead routing, database management, and optimization
✔ Design and implement content plan (Inbound Marketing) using Hubspot: SEO, RRSS and content creation, lead nurturing, lead scoring, landings, lead routing...
✔ Reporting and tracking KPIs
✔ Benchmark studies and competitive intelligence

⚙️Software and tools: Hubspot, Intercom, Google Data Studio, Google Analytics, Google Ads, Facebook Ads, Semrush, Moz, Capterra...
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🏆 Results in less than a year:
> X10 increase in lead generation
> -200% decrease in CPL.
> Increase in web traffic +200%.
> Sales friction-reduction program that resulted in a +25% increase in demo bookings throughout the sales pipeline improving win rates and speeding up pipeline velocity.
Translated with www.DeepL.com/Translator (free version) Show less

> Business development and growth hacking: Online new customers acquisition through: (Facebook ads mostly), presence in marketplaces, emailing programs (Mailchimp), community management and collaborations, and offline acquisition through deals with key boutiques and presence in design markets and pop-ups.
> Finantial, performance and KPIs analysis and consolidation: cash flow, P&L and category and product margin analysis and optimization
> Financing needs search: business angels,… Show more

> Business development and growth hacking: Online new customers acquisition through: (Facebook ads mostly), presence in marketplaces, emailing programs (Mailchimp), community management and collaborations, and offline acquisition through deals with key boutiques and presence in design markets and pop-ups.
> Finantial, performance and KPIs analysis and consolidation: cash flow, P&L and category and product margin analysis and optimization
> Financing needs search: business angels, accelerators... Finalist in Lanzadera Program
> Visual identity and imagery and brand creation: creating a brand identity and values from zero, brand pitch, creation of brand and each campaign storytelling
> New products and capsule collections development every month: tissus search, control design and prootyping,as well as the whole manufacturing process,
> Coordination of web product UX/UI design: landing optimization, product descriptions, visual identity, cohortes analysis... Show less

My main challenge was to find We Are Knitters business model and to implement it (next generation e-commerce) and to growth hack this startup in a national but most importantly on an international scale.
My main tasks include:
> Management of a team of 5 country business developers: France, USA, Germany and Spain
> Online new customers acquisition (Facebook ads, Twitter ads, Instagram ads...)
> Coordination of PR/CM/marketing activities in 5 countries and languages: press… Show more

My main challenge was to find We Are Knitters business model and to implement it (next generation e-commerce) and to growth hack this startup in a national but most importantly on an international scale.
My main tasks include:
> Management of a team of 5 country business developers: France, USA, Germany and Spain
> Online new customers acquisition (Facebook ads, Twitter ads, Instagram ads...)
> Coordination of PR/CM/marketing activities in 5 countries and languages: press agencies and PR activities (top print media,bloggers, youtubers, instagramers...), offline and online partnerships, community management startegy and tactics in 5 languages
> Budget controlling and KPI and ROI analysis

Results:
> Growth hacking extraordinary results on an international scale: France, Germany and USA. Growth x300 in some countries.
> Finding new growth drivers accounting for more of 30/40% of new customers and orders
> Rationalization of marketing department, enhancement of sinergies and structuring of processes to increase productivity Show less

Description
=> Launch of operations in Spain from scratch.
=> In charge of both strategy and tactical implementation of Spanish business activities.
- Online acquisition (Facebook, Twitter, banners...)
- Offline & online partnerships - Community Management
- Communications and press coverage management: top print magazines in Spain, bloggers, youtubers, online media.... - Budget controling and ROI analysis
=> Management of a team of 3 Results in less than 6 month… Show more

Description
=> Launch of operations in Spain from scratch.
=> In charge of both strategy and tactical implementation of Spanish business activities.
- Online acquisition (Facebook, Twitter, banners...)
- Offline & online partnerships - Community Management
- Communications and press coverage management: top print magazines in Spain, bloggers, youtubers, online media.... - Budget controling and ROI analysis
=> Management of a team of 3 Results in less than 6 month time:
- I made Polabox a very well-known brand in Spain - I Achieved a leader position in our printing segment
- 4-fold increase in sales from the end of the first month to the end of the 6-month period Show less

PRODUCT DEVELOPMENT:
Development of new ranges from conception to launch (Curious Matter, SKIN and Rives Sensation renovation): market research, trends forecast, product technical development with R&D and mill, brand imagery creation, naming research, product strategy and positioning and marketing plan elaboration.

CAMPAIGN LAUNCH:
Creation of campaigns linked to new developed products with the objective of creating awareness of new products within our top segments: printers… Show more

PRODUCT DEVELOPMENT:
Development of new ranges from conception to launch (Curious Matter, SKIN and Rives Sensation renovation): market research, trends forecast, product technical development with R&D and mill, brand imagery creation, naming research, product strategy and positioning and marketing plan elaboration.

CAMPAIGN LAUNCH:
Creation of campaigns linked to new developed products with the objective of creating awareness of new products within our top segments: printers, designers and end-users (luxury brands…).
• Conception of campaign concept and mechanism and full deployment coordination until launch into markets
• Creation of offline tools (product catalogues, high-end campaign brochures and goodies) and online tools (banner, emailing and video)
• Ensure the implementation of product and campaign launches with local affiliates: communication on regular basis, best practices collection and communication…

COMMUNICATION & PUBLIC RELATIONS:
Launch events organization, supervision of communications tools (press releases, press kits…) and press, design schools and designers’ community relationship creation and maintenance

OTHER BRAND MANAGEMENT MISSIONS:
Daily management of brand activities with internal teams (R&D, sales, finance and legal) and regional teams (marketing, backsellers) as well as agencies and suppliers.
> Budget negotiation and follow-up
> Frequent ranges profitability analysis and range plans elaboration for the creation of new business
> Brand and product trainings elaboration and presentation
> In charge of the whole A&P brands category/group introducing 3 worldwide brands in my management scope from May 2013 (Rives, Keaykolour and Popset) and two local Asian brands (Odela and Glintt) Show less