Capgemini Media & Entertainment

Arts, spectacles et activités récréatives

New York, NY 3 079 abonnés

Adapting to a new consumer-centric media paradigm

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The Media & Entertainment industry has been facing unprecedented levels of disruption for over a decade and is still rapidly changing as consumer behavior and expectations evolve and technology transforms content production, delivery & consumption. If it has always been about Content, Brands and Consumers, the revolution has set the consumer truly at the heart of a new media paradigm. Capgemini helps M&E organizations deliver on the ultimate goal of winning the consumer’s undivided attention in a highly competitive, demanding and fast-paced landscape.

Site web: https://www.capgemini.com/industry/media-entertainment/
Lien externe pour Capgemini Media & Entertainment
Secteur: Arts, spectacles et activités récréatives
Taille de l’entreprise: + de 10 000 employés
Siège social: New York, NY

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Capgemini Media & Entertainment a republié ceci

Amy Alba

Executive @ Capgemini | leading media clients to monetize data, insights & optimize ads, audiences & content with AI analytics & Insights- x WBD, WideOrbit, Operative
1 sem.
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A little recap...Behind the Streams... Netflix Effect and Experiences at Cannes Lions 2024 Featuring: Peter Naylor, Dr. Marcus Collins, Charisse Hughes, Magno Herran Capgemini Media & Entertainment Daniel Yogesh Pattappa Carli Brunner Amy Alba #NetflixEffect #NetflixAds #Netflix #CannesLions #canneslions2024

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Capgemini Media & Entertainment

3 079 abonnés
1 sem.
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Our team had an invigorating time a Cannes discussing the "Netflix Effect" and thinking through with industry leaders what is next on the horizon! #adtech #martech #content #contextual #Canneslions2024
Carli Brunner

Business Development | Media & Ad Tech
2 sem.

Netflix at Cannes Lions International Festival of Creativity, featuring a compelling session with industry expert Dr. Marcus Collins, alongside Netflix’s Ads leader Peter Naylor, Magno Herran, and Chief Growth Officer of Kellanova, Charisse Hughes. The discussion was centered on how the impact of cultural production drives consumption, aptly termed the "Netflix Effect." Exciting insights on the horizon! #Netflix #CannesLions #Creativity #NetflixEffect #canneslions2024 Great to be here with Amy Alba & Daniel Yogesh Pattappa from the Capgemini Media & Entertainment team #adtech #martech #content #contextual
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Capgemini Media & Entertainment

3 079 abonnés
1 sem.
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Our Capgemini Media Leaders were busy at Cannes and ready to strategize and solve for MultiPlatform Multicurrency Measurement of audiences, ads and content! #canneslions2024 #mediameasurment #monetization #adanalytics #insightsanddata #datadriven
Amy Alba

Executive @ Capgemini | leading media clients to monetize data, insights & optimize ads, audiences & content with AI analytics & Insights- x WBD, WideOrbit, Operative
1 sem.

Always great seeing industry friends at #Canneslions like the Legendary Evan Shapīro and hearing from Travis Scoles to discuss and debate multi-currency…measuring all media across all platforms and getting an industry unification/alignment JIC vs MRC vs WFA along with Sarah Warner Harms (Roku Advertising) Lisa Giacosa , (Spark Foundry) … whom I will be forever quoting her best metaphor to explain multicurrency measurement “ My dress i bought in 🇫🇷 my shoes in 🇺🇸 and my jacket in 🇬🇧 now quickly tell me avg cost per item and instant convert to one currency”… it’s essentially the challenge to measure audiences with videoamp, ispot, comscore, etc. #mediameasurment #multicurrency #audiencemeasurment #canneslions2024 #admeasurement Capgemini Media & Entertainment
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Capgemini Media & Entertainment

3 079 abonnés
2 sem. Modifié
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We are honored to be members of Coalition for Innovative Media Measurement (CIMM) with our Media Transversal team being a part of an amazing panel that’s working towards an effective collaboration for a meaningful change with the Industry Leaders Dana McGraw Travis Scoles Jorge Ruiz Kate Alessi Jon Watts Amy Alba Daniel Yogesh Pattappa OpenAP
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Capgemini Media & Entertainment

3 079 abonnés
2 sem.
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Lots of Buzz at Cannes for Women in Adtech, supporting equality, equity and effectiveness…#strongertogether! Amy Alba Carli Brunner The Female Quotient #canneslionsfestival #canneslions
Carli Brunner

Business Development | Media & Ad Tech
2 sem.

Great seeing Jill Steinhauser from Warner Bros. Discovery Ad Sales at The Female Quotient Equality Lounge here in Cannes. #adsales #adtech #wbd #canneslions #canneslions2024 #martech #advertising Capgemini Media & Entertainment Amy Alba
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Capgemini Media & Entertainment

3 079 abonnés
2 sem.
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Driving Women’s Sports @ Cannes - Not a moment but a movement was amazing by the President of Disney Advertising Rita Ferro Daniel Yogesh Pattappa Amy Alba Carli Brunner
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Capgemini Media & Entertainment

3 079 abonnés
3 sem. Modifié
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We're thrilled to share that our brilliant Media experts - Daniel Yogesh Pattappa, Amy Alba and Carli Brunner - will be attending the Cannes Lions International Festival of Creativity next week to talk about the exciting topics of Monetization in Advertising, the Creator Economy, Sports Experience, Attribution Using AI and so much more. Stay tuned for updates on their activities.
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Capgemini Media & Entertainment

3 079 abonnés
8 mois
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Wondering why customer data platforms (CDPs) are so important to digital experiences? Join Capgemini, Salesforce, and our guest, Forrester, on November 16 at 2:00 pm Eastern as we break down how CDPs can impact the Media & Entertainment industry and why this technology is so vital to the customer journey. Register for the webinar today! https://lnkd.in/gYFfTbbK
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Capgemini Media & Entertainment

Arts, spectacles et activités récréatives

New York, NY 3 079 abonnés

Adapting to a new consumer-centric media paradigm

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