A Nonprofit's Guide to Targeting the Right Donors
Take the mystery out of your targeted messaging and personalize your charity’s communications!
When it comes to segmenting your target marketing, you’ll find that donor personas work perfectly. Think of it this way: You wouldn’t want to send Boomers the same email you’re sending to Millennials. Instead, if you have a specific donor persona handy, you’ll be able to test out messaging for that type of donor before you go forward with emails.
What’s Inside
In this guide, you’ll learn how to:
- Develop a written profile of your donor base
- Target those donors on social media
- Send personalized email messages that convert to donations
- Inspire your donors to give larger and more frequent gifts
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The #1 most complete and secure digital fundraising platform in the industry
Panorama™ by FrontStream is an all-in-one digital fundraising platform that helps nonprofits of all sizes plan, promote, manage and securely process payments for in-person, online and hybrid auctions, peer-to-peer events, and donation campaigns.
Let's Get Started
You'll be in good company
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“We had hoped to make an improvement in the amount of funds raised online, as historically 80-90% of our pledges had been in person. What we did not expect was to have 49% of our total pledges from the campaign come from online in our first year using Panorama.”
Adam Maiolo
Communications and EventsBig Brothers Big Sisters of North and West Niagara
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"As the threat of COVID-19 worsened, we were able to quickly migrate our major spring fundraiser, the Mutt March, to a completely virtual event including a dog walk, online auction and sponsorships using the Panorama digital fundraising platform.”
Jacksonville Humane Society
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“Because of our success with this online auction, we definitely see the value in Panorama and will continue to use this tool to bring additional revenue for our United Way.”
Brewton Couch
VP of Branding and MessagingUnited Way of Greater Knoxville