Shade: Jet

Bestseller

MakeWaves™ Mascara

4.6

Rated 4.6 out of 5 stars

1,130

• 0.29 fl oz / 8.5 mL

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Full-Size: Jet Drift MakeWaves Mascara Set Mini: Mini

Jet : Black

Product variants

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💕Long + Full Lashes
🏝Water-Resistent
✨Smudge-Free
🌸Vegan
🤓Contact Lens Safe
👀Sensitive Eyes Safe

Tell Me More

This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.

Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.

Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

How to Use

Pro Tip: Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Remove with gentle cleanser and water.

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Shade: Jet

Jet

MakeWaves™ Mascara

"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately." — BYRDIE

Volumizing

Lengthening

Flake-Free

Infinitely Buildable

Amped-Up Lashes

Before

After

No smudging or flaking

This mascara lengthens beautifully. My lashes are long and fluffy, so natural looking. It stays put, with no smudging or flaking but comes off easily with my face wash and water. I'm a believer! -Victoria D.

Before

After

Does not smudge or clump!

This is the best mascara I've ever used and the price point makes it even better. As someone with straight lashes, I have such a hard time finding something that doesn't weigh down my eyelashes and smudge. Haven't had raccoon eyes since using this. - Olivia C.

Before

After

Hands down the best mascara!

Can we take a minute to just appreciate the fact that this mascara does not run, smudge or move all day. I love how thick and voluminous it makes my lashes. I love the packaging, it’s so cute and the applicator gives the perfect curling effect. Seriously exceeded my expectation! Keep it up tower 28 team! - Yasmine A.

Before

After

Absolutely blew me away!

I have really sensitive eyes - to the point where I can't even wear drugstore mascara. I was skeptical to try this, but it absolutely blew me away! I love the wand and the separator. Game-changing product for me! I would recommend anyone to try this with eye makeup sensitivity!!

1 4

No smudging or flaking

Before

After

Does not smudge or clump!

Before

After

Hands down the best mascara!

Before

After

Absolutely blew me away!

Before

After

1 4

F.A.Q.

Is MakeWaves™ Mascara waterproof?

MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.

Is MakeWaves™ Mascara safe for contact lens wearers?

Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!

Does MakeWaves™ Mascara work for straight lashes?

Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.

Does MakeWaves™ Mascara have fibers?

MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.

Is MakeWaves™ Mascara vegan + cruelty-free?

Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

Tower 28 IRL

For All Lash Types

Erin

4.6

Rated 4.6 out of 5 stars

Based on 1,130 reviews

Total 5 star reviews: 873 Total 4 star reviews: 137 Total 3 star reviews: 61 Total 2 star reviews: 33 Total 1 star reviews: 26

89%would recommend this product

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1,130 reviews

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SR
Samantha r.
Verified Reviewer
I recommend this product
Lash Type Curly
What Did You Like About This Product? Color, Volumizes, Did Not Irritate Eyes, Lengthens, Water Resistant
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
2 days ago
Best mascara on the market!!!
This is by Dr the most superior mascara on the market, lifting , thickening, lengthening! No smudges or flakes, this is a must have
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SR
Samantha r.
I recommend this product
Lash Type Curly
What Did You Like About This Product? Volumizes, Did Not Irritate Eyes, Water Resistant, Lengthens, Color
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
2 days ago
Best mascara on the market!!!
This mascara is unparalleled. One swipe provides volume and length, zero flaking and no smudging. I have not been able to stop using it from the first application. This is a must must must!
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DR
Daniela R.
I recommend this product
Rated 5 out of 5 stars
2 months ago
Sensitive eyes? Try Makewaves ☺️
I’ve been using this mascara since it came out and I’ve tried many others in the path, but nothing compares to the T28 Makewaves mascara! I often suffer from irritation in my eyes with other brands, but not with T28, it’s clean ingredients allow me to use it all day everyday! It makes my lashes not only longer, but fuller. If you are looking for a gentle, high quality mascara T28 is the way to go! ✨✨✨✨
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J
Jessica
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
4 months ago
My fav mascara for a year now
I’m so happy I found tower 28’s Make Waves mascara … I spend a LOT of time in the sun/in the water & nothing is worse than when mascara gets in my eyes but for the most part this mascara stays put unless I really get it fully wet… I have naturally very long eyelashes so it’s nice that when I blink it doesn’t end up on my cheeks … all of my other favs have changed their formulas & the downgrades are too noticeable to ignore which I why I tried tower 28 this past year so I’m
Just hoping the quality continues ✨
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A
Alane
Verified Buyer
I do not recommend this product
Rated 2 out of 5 stars
6 months ago
I want to like it
I purchased the MakeWaves Mascara like a week or two ago. I’ve used it a couple of times and have found that it does flake and darken my eyes. Is everyone using an eyelash primer or something to prevent the flaking? I really want to like this mascara. The photo is roughly 4 to 6 hours of wear.
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