Posted:


Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to YouTube
With more than 1 billion subscribers and 2 billion video views per day, YouTube is one of the top destinations for watching, uploading, and discussing video. Now, your company can benefit from the tools and scale provided by YouTube integrated with your users’ Google Apps accounts.

Many companies are already using YouTube in interesting ways to promote communication, both within the organization and to external audiences. Here are some examples:
  • Build a public YouTube channel for your brand or product: You can maintain a public YouTube channel for your entire organization or for individual departments. For example, your marketing team can create a brand channel on YouTube to advertise your company to external customers. Take a look at HP's brand channel for a nice example of how a business can use YouTube to build a community around the exchange of product knowledge.

  • Build an archive of all your company’s videos in one place: From training videos to strategy updates, you can centralize both externally-facing and internally-facing video in one video archive. YouTube’s sharing options let you choose whether you want your videos to be accessible publicly on YouTube or privately to people who you individually invite to watch, giving you control over your content.

  • Build a channel to support your business processes: Customers and employees can stay up-to-date on new videos and channel activity by subscribing to the appropriate channels. Recent activity from those channels, such as new video content uploads, will then be delivered automatically to the subscriber’s homepage or to their email inbox, if they choose. For example, P&G maintains a hiring channel on YouTube targeting potential employees, so interested candidates can subscribe to the channel and ensure they don’t miss P&G’s latest hiring updates.


End users can also engage in conversations relating to the video content using the YouTube Moderator feature, which provides a forum for questions and answers directly in the video interface. This type of conversation can bring invaluable product or service feedback directly from customers to your organization.

YouTube provides a platform on which your organization can manage and archive video communications and control how those videos are shared both internally and externally. YouTube's features also allow for easy and intuitive uploading, viewing, collaboration, and conversation covering all of your organization’s video collateral. And now that YouTube is integrated with Google Apps, sharing content with colleagues and distribution lists is easy with contact list integration.

Learn more and get started
YouTube sign-in can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For the latest information on YouTube features and updates, check out the Official YouTube Channel and the YouTube Blog.

Share your story
Have you already started using YouTube at your organization, or plan to now that it’s available? Please share your story and your organization could be featured in the next Gone Google ad campaign!




Note: YouTube may not be available in all areas.

Posted:


Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to Google Alerts
No organization is an island. If you’re in business, it’s critical to be connected to what’s happening in your market and to hear what your customers are saying. If you’re in education, you need to stay on top of the latest announcements and innovations within your field. But given the immense amount of data being created every day on the Web, how can you possibly keep track of new information as it's published?

Now Google Apps customers can tackle this problem using Google Alerts with their Apps accounts. Google Alerts is a content monitoring service that notifies you when Google’s search engine encounters new content - such as web pages, newspaper articles, or blogs - that you’re interested in from all across the Web. Simply enter your search terms and Google Alerts will notify you via email whenever Google finds new results that match your terms. To avoid information overload, you can configure Google Alerts to send one email per day or per week, compressing the most important results into a brief message.


Once you’re up and running with Google Alerts, try setting up an alert on the name of your organization or industry. Use quotes if your search term is longer than one word (for example, “small business financing” or “solar power”) - you’ll get more accurate results. Then wait and see what turns up in your inbox. You might be surprised to find out who’s writing about you!

Learn more and get started
Google Alerts can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information or answers to specific questions about Alerts, visit our Help Center pages.

Share your story
Have you already started using Google Alerts at your organization, or plan to now that it’s available? Please share your story and your organization could be featured in the next Gone Google ad campaign!




Note: Google Alerts may not be available in all areas.

Posted:


Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to Google AdWords
Every business wants to connect with its customers and this is often one of the goals that a business spends the most time on. Now, your business can more easily use the power of Google AdWords to connect with your customers using your Google Apps account.

AdWords gives you the ability to reach more than 80% of Internet users* as they are actively searching for information about products and services on Google and Google’s advertising network. AdWords enables you to connect with your potential customers at the right time with the right message, by letting you select Google search keywords related to your product or services so that users searching for these keywords can see your advertisements.

Setting up an account takes only minutes and controlling costs is easy - you only pay when people click on your ad and land on your site, and you can set a daily budget to limit your total spend. AdWords also offers great flexibility, allowing you to change your budget on the fly. Plus, if your business serves certain geographies, you have the ability to target your ads only to people searching in a particular state, city, or region.



Now that AdWords works with Google Apps, collaborating with other people in your organization to manage campaigns in AdWords is simple as well. You can invite colleagues to access your AdWords account with their existing Google Apps accounts and grant them differing levels of access depending on how much or little control you’d like them to have. Whether your business has one person that handles all of the online marketing or a team that works collaboratively, AdWords can accommodate your needs.



Also, in addition to collaborating in AdWords itself, tight integration with Google Apps lets you export your reports to Google Docs in a single click. This lets you share your campaign data with colleagues and collaborate in real-time in the same way that you already collaborate on other documents and spreadsheets using Google Docs with your Apps account.



Be sure to check out some success stories from businesses of all sizes, including First Crush Restaurant, which was able to increase traffic to its website by 400%, or Happy Hound dog daycare and boarding facility, which gets over 90% of its business through AdWords.

Learn more and get started
Google AdWords can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information about AdWords you can visit our information page or you can find the latest news and tips at the AdWords Blog.

Share your story
Have you already started using Google AdWords at your organization, or plan to now that it’s available? Please share your story and your organization could be featured in the next Gone Google ad campaign!




Note: Google AdWords may not be available in all areas.
*Source: comScore Media Metrix (US, May 2009)

Posted:


Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to Google Finance
Financial market data is some of the most time-sensitive and important information that many businesses track minute by minute. Portfolios, stock charts, and up-to-the-second market news are all central to understanding investment options, making business decisions, and tracking suppliers, partners, and competitors. How is the market reacting to the press release you just issued? How financially stable is the vendor you’re considering? What are your competitors in the market announcing today? Fortunately, Google Finance is now available to our Google Apps customers, so you can answer all of these questions and more for free with your Google Apps account.

Google Finance puts all of the financial data and market news that matters to you at your fingertips throughout the day and enables you to share it easily with colleagues and clients. Integration with your Apps account allows you to create and save multiple portfolios and track performance over time as well as access your saved portfolios through your mobile device when you’re away from your computer.


Google Finance also makes it easy to keep track of important portfolio company events, such as quarterly earnings announcements, by allowing you to add these events directly to your linked Google Calendar with a single click.


Other Google Finance features allow you to create custom stock charts that include related companies’ performance and custom technicals and indicators of your choosing -- and share them with colleagues easily. And you can brainstorm investment opportunities using the Google Finance Stock Screener or Domestic Trends features.

Learn more and get started
Google Finance can be enabled by your domain administrator from the Google Apps control panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information about Google Finance, you can check out our Help Center pages, or you can follow the latest product news, tips, and features on the Google Finance Blog.

Share your story
Have you already started using Google Finance at your organization, or plan to now that it’s available? Please share your story, and your organization could be featured in the next Gone Google ad campaign!




Note: Google Finance may not be available in all areas.

Posted:


Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to Blogger
How do you let the world know what's important to your organization on a day-to-day basis? You may have a Web site, but when was the last time you added fresh content? You may have advertisements and media placements, but how interactive can you make those conversations? Many companies solve these problems by using blogs to connect in more meaningful ways, sharing up-to-date information and allowing follow-on conversations; and now Google Apps users have the perfect tool for delivering a corporate blog: Blogger.

Blogger is an easy-to-use yet extremely powerful content publishing platform that helps you broadcast stories, insights, and ideas to others in only a few clicks. Your organization can use Blogger to start conversations with customers or partners about upcoming events, product launches, or your company's vision for your industry.

A recent study showed that an estimated 34% of US companies already use one or more blogs to connect with their customers, and this figure has doubled in the past few years.* Google uses blogs, just like the Enterprise Blog where you’re reading now, to connect with our users and partners. In fact, Google has almost a hundred blogs running on the Blogger platform, covering topics as diverse as our renewable energy policies, product updates, developer challenges and code snippets, and information for advertisers and partners.

Blogger offers a powerful rich-editor that lets you create a great looking site with simple and intuitive tools that require no web design experience to use. And for those that want to achieve a deeper level of customization, Blogger provides great flexibility and full control over the blog content you create, letting you edit the HTML and add CSS and Javascript to create your own unique look and feel.

Just like Google Apps, Blogger runs in Google’s cloud so you never have to worry about provisioning new hardware or updating software. Blogger already serves content from millions of contributors to over 300 million readers, so the platform is ready to scale to meet your needs as readership grows with your organization.

Learn more and get started
Blogger can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information you can take a product tour or learn about Blogger’s top features. Finally, you can track the latest news and updates on Blogger’s own blog.

Share your story
Have you already started using Blogger at your organization, or plan to now that it’s available? Please share your story and your organization could be featured in the next Gone Google ad campaign!




Note: Blogger may not be available in all areas.
* Source: eMarketer, August 2010

Posted:


Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to Google Voice
Telephones make our lives easier every day, but we’ve all met with the limitations of what the existing technology can do for us. Maybe it’s missing an important call because you were away from your office. Maybe it’s juggling multiple voicemail inboxes or struggling to listen to voicemail in a crowded conference room or on a noisy train. Maybe its wishing you could set up a conference call right from your mobile phone and connect with colleagues instantly.

Now, Google Apps users can move beyond these limitation and use their telephones in new and more flexible ways by using Google Voice with their Google Apps accounts.

Google Voice is about giving you more control over your communications, regardless of which phone or carrier you use. Here’s a little bit about how it works:
  • A Google Voice number is tied to you (not to a single device) and can ring all of your phones. This means when someone calls your Google Voice number, you can choose to have it ring your work phone, home phone, mobile phone, or all of them at once, so you’ll never miss a call again.

  • Google Voice makes voicemail as easy as email by transcribing your voicemail messages and storing them all in one place, along with your SMS messages, for as long as you like. You’ve long had the ability to quickly scan email messages as they arrive, and Google Voice now brings this same flexibility to voicemail.

  • With Google Voice you can switch phones in the middle of a call, so you can continue a conversation that you started on your desk phone from your mobile when you need to get going.

  • You can also customize call settings based on who’s calling. Google Voice lets you choose which phones ring based on the caller, which voicemail greeting is played if you don’t answer, and allows you to block certain numbers or send them straight to voicemail. For example, with this functionality you could direct most calls to your desk phone, but also ring your mobile when an important customer calls, as well as serve different voicemail greetings to that customer than you do to your coworkers or suppliers.



Just like Google Apps, Google Voice runs in Google’s cloud so it can be accessed online, even when you are away from your phone.

Learn more and get started
Google Voice can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information, you can visit the Google Voice overview page to see video explanations of the key features or take a look at our Help Center for details instructions. You can also follow the latest product news and features on the Google Voice Blog.

Share your story
Have you already started using Google Voice at your organization, or plan to now that it’s available? Please share your story and your organization could be featured in the next Gone Google ad campaign!




Note: Google Voice is only available in the U.S.

Posted:


Editor’s note: Yesterday we launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to Google Reader
We all have favorite websites. The ones that we keep returning to day after day – or even several times a day – to check for new content. Whether you follow company press coverage on a set of news websites, track industry-related developments through trade journals, or follow what people are saying about your organization in the blogosphere, you can now do all of this in one place using Google Reader.

Now available with Google Apps accounts, Google Reader is a web-based content aggregator that allows you to pull updates from your favorite websites together in one place. By subscribing to a site's RSS or Atom feed in Reader, you’re automatically notified when that website posts new content. Instead of checking many sites repeatedly for updates, Google Reader brings your favorite web content to you!



Google Reader also makes it easy to share relevant articles with colleagues at your organization using Google Apps. Reader is integrated with your existing contacts list so address auto-complete works seamlessly. For example, if you see an article in your Reader feed about new tax incentives for your industry, you can easily share this with a coworker responsible for financial planning or with an entire distribution list you have created, right from the Google Reader.


For those of you always on the move, Google Reader also makes it easy and convenient to follow the stream of updates from your favorite websites on your mobile device, automatically synced through your Google Apps account.


Learn more and get started
Google Reader can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information about Google Reader you can take a look at our Help Center pages or follow the latest news and get tips and tricks from the Google Reader Blog.


Share your story
Have you already started using Google Reader at your organization, or plan to now that it’s available? Please share your story and your organization could be featured in the next Gone Google ad campaign!




Note: Google Reader may not be available in all areas.