Posted by Paresh Nagda, VP of Engineering and CTO, Navman Wireless

Editor's note: Today we hear from guest blogger Paresh Nagda to find out how Navman Wireless, a global leader in GPS-based fleet optimization, uses Google Maps to monitor more than 190,000 vehicles for over 16,000 customers across five continents. This post is part of our series on the Transport and Logistics Industry and the ways they’re relying on Google Maps for Business to get people, products and assets to their destinations faster.

Fleet tracking & Google Maps--available wherever business demands

Every day, all over the world, millions of drivers hit the road to deliver goods and services. For our 16,000 customers – in dozens of sectors as diverse as mining, construction, transport, street cleaning and more – fleet monitoring is critical to their business success. Owning, operating and maintaining a vehicle fleet is a big expense, so more organizations are turning to advanced tools to maximize those assets. At Navman Wireless, our fleet optimization platform allows companies like Rio Tinto Group, Lloyds Pharmacy, JC Restoration, and Riviera Utilities to manage workers and keep track of important assets.

Before Google Maps, we had a hybrid solution – Microsoft Bing Maps combined with an in-house map engine. It was a drain on cost and engineering resources, and we struggled to keep data current. For example, map data updates required hours of our engineering team’s time; now with Google Maps, all updates are made automatically.

Google Maps was an obvious choice for us because it’s a cost-effective, reliable solution that works across geographies. We have customers in 14 countries who rely on us 100% to manage huge multimillion-dollar fleets, projects and logistics systems. With Google Maps, our customers see a visual display of their fleets constantly updated in real-time. One cool thing our customers love about Google Maps is the ability to use reverse geocoding to translate GPS data points into human readable addresses, so they can see where drivers are at all times.We can also draw polygons on maps to highlight customer sites, so they can see which trucks are coming and going.

Our customers can’t stop raving about Google Street View and traffic information. Dispatchers use Google Maps to get real-time traffic information and preview streets to help their drivers be more efficient. For example, a dispatcher could tell a driver to take a different route to avoid traffic, or to take a side road to deliver a package, since Street View shows the freight door is located on a back alley.

Using Google Maps has lots of benefits, but perhaps the best one is it just works — and that means we can focus on our work. Previously, 12-15% of our customer service calls were related to problems with our maps. Once we switched to Google Maps these calls went to almost zero. Our customers love how easy Google Maps are to use, and so does my engineering team. Quite simply, Google Maps helps make the Navman platform more effective, interactive and engaging for our customers.

Posted by Athena Hutchins, Executive Director, NITTEC

Editor's note: Today’s guest blogger is Athena Hutchins, executive director of the Niagara International Transportation Technology Coalition (NITTEC), a group of agencies improving traffic mobility and safety in Western New York and Southern Ontario. Join Athena on a webinar to hear the NITTEC story from her directly on December, 12 at 11-12 PST. Register here.

There’s a lot of traffic activity at the border of Western New York State and Southern Ontario: every month, an average of one million vehicles cross the three bridges with border checkpoints between the U.S. and Canada. Our job at Niagara International Transportation Technology Coalition (NITTEC) is to help vacationers and commuters in the Niagara Falls area see any traffic and road issues that might stand in their way. That’s why we created our new map — built with Google Maps — which takes a complex mix of data from local, state and federal agencies and gives drivers a single view of their trip.
We’ve used Google Maps on the NITTEC website since 2007. This year we developed a multilayered map as part of our efforts to improve traffic movement in the cross-border region. The new map uses the Google Maps API to help us pull together a wealth of useful data, including construction projects, delays and border crossing times. This information is available piecemeal from other agencies, but a traveler would have a hard time patching together a true picture of traffic conditions at the border, especially since we’re dealing with data from two countries.

The map is on the homepage of our new NITTEC website, so visitors can quickly find out how long it will take to get to the border, how much time they’ll have to wait at checkpoints and which alternate routes might be less congested. For instance, when the Lewiston-Queenston Bridge has long wait times, a quick glance at the map can tell drivers if they’re better off heading for the Peace Bridge or the Rainbow Bridge. Travelers can use the map’s control panel to choose which overlays they see, such as satellite views, highways, and live camera images.

To develop the new map, we incorporated 10 data feeds from across our 30 coalition agencies. The map refreshes every 20 seconds, using this constantly updated information. A mobile version of the map allows drivers approaching the border to get up-to-date info while they’re en route.

People are already familiar with Google Maps, so seeing our map provides clear, customizable and up-to-date traffic information that can be viewed at a glance and that’s easy to digest. It also helps us send a message about the NITTEC brand – that we’re on a mission to help people in the area get where they’re going safely and more efficiently.

Posted by Mario Brandao, CTO of T Dispatch

Revised Editor's note: As of fall 2013, T Dispatch stopped using Google Maps for Business.

Editor's note: Today's guest blogger is Mario Brandao, CTO of T Dispatch, a fast growing global provider of fleet management software. This post is part of our series on the Transport and Logistics Industry and the ways they’re relying on Google Maps for Business to get people, products and assets to their destinations faster.

If you’re like me, wherever you are in the world, you often depend on the knowledge of taxi and minicab drivers to get you where you want to be. And the firms that manage, equip and train these drivers are on a constant quest to improve the way their cars get around the many cities they travel around in. We started our company back in 2010 with the aim of creating an affordable mapping and dispatch technology that could be used by all sizes of fleet companies to become more efficient and more profitable.

Our clients tell us that drivers can spend around 30% of their time with the car empty; this is ‘dead’ mileage, which is costly and bad for the environment. We use Google Maps and an intelligent autodispatch algorithm to send jobs to the nearest driver, to find jobs within their catchment area and even to allocate jobs on their route home at the end of a shift. Controllers can create and dispatch a booking within 15 seconds, and we’re able to reduce time spent ‘empty’ by up to 50%.
We’ve found our clients love all the different features, too. The Google Tracks API makes it easy to pinpoint exactly where their drivers are at any one time, allowing jobs to be allocated more efficiently by dispatchers. And as this location data can be saved for up to ten years, clients can also use the technology to recognize trends and patterns and create more efficient processes in due course. Google’s snap-to-road tool even helps call centre dispatch managers to find out which side of the road the driver is on, which is especially helpful in some cities with complicated one way systems.

In the future we plan to integrate live weather reports, traffic information and use historical data to predict where busy areas will be, allowing fleets to anticipate where to send the drivers.

From a driver’s point of view, not only does the software help calculate the fastest route with the least mileage, but with Google Directions, drivers are able to calculate directions between locations before setting off, which prevents them from getting lost. Most importantly, most people are familiar with Google Maps and find it easy to use - which is important in a job when you’re often dealing with stressful circumstances like traffic and road closures.
Google Maps provides us with a comprehensive feature set too, so we’re able to offer our customers features like Directions as part of the package, which is a huge selling point for us. Furthermore, if we used some of the competition’s offering, every customer would have to pay a licensing fee but with Google this is avoided.

Google Maps has played a crucial role in helping us grow and move into new markets seamlessly - we’ve won clients across six continents, in over 30 different countries. I’m now looking forward to taking our technology with us to our next area of expansion - South America.

Posted by Elena Kelareva, Product Manager, Google Maps for Business

Editor's note: For transport companies, getting things from point A to point B in the safest, smartest and most efficient way is a top priority. This week we're showcasing the Transport and Logistics Industry and the ways they’re relying on Google Maps for Business to get people, products and assets to their destinations faster.

GPS technology and digital mapping have had a huge impact on making transport and logistics companies more efficient. This week we’ll be demonstrating innovative ways transport and logistics companies can use maps for smarter fleet and asset management, routing, tracking and planning. To kick things off, we’re announcing a new snap-to-road feature of the Google Maps Tracks API that can help organizations gain access to valuable data about where they’ve been.

Launched last year, Google Maps Tracks API allows users to store, display and analyze GPS data on a map. For a shipping company with a fleet of delivery trucks, for instance, the Tracks API offers a way to record all the routes and places its vehicles have traveled to and from. Stored in the Google cloud and visualized on a Google Map, fleet managers can access their information reliably, securely and using a map interface they’re familiar with.

With snap-to-road, transport and logistics companies can have an even more accurate view of their GPS information. Based on GPS data points, it identifies the most likely road a truck has been traveling on and plots the route on a map. This allows an organization to easily decipher driver behaviors and routing trends.

The images above show the same GPS data from a delivery truck before and after applying snap-to-road. With snap-to-road, the delivery route is correctly shown on a Google map, indicating that the driver traveled down a major highway.

For a transport company, having more accurate ways to track and understand GPS data means they can plan and predict routing and logistics with greater precision. Contact our sales team for more information about the Tracks API and how Google Maps for Business solutions can help your business.

Posted by Benito Martinez, Senior Manager, Online Marketing at TIM

Editor's note: Today’s guest blogger is Benito Martínez, Senior Manager of Online Marketing at TIM Brasil. TIM is Brazil’s second largest telecom provider and has 1,800 stores and sales points located in different states around the country. See what other organizations that have gone Google have to say.


In August 2012, Brazil's National Telecommunications Agency (Anatel) demanded Brazil's national service providers to improve the quality of service and support for mobile phone customers. We responded by developing a three-year action plan funded with R$9,5 billion. In order to communicate the plan to customers and society, we designed a mapping service to reinforce the transparency and allow over to 70 million customers to keep track of our services.

We chose the Google Maps API and Google Maps Engine for this mapping project, because they would provide our workers and customers with a familiar service, a very easy and understandable user experience, and a manageable tool to monitor and update all the information regarding the coverage of our services. Using Google Maps, we can show the location of all the company’s antennas and WiFi Hotspots, so both TIM and our clients can locate our services. We can also display where there is 2G, 3G or 4G coverage. The map details the spots that are covered by the company, as well as those where there is no coverage, and informs transparently clients on the current and future activities like antennas installed recently and those that will be installed in the future.

Since deploying these tools three months ago, we’ve been impressed with the results. We’ve increased the number of visits to our web site from 500 visits per month to over 300,000 queries on the Google mapping tools, showing the increase in customers searching for the coverage range and services we are providing them in their respective areas. We update our data monthly, so we expect this number to grow as we add more and more information. This project also generated a tighter integration between the different areas of the company. For example, the marketing and network technical departments are now working together cooperatively to offer richer information about the service to ensure the constant flow of information for our customers.


We also developed a smartphone app which provides consumers fast access to all the services that are available online. This mobile app offers more customers the tools available from our “Open Doors” website on their smartphones and tablets. We are using Android OS as one of the main development platforms due to the widespread availability of Android smartphones in Brazil.

In the future, we plan to expand the Google Maps usage in our CRM initiatives in order to communicate in a more personalized way with our customer base by offering segmented maps. Overall, we’ve seen very positive benefits from adopting Google Maps Engine and the Google Maps API.

Posted by Bryan Friehauf, product line leader-software solutions for GE’s Digital Energy business

Editor's note: They power our homes and supply clean water - utility companies fulfill our most basic needs. This week we're showcasing the Utilities Industry and the ways they’re relying on Google Maps for Business to improve operations and keep the lights on. Today’s guest blogger is Bryan Friehauf from GE.

Electric companies are responsible for providing safe, reliable energy to thousands of households. At GE’s Digital Energy business, we know our utility customers have a big job to do and are constantly looking for efficient ways they can meet growing energy demands.

To help our clients improve mission-critical operations, we’ve developed a suite of applications for the utility industry. GE’s Smallworld™ technology brings users smarter ways to plan and design networks, manage jobs in the field and visualize assets using Google Maps. With access to Google’s mapping tools, we’re giving our customers location-based technology that is fully customized for their operations and easy for their employees to use.

By integrating the Google Maps API, GE’s Smallworld-powered Distribution and Outage Management Systems can display location-based information on a Google Map. With a GE device in-hand, a utility worker can see infrastructure that’s down in real-time and quickly respond to the situation. This gives our utility customers a portable solution for gaining information on-the-go.
In addition to having instant, mobile insights, our Smallworld applications give users access to data visualization on a map that is familiar and accurate. Teams in the field can use features like Google Street View, helping them more efficiently locate assets that are hard to uncover, such as transmission lines, or a repair job.

From planning electric, gas and water distribution systems to designing telecommunications networks, having the right tools to visualize and manage complex infrastructure is critical for today’s utility industry. But with Google Maps integrated as part of our applications, we’re making it a little easier.

Posted by Pat Doyle, Manager IT, FedEx

Editor's note: Today we announced the availability of the Google Maps Engine API, letting organizations build their own applications on Google’s cloud infrastructure. Hear from guest blogger, Pat Doyle, to find out how FedEx helps its customers locate their nearly 50,000 retail touchpoints on FedEx.com, using Maps Engine.

Delivering packages to almost any location in the world is just another day on the job at FedEx. On average, we ship more than nine million packages daily and guarantee they’ll arrive on-time, at the right place and unharmed. However, our commitment to a superior customer experience extends far beyond delivering packages. To make it even easier for people to find the information they need online, we launched a new store locator site using Google Maps.

Using Google Maps, and more specifically Google Maps Engine, allowed us to completely re-imagine FedEx.com. We turned to Maps Engine because it gave us a powerful platform to build and share our own FedEx maps. By integrating features that so many people use everyday, like Google Street View and driving directions, FedEx.com visitors can easily find the nearest FedEx.

In addition to providing a much easier way to locate us, Google Maps Engine gives us another big advantage: global accuracy and consistency. Central to the cloud-based offering, we can rely on Google’s core infrastructure to host our always-changing and growing database of store information. By hosting attributes, such as street addresses, opening hours, holiday schedules and local pick-up times on Maps Engine, we can update details for nearly 50,000 retail touchpoints in real-time and share this information to FedEx.com visitors within minutes. This helped us replace a patchwork of region-bound store locators with a single, global site.

Posted by Jen Kovnats, Product Manager, Google Maps for Business

Maps tell stories about the world around us. With a single map, an organization can locate underground pipelines, decide on the best place to build their next store, or inform customers about cell phone coverage areas. Today we're announcing the Google Maps Engine API, allowing developers to bring the power of Maps Engine into their own applications.

Maps Engine lets organizations use Google’s fast and reliable cloud infrastructure to layer their data on top of a Google Map and share their custom-made Google Maps with employees, customers or the public-at-large. At the push of a button an organization can share their maps internally or publish them on the web, making it easy to access their data from anywhere.

The API provides direct access to Maps Engine for reading and editing spatial data hosted in the cloud. With the API, organizations can develop on any platform - web, Android, iOS and server-to-server - and build applications like store locators, crowdsourced maps or crisis-response maps. For example, FedEx.com uses the API to query its more than 50,000 retail locations and IRIS creates applications for utilities to track underground pipelines.

Google Maps Engine is changing the way enterprises create and use maps - replacing complex GIS technologies with accurate and comprehensive Google Maps-based tools. Contact sales if you are interested in Google Maps Engine or learn more about today’s newly launched API.

Posted by Jeff McConathy, VP Engineering at Trulia

Editor's note: Our guest blogger is Jeff McConathy, Vice President of Engineering, Consumer Services, at Trulia, a San Francisco-based company that gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. See what other organizations that have gone Google have to say.

There is an old saying in real estate: it’s all about location, location, location. With this in mind, it’s natural that maps are key to the success of any real estate business. They’re the first real guidepost that homebuyers look at when searching for a new home. At Trulia, we want our maps to do more. Maps are the canvas that let us tell the story of every property on our site – not just where it is, but what the neighborhood is like, how safe it is, the quality of the schools, how long it takes to commute to work and more. By using the Google Maps API for Business, we’re able to connect bits of data with home listings to give the 31.4 million people who visit Trulia each month a complete picture of a potential new home before they ever step inside it.

Google Maps API is core to Trulia’s user experience. It’s the common interface that lets homebuyers search for and browse through properties, explore neighborhoods, and jumpstart their home buying process. We’ve been working with Google since 2005, after we gave both Google Maps and Microsoft Virtual Earth a trial run. Google Maps proved to be the easiest to customize and had the best functionality. Since then, our partnership has grown seamlessly – Google constantly adds new features to the API and we update our maps weekly.

Google Maps let us visualize data in a context that’s important to homebuyers. Instead of a list of crime statistics, we can create a color-coded heat map where our users can look around the city or town they’re exploring and compare neighborhoods, or even streets that are close to each other. We can present home buyers, sellers, and renters data about schools, public transit, nightlife, environmental and natural disaster risks, property valuations, and sales trends.


Google Maps also lets Trulia run efficiently on all mobile platforms. In addition to our mobile site, we have 14 different apps for homebuyers, agents, renters, mortgage representatives and more, with over 11 million mobile users each month. The Google Maps API ensures that we have full functionality across all of our apps, no matter the platform.

Trulia’s business is built on providing insights to consumers who are looking for the right place to live and then connecting them to a real estate professional. Google Maps adds color and life to that process by giving us a platform to tell a story about a particular neighborhood or property. It gives users clarity and simplicity in what can be an extremely complicated and confusing process, and that’s the absolute most valuable thing we can offer our users.

Posted by Tom Touchet, CEO, City 24/7

(Cross-posted on the Google Geo Developers Blog)

Editor's note: Our guest blogger this week is from City 24/7, a non-traditional media company with a mission of providing “what you need to know, when and where it helps you most.” See how the company uses Google Places APIs as a way to give the public access to vital local information.

Imagine you are visiting New York City for the very first time. The lights, sounds and endless city blocks are all pretty amazing – yet a little confusing. That’s where City 24/7 comes in.

To give you an easy (and free) way of learning about your surroundings, we’re installing 250 Smart Screens in retrofitted telephone booths across NYC. City 24/7 Smart Screens are large, interactive touch screens that give you a range of information about local businesses and points of interest. And in the case of an emergency you can also access vital safety information, such as safety tips from the police department or updates from the mayor’s office.

We turned to the Google Places API to help us provide you with accurate, reliable information about events and places in any given neighborhood. The Places API includes location info from Google Maps, content from Google+ Local, Zagat-recommended establishments and (as of last week), Place Summaries - which include curated reviews and ratings.


Cities should be easy to live in and fun to visit. And with access to Google+ Local data, everyone can feel like a local, knowing all the best places to eat, shop, play and hang out. With the help of the Google Places API, we look forward to bringing our Smart Screens to bus shelters, train platforms, and major pedestrian streets in cities all around the world, as well as to launch our mobile application.