What's the message displayed by Gmail when there's no message in your inbox? If you answered "No new mail! Want to read updates from your favorite sites? Try Google Reader", you are right. It was Google's subtle way to promote Google Reader.


Before Google Reader was released, Gmail's "inbox zero" message used to be: "No new mail! There's always Google News if you're looking for something to read."

Now that Google focuses on developing Google+, a modern version of Google Reader, Gmail's new message is: "No new mail! See what people are talking about on Google+." The links sends Gmail users to the "what's hot" section of Google+ which "highlights selected content thought to be exemplary, interesting, and appropriate: showing you serendipitous and diverse information".


From Google News to Google Reader and now Google+, Gmail illustrates three different ways to read news. Google News ranks and clusters articles from the web, Google Reader allows you to read news from your favorite sites, while Google+ lets you read the articles shared by the people you follow. From news that are important to everyone to news that are important to the people you trust.

I've noticed an increasing number of ads that no longer send people to the company's sites. Instead, the ads only include a link to the official Facebook page. Sites suddenly look outdated, no longer include the latest information and people stop visiting them.


There are still people that visit those outdated sites and many are coming from search engines like Google. Despite Google's efforts to have a comprehensive index, there's a growing subset of the Web it can't properly index and that's Facebook. Sure, Google indexes a lot of Facebook pages, but that's like trying to find your keys in a dark room. Google needs Facebook's map to index all the pages and find the connections between pages and between users, but Facebook is not willing to license this valuable data to the most important competitor. Google tried to make the web social and failed, so now the only option to stay relevant is to build an alternative to Facebook's walled garden and that's Google+.

+1s are the new links, authors have profiles, companies have social pages and this new universe will try to coexist with the old Web in Google's search results. Google tried to focus on the users and find ways to make the social Web more open, but now it has to focus on itself and do everything it can to stay alive and maybe even save the Web. "Google's mission is to organize the world's information and make it universally accessible and useful," but that's impossible if it can't access, understand and rank that information.

Back in 1996, Larry Page and Sergey Brin used links to determine the importance of a Web page. Now links and pages are no longer that important and the old rule of trying to send people to other sites as quickly as possible is difficult to apply. Showing personalized results requires understanding users better, encouraging them to share more content and create connections. In many ways, Google+ is the anti-Google and that's why it's difficult to understand some of the new features.

Google's search results are personalized even if you don't log in to a Google account. Google uses your location and your previous searches to customize the results. When you log in to your account, Google has more information: your search/browsing history, your social connections, the pages you've bookmarked or +1'd. Everyone is different and Google has the opportunity to use information about you to disambiguate queries, to show more results from the sites you trust and pages you're already visited.

Google+ can change Google results more than any other Google service because social data is an important signal for personalizing results, Google owns the end-to-end experience and it's in Google's best interest to show that Google+ helps sites get better rankings. After all, the reason why many sites added Google+ buttons is that Google+ data is used by Google's search algorithms.

The latest initiative that integrates Google+ with Google Search is called "Search, plus Your World." It's an upgrade of the social search feature that integrates the rich content from Google+.

Google Search now has access to non-public posts and photos from Google+ and you'll be able to search all the posts and photos shared with you or from your circles. "You can find relevant Google+ posts from friends talking about an amazing trip they just took, whether they've shared privately with you or publicly. You'll find links shared by your friends, such as activities, restaurants and other things they enjoyed on their trip," mentions Google. Personal results have a special icon next to the snippet, Google shows the number of personal results at the top of the page and you can also restrict the results to these pages.


Google Instant suggestions now include the people from your Google+ circles. "Now, typing just the first few letters of your friend's name brings up a personalized profile prediction in autocomplete. Selecting a predicted profile takes you to a results page for your friend, which includes information from their Google+ profile and relevant web results that may be related to them." Google shows similar suggestions for "prominent people from Google+, such as high-quality authors."


Another change is that Google includes a special box with Google+ pages related to your query. "Starting today, if you search for a topic like [music] or [baseball], you might see prominent people who frequently discuss this topic on Google+ appearing on the right-hand side of the results page. You can connect with them on Google+, strike up meaningful conversations and discover entire communities in a way that simply wasn't possible before," informs Google. I think it's a mistake to show Google+ pages that are vaguely related to a general query like [music]. The box looks more like a thinly disguised ad than a genuinely useful feature (an ad both for Google+ and the celebrity pages).


To balance the increasing number of social features, Google also added two new buttons at the top of the search results pages that help you toggle between the personalized results and the non-personalized results. This works for an entire session and you can also remove personal results from the preferences page.


Right now, "Search, plus Your World" is gradually rolled out over the next few days, but it only be available when you use Google.com in English and you sign in.

While Google+ data can certainly improve search results, I feel like there's too much information that's not really useful and too much Google+ bias. When Google developed the OneBoxes for maps and stocks, it linked to its own services, but also to competing services. Today Google no longer tries to be fair. Showing the number of people that added the author of a news articles to their circles is not more useful than showing the PageRank of the page or the number of Twitter followers. Showing the latest Google+ posts below the homepage of a business is not more useful than showing the latest Twitter posts. Google profiles are not necessarily better than Facebook profiles and the number of +1's is not more useful than the number of likes. To make Google+ more powerful, to attract more celebrities and businesses, Google might end up making Google results less useful. It's a tricky balancing act to use Google search's popularity to increase Google+ adoption, while also improving Google results using Google+ data and there are many mistakes to be made along the way.

Google+ is rolling out a feature called Find My Face, which helps other people tag you in their photos. Find My Face uses the face recognition data from Picasa Web Albums to make suggestions. The feature is disabled by the default and you can enable it from the settings page. Google says that it will share this data with the people you know, which probably means the people from your circles.

"Around the holidays, many of us get together with friends and family, and if you're like me, you take lots of photos! Tagging those photos can be a lot of work. So today we're launching Find My Face, an easier way to tag photos of yourself and your friends. By turning on Find My Face, Google+ can prompt people you know to tag your face when it appears in photos. Of course, you have control over which tags you accept or reject, and you can turn the feature on or off in Google+ settings. Find My Face will be rolling out over the next few days," informs Google.


Unlike Facebook, Google won't enable this feature by default. "We recognize that Google has to be extra careful when it comes to these [privacy] issues. Face recognition we will bring out once we have acceptable privacy models in place," said a Google employee back in March. VentureBeat concludes that "by making a simple opt-in procedure, Google will let the 'privacy-schmivacy' set enjoy the benefits of the new tech while sidestepping any accusations of dirty dealing from those who take privacy a bit more seriously".

{ Thanks, Venkat. }

Schemer is an invite-only Google service for sharing and discovering things to do. "A scheme is any activity that can be done in the world, whether it's ordering a favorite dish at a restaurant or snorkeling in the Caribbean with sharks," explains Google.

Much like 43 Things, Schemer lets you define goals and mark the things you've already accomplished. You can inspire other people, find people who have the same goals and join the conversation. To make it easier to find a scheme, you can add tags and locations. Google also partnered with Bravo, Food Network, Rolling Stone, IGN and Entertainment Weekly, so you can get ideas from experts, not just from your friends.


"Whether it's exploring a new city, checking out a friend's movie recommendation, or just finding new activities for your weekends, Schemer lets you discover new things to do, share schemes with friends, and make the most of your day," mentions Schemer's team. The service is integrated with Google+ and you need to join Google+ to be able to use it. "Schemer uses your profile picture and name from your Google+ account to identify you as a schemer user. This means that when you post a scheme, write a comment, post a reply, or indicate either you want to do or have done a scheme, your profile picture and name will be attached to those activities."

Schemer is actually a Google+ app and it's likely that you'll be able to use it inside Google+ in the future. Google also promises to launch a mobile app for Schemer so you can find schemes related to your location.

Now that Google+ no longer requires invitation, Schemer could make Google+ more popular. There's a great viral video, an interesting design and a site that doesn't look like a regular Google service. A scheme is "a secret or devious plan" (American Heritage Dictionary) and a schemer is a person who is involved in making these secret plans, so Google uses a mustache logo, a mesmerizing animated homepage, the Hitchcock font and catchy messages like "You're looking diabolical!" or "Invite your partners in crime".



{ Thanks, Venkat. }

Gmail's contact manger started to include information from Google Profiles. You can also find your Google+ circles in the sidebar, below the list of groups.


By default, the data obtained from Google Profiles is displayed below the information you've entered, but you can combine them: go to a contact page, click the "More" dropdown and select "[Show external data] inline".

It's interesting to notice that the Google Profiles data is automatically added when you enter an email address associated with a profile. To remove this information, just delete the corresponding email address.

The latest features are also available at google.com/contacts, which has recently switched to the new Google Contacts interface, but you can find them in the old Gmail interface, as well.

{ Thanks, Scott, Filipe, Venkat, Yavuz, Shimmy, Zachary and Matt. }

When you mouse over a Google image search result, you'll see a +1 button that lets you recommend the image to the people that follow in Google+.


At some point, Google removed the social features from the image search engine and now only relies on the +1 button to provide social recommendations. The nice thing is that Google annotates image results with the relevant people that +1'd the images.


The social layer is no longer a separate section, but it's less comprehensive: the previous version included "pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr". The "results from your social circle" were probably less relevant since Google generated the social circles from your Gmail contacts, Google Talk buddies, the people you follow in Google Buzz and Twitter. It's likely that the social circles were just an approximation of the circles you can create in Google+ and Google will phase out this feature.

You've probably noticed that Google annotates search results with social data, especially from Google+ and Google +1. You'll sometimes see that a page was mentioned in a Blogger post or a Twitter message by one of your Google+ friends. For other results, Google lists the Google+ friends that +1'd the pages.


If a page has a lot of +1's, Google occasionally shows the number of +1's bellow the snippet. To make the annotation more relevant, Google now shows the number of +1's from your location. For example, "763 people in New York, NY, USA +1'd" Google's Webmaster Tools page.


I'm not sure that it's useful to know the number of +1's for the top results of a navigational query, but this could be useful when you're trying to find a popular restaurant or an Android game.

{ Thanks, Nick. }

A lot of people expect a redesigned Google Reader and the good news is that they won't be disappointed: a new interface will be available next week. Google Reader is not dead, but the new interface couldn't be released faster because the sharing feature had to be integrated with Google+.

My favorite feature of Google Buzz was that it automatically imported all the shared items from Google Reader and allowed your followers to discuss them. Now that Google Buzz will be discontinued, this feature will be available in Google+. Unfortunately, Google Reader will no longer have a standalone sharing feature, a separate list of followers and people you follow, a feed and a page for shared items. This is great if you are a Google+ user, since it simplifies sharing and makes Google Reader more consistent. If you don't want to use Google+, you'll still be able to share posts by email or using the "send to" feature, but these workarounds aren't very useful for sharing a large number of posts.


The takeaway is that Google+ is not a distinct social service you can easily ignore, it's a service that will be used for sharing photo albums, documents, videos, for posting blog comments and it will be very difficult to use Google without joining Google+ since, at some point, Google+ will be... Google itself.

"Many of Reader's social features will soon be available via Google+, so in a week's time we'll be retiring things like friending, following and shared link blogs inside of Reader. We think the end result is better than what's available today, and you can sign up for Google+ right now to start prepping Reader-specific circles. We recognize, however, that some of you may feel like the product is no longer for you," mentions Google's Alan Green. That's the reason why you'll be able to export your shared items, your starred and liked items, your list of friends from Reader's settings page.

Google Reader's sharing feature has always been difficult to use and the integration with Google+ will finally give Reader the opportunity to shine and show why it's still a useful service. I'm sure that a lot of users will complain that they can't use the old sharing feature, just like many YouTube users complained when Google migrated YouTube to Google Accounts. There's a lot of value in having separate services with their own accounts, sharing features and friends lists, but switching to unified accounts, unified profiles, consistent sharing features makes Google's services more useful because they work together, they combine their strengths and become easier to use.

This is really weird. The "photos" link from Google's navigation bar no longer sends you to Picasa Web Albums if you're logged in. Google decided to send users to the Photos section from Google+ which shows photos from your circles, photos from your Android phone, photos you've been tagged in and your list of Picasa Web albums.





You can still go to Picasa Web Albums, but you have to bookmark the old URL or manually type it in the address bar. Google+ Photos lacks many of the features from Picasa Web Albums: Picnik integration, batch editing, entering an album description, ordering prints, creating album maps, moving photos to a different album and more. The interface is more user friendly, but it's not yet a full-fledged photo sharing app.

{ Thanks, Herin. }

Three months after the launch, Google+ no longer requires invitation and it's available to anyone who has a Google account. "For the past 12 weeks we've been in field trial, and during that time we've listened and learned a great deal. We're nowhere near done, but with the improvements we've made so far we're ready to move from field trial to beta," informs Google.

The service has improved a lot, more quickly than any other Google product ever released. After announcing the public data APIs, Google added support for Hangouts in the Android app and added the option to broadcast a Hangout, but only for a small number of users. "We're starting with a limited number of broadcasters, but any member of the Google+ community can tune in. In fact: we'll be hosting our very first On Air hangout with will.i.am on Wednesday night, September 21. For more information visit will.i.am's profile on Google+."


Hangout has many other features you can preview by clicking "Try Hangouts with extras": screensharing, sketchpad, Google Docs integration and named hangouts "for when you want to join or create a public hangout about a certain topic".


The search box is now more useful because you can use it to find posts from your friends and from other Google+ users. Google also lets you restrict your results to people and save your search.


Google doesn't disclose the number of Google+ users, but a Comscore report from August estimated that "in just one month, Google+ has captured 25 million visitors". It's likely that Google+ has a lot more users today and the number will grow, now that the service no longer requires invitation. Google+ is the first social service launched by Google that's actually successful.

That was quick. After a few days of testing, the improvements to the Google +1 button are publicly available.

When you mouse over the button, Google shows a list of friends that +1'd the page. The same list is now displayed next to the button if you change the code and select inline annotations. This is the new default option when you generate the code, but not everyone will like it because it takes a lot of space. Google probably chose this option because you're more likely to +1 a page if some of your friends already did that.


The Google +1 button also lets you share a page to Google+. After clicking "+1", Google shows a box where you could enter your comments and choose one or more circles. Google shows a title, a thumbnail and a short snippet from the page. By default, they're automatically generated, but developers can explicitly annotate the page using the schema.org microdata or the Open Graph protocol, which is also used by Facebook. At the least, you should add a tag for the image that best represents the page.

Now you no longer have to wait until your favorite site adds a Google +1 button. If you use Chrome, you can install an extension that lets you +1 any Web page. The extension is developed by Google and it acts just like a +1 button: it shows the number of +1's and it becomes blue if you've already +1'd a page.


An obvious privacy trade-off is that the extension sends the list of the pages you visit to Google's servers, but this information is not associated with your account. "Google doesn’t keep a persistent record of your browsing history as part of the process of showing you a +1 button or otherwise use the fact that you personally have visited a page with the +1 button. Google may keep some information about your visit, usually for about two weeks, to maintain and debug its systems," explains Google.

{ Thanks, Kristian. }

One year ago, Google acquired Slide, a company that developed third-party apps for Facebook and other social networks. At that time, Google mentioned that the goal was to "make Google services socially aware". Slide continued to operate as an independent start-up inside Google and developed photo sharing apps like Photovine and Pool Party. Slide's CEO, Max Levchin, became VP of engineering at Google.

New York Times reports that Max Levchin will leave Google and most of the Slide apps will be discontinued. A Slide blog post confirms that "in the coming months, a number of Slide's products and applications will be retired. This includes Slide's products such as Slideshow and SuperPoke! Pets, as well as more recent products such as Photovine, Video Inbox and Pool Party." Slide's team says that "many of these products are no longer as active or haven't caught on as we originally hoped".


A Google spokesperson informed the New York Times that most of the Slide team will continue to work at Google and many engineers will join YouTube. If Slide was a talent acquisition, then why Slide's team didn't work on Google+ and why popular games like SuperPoke weren't ported to Google+?

AllThingsD offers some answers: "Although Slide as an independent start-up had not matched its lofty expectations and valuations — at as much as $500 million in a 2008 funding round — its acquisition brought Google some key assets: Social Web expertise at a time when it was dearly needed, and Levchin, who famously founded PayPal. But that was last August. Since then, Google has entrusted its social efforts to two of its existing executives, Vic Gundotra and Bradley Horowitz, who led the team that created Google+. Levchin was left on the fringes with Slide as an autonomous subsidiary, reporting to Google co-founder Sergey Brin."

6 weeks after the Google+ launch, the project received a major upgrade and added social games. "Games in Google+ are there when you want them and gone when you don't. When you're ready to play, the Games page is waiting — click the games button at the top of your stream. You can see the latest game updates from your circles, browse the invites you've received and check out games that people you know have played recently. The Games page is also where your game accomplishments will appear."


The nice thing is that game updates don't clutter your main stream, but this also means that the stream will no longer be comprehensive and it will be difficult for a game to become popular in a short amount of time.

For now, there's a small number of games from companies like Zynga, Rovio (Angry Birds), PopCap Games and it's interesting to see that the games APIs aren't publicly available. "We chose to start with a small number of partners so that we could experiment, get the kinks out of our APIs, and get real end-user feedback before opening up to the world. (...) Because we want to provide both a great user experience and a great developer experience, we're focusing on quality before quantity. We will continue to add new partners and new features in small steps, starting with today's release of the games APIs to a small number of developers," explains Google.

Games aren't available to all Google+ users because the feature is slowly rolled out. When you see a new tab at the top of the page, next to the search box, you should be able to play games.



Google+ games are social. When you play a game, you can share updates with your circles, buy virtual goods, send gifts, invite your friends. "Additionally, a game may involve multiple players in a single match (such as a poker table). In these situations, the other players in the room can see and interact with each other during gameplay. Some games allow you to partner up with (or work against) another player, such as a neighbor, ally, or an enemy/rival. These games use your circles to suggest people to interact with. You could show up as a suggestion to another player to become an ally or to challenge," mentions Google.

Forbes reports that Google charges a 5% fee to developers for virtual goods transactions. "With this much lower fee to attract developers, Google is going after Facebook, which takes a 30% cut from developers for using its required Facebook Credits virtual currency system."

As reported last month, the code for Google +1 buttons could be improved so that the buttons load faster and stop blocking other resources. Google updated the code and recommends publishers to generate a new code.

"We're introducing a new asynchronous snippet, allowing you to make the +1 experience even faster. The async snippet allows your web page to continue loading while your browser downloads the +1 JavaScript. By loading these elements in parallel, we're ensuring the HTTP request to get the +1 button JavaScript doesn't lead to an increase in your page load time," explains Google.


Google also optimized the existing code so that the button renders up to 3 times faster. Even if you don't update the code, you'll still benefit from these changes.

The code generator is easy to use and I've noticed that a lot of sites added a +1 button next to Facebook's "Like" button. It's unfortunate that Google didn't optimize the code when it was released.

Google News added a feature that could encourage users to read more: collectible badges. "The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends," informs Google.


Google created more than 500 badges, so it's very likely that you'll collect at least one of them if you visit Google News frequently. Badges reward people that constantly read articles on a certain topic, so you're more likely to receive a badge if you read 3-4 articles a day about Google than if you read 10 articles about Google every 3-4 days.

While this feature could encourage users to visit Google News more often, the main purpose is to find people that know a lot of things about certain topics. "Your badges are private by default, but if you want, you can share your badges with your friends. Tell them about your news interests, display your expertise, start a conversation or just plain brag about how well-read you are," suggests Google.

Instead of manually adding your favorite topics to your profile, you could add Google News badges. It's one way to show your expertise and it could be useful if Google plans to integrate Aardvark with Google+ and launch a social Q&A service.

Badges also help you find your favorite Google News topics and add customized sections to the homepage. Google News now uses sliders to let you fine tune your personalized hompepage.





If you don't like badges, there's an option in the Google News settings page that lets you disable this feature.

{ Thanks, Jason. }

Even though it's not obvious, after you enable Google+ in your Google account, Picasa Web turns into a completely new app with a different set of rules. Some of these rules make Google's photo sharing service unusable for many existing users and it's important to know them in advance.

Picasa Web's face recognition feature helped you organize your photos. The integration between Picasa Web and Google Contacts made it easy to associate your photos with some of your contacts. By the default, the name tags from your public albums were hidden, but you could also hide the name tags from unlisted albums. When you join Google+, all of this changes. Adding a name tag to a photo is no longer a private action: your contact will get a notification that you tagged him. He will get access to your photo and to the entire album that includes the photo.

"You'll receive an email letting you know you've been tagged in a photo. By default, name tags by people in your circles are automatically approved. You can view or remove tags at any time on the photos homepage in Google+ as well as the Photos tab on your Google profile," informs Google. Name tags change their visibility too: if you have access to an album, you can see all the name tags from that album. You're not the only one who can add tags to your photos: anyone in your extended network at Google+ (friends and friends of friends) can add tags.

While these changes could improve Google's face recognition software and allow Google to add new social features, transforming Picasa Web's private tagging into Facebook's photo tagging is a radical shift. Sharing an entire album with someone just because you've added a tag is something that might baffle a lot of Picasa Web users who don't realize that Picasa Web is now Google+ Photos.

The good news is that the existing name tags remain unchanged and your contacts won't be able to see your albums just because you've tagged them at some point. But that's true only for the name tags added before joining Google+.


The new version of Picasa Web for Google+ has another drawback: you can't comment on a photo of a Google+ user if you don't have a Google+ account. Even if the photo is included in a public album, it's still not possible to write a comment without joining Google+. The explanation is that "comments on photos are shared across Picasa Web Albums and Google+".

I suspect that joining Google+ will be required if you want to use Picasa Web Albums. As Alexander Kunz noticed, this is similar to an update that required users to link Picasa Web with Google Profiles to be able to add comments or share photos. "I think it's pretty safe to say that qualifies as blackmailing. In the end, the users won: after a storm of protest in the Picasa help forums, the requirement was taken away," says Alexander. It's clear that it was just a temporary victory.


Now when you share an album with your contacts, they're allowed to reshare it with other people, so you can no longer tightly control the visibility of an album without constantly monitoring the access list. Google Docs has a similar rule, but you can change the sharing settings so that "only the owner can change the permissions." Google has an explanation: "to encourage the natural flow of conversation, once you sign up for Google+, all albums can be reshared by people that have access to the album - those people on the album's 'Shared with' list in Picasa Web Albums."

It's worth pointing out that the new Picasa Web adds some benefits (unlimited free storage for photos up to 2048 x 2048 pixels, easier photo sharing) and that you can migrate your photos to a different Google Account, but it's sad to see that Picasa Web is now a Google+ app which no longer works well standalone and that users can no longer use advanced features without sharing their photos.

Picasa Web Albums offers more free storage if you are a Google+ user. According to Picasa Web's help center, "photos up to 2048 x 2048 pixels and videos up to 15 minutes won't count towards your free storage". If you upload photos from Google+, they're automatically resized to 2048 pixels on their longest edge, so they don't use the 1 GB of free storage that's available in Picasa Web Albums.


Most people can't use Google+ because it's invitation-only, so the current rules still apply to them: only the photos up to 800 x 800 won't count towards their free storage quota.

Like Google Buzz, Google+ uses Picasa Web Albums to store photos. You can upload photos from the Google+ interface and even automatically upload the photos taken with your Android phone. Google+ lets you add captions and name tags to your photos, rotate them and apply different filters using the built-in image editor. Now your friends can tag your photos and you'll receive a notification when someone tags you in a photo. The downside is that "tagging a person in one of your photos in Picasa Web Albums or Google+ will share the album with the person tagged".

{ Thanks, Калоян. }

A page from the Google+ help center explains the purpose of the new Google navigation bar:

The Google+ bar, which appears at the top of Google products, is your connection to Google+. You can share what's on your mind, view your Google+ notifications, access your profile, or jump to a variety of other Google products. For instance, to get to Google+, all you have to do is click +[your first name].

When you're signed in and look at the Google+ bar, you'll see your full name or email address displayed with a photo or avatar next to it. This helps you identify which account you're currently signed in to. You can sign in to multiple accounts at once and switch between them using the Google+ bar.

One of the most interesting feature of the bar is notifications:

When you receive a notification, the notification area in the Google+ bar will turn red and show the number of new notifications. If you click the notification area in the Google+ bar, you’ll see a summary of your recent notifications. When you click a notification, a preview of the event that generated the notification will appear in the drop-down menu. You can take action on each notification right from the notifications menu, like commenting on a post or adding someone to a circle.

The navigation bar has been morphed into the Google+ bar and it should be more useful. Maybe at some point the bar will include notifications for Gmail, Calendar, Google Docs and other Google services.