The Big 2024 Swimsuit Guide
We cover things we’re into and think you might be, too. If you purchase through an external link here, goop may earn a commission.
Photo courtesy of Bond-Eye
Swimming laps at the local pool. Spending all day at the beach. Stretching out on a sun-warmed rock after wading in the impossibly blue water just below. Whatever your summer plans may be, a new swimsuit is likely in order. Ahead, we’ve organized our top picks into six personality-driven categories for ease of browsing. Happy shopping.
BRIGHT
The vibe: Venice Beach babe.
The look: High-cut styles in fun, bold colors.
Best for: People who aren’t afraid of standing out, have a soft spot for the ’80s, and won’t stop talking about how they’re a Warm Summer.
NAUTICAL
The vibe: Carolyn Bessette Kennedy on a summer weekend, boat tote in hand.
The look: Classic, tasteful silhouettes in shades of red, white, and blue. Bonus points for adding stripes to the equation.
Best for: New Yorkers who regularly cut out early on Fridays to hop on a Jitney.
RESORT-READY
The vibe: Cool and cosmopolitan.
The look: Sleek designs finished with double-take-worthy details, like resin rings and lacquered-bamboo buckles.
Best for: Globe-trotters with a penchant for really nice pools (next on the list: Amanruya).
JOHANNA ORTIZ TOP, goop, $250; JOHANNA ORTIZ BOTTOMS, goop, $280
NEUTRAL
The vibe: Thoughtfully restrained.
The look: Streamlined maillots in soothing shades like creamy white, sandy beige…maaaybe peach, if you’re feeling adventurous.
Best for: Anyone who shelves their books spine in.
Photo courtesy of Hunza G
MINIMALIST
The vibe: Zoë Kravitz vacationing in Cap d’Antibes.
The look: Square-neck suits and strap-happy bikinis (the skimpier, the better).
Best for: People who preordered The Row’s jelly sandals.
Photo courtesy of Anemos
ACTIVE
The vibe: Hot lifeguard.
The look: Functional, performance-minded silhouettes with straps that stay put.
Best for: Athletic types—surfers, snorkelers, beach volleyball players…you know who you are.
Photo courtesy of Hunza G
