At goop, helping people discover their favorite sex toys is a (fun) job we take very seriously. The result of that passion is an adult toy shop with a best-in-class assortment of sexual wellness products designed for both beauty and function.

We've stocked the ones we love most, so you can choose the best sex toys to suit your pleasure. Also included: the best lubes, prostate stimulators, BDSM toys, and more to guarantee your world is rocked, every time.

Vibrators
We’re particularly proud of our vibrators we carry—and we designed a few ourselves. Our vibrator shop features a variety of quiet and effective toys, with options for clitoral stimulation, internal stimulation, or both. If you're not sure which is best for you, read our Best Vibrators Guide.

Since the inception of the goop sexual wellness shop, we’ve been champions of female-founded brands: They lead the industry in creating the most innovative toys for all bodies, regardless of gender.

Sex Toys for Men
Those with a penis and prostate may have specific interest in cock rings, vibrating butt plugs, and other products designed with men in mind.

Lubes, Massage Oils, & Sex Serums
Sex toys without lube and massages without oil are two things we can not abide by. From toy-safe, water-based serums to oil-based options, we have something for every situation that could use a little more slip.