Vasso Kyrkou

Vasso Kyrkou

Director General of Communications, Marketing and Stakeholder Relations at Enterprise Greece

Greece
5 χιλ. Οπαδούς 500+ συνδέσεις

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Α communications professional with a proven record of success during a 20-year career, developing and managing multi-level communications, marketing and public relations campaigns. With a solid background in Corporate Communications, including communications strategy and planning, corporate digital and social strategy, cross-platform content management, brand PR, community outreach, writing and editing. Proficient in managing time-critical and highly confidential projects. Proven ability to quickly grasp target audiences needs and implement successful strategic plans. Trusted by senior leadership in handling highly confidential information, sensitive news and projects.

Συνεισφορές

Δραστηριότητα

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Εμπειρία

  • Enterprise Greece SA Γραφικός

    Director General of Communications, Marketing and Stakeholder Relations

    Enterprise Greece SA

    -Δώρο 4 χρόνια 3 μήνες

    Athens, Attiki, Greece

    Created, implemented and oversaw all communications programs, both internal and external, Reinforced brand awareness through strategic social media channels, targeted events, and monitoring/management of email campaigns and external messaging, Developed and maintained a public relations strategy to target public, private and stakeholders, both international and national, Prepared and executed media outreach and advocacy plans, Identified opportunities to support organizational initiatives and…

    Created, implemented and oversaw all communications programs, both internal and external, Reinforced brand awareness through strategic social media channels, targeted events, and monitoring/management of email campaigns and external messaging, Developed and maintained a public relations strategy to target public, private and stakeholders, both international and national, Prepared and executed media outreach and advocacy plans, Identified opportunities to support organizational initiatives and developed communications materials and programs to promote and publicize these activities, Oversaw and managed budget for multiple campaigns.

    LATEST PROFESSIONAL ACHIEVEMENTS (2019-21)
    • Enhanced Enterprise Greece’s corporate communication through social media own channels
    • Enhanced corporate awareness through international and national media: 7,752 press references of an estimated advertising value of 3,770,000€ originating from 68 Interviews /Articles, 50 Press releases and 53 Speeches
    • Designed and implemented Enterprise Greece’s website & newsletter in Chinese and Arabic
    • Published 36 newsletters in English, 18 in Chinese 以前的通讯and 2 in Arabic)
    • Co-organized 142 international and national events i.e. 7th EU-Africa Business Forum, Greek – Saudi Business Meeting, Thessaloniki Connectivity Forum etc.) and 15 corporate events
    • Implemented the “COVID-19 ALERT Information portal” for Greek Exporters (over 11,000 visits)
    • Created promotional materials i.e. video and digital Flip books
    • Collaborated with International Media (such as Bloomberg, Newsweek, Xinhua News Agency, Die Welt, El Mundo, etc) and national media
    • Cooperated with OECD, WAIPA, SERN, EBN, INSME etc.
    • Re-elected to the Board of Directors of Trade Promotion Europe (former ETPOA)
    • Designed & implemented the rebranding strategy of Trade Promotion Europe (former ETPOA)
    • Elected as Vice-Chairman of the ΑΝΙΜΑ Euro-Mediterranean Network (a network to promote economic cooperation in the Med).

  • Board Member

    Trade Promotion Europe (former European Trade Promotion Organisations'​ Association - ETPOA)

    -Δώρο 3 χρόνια 11 μήνες

    Brussels Area, Belgium

  • ANIMA Investment Network Γραφικός

    Vice President

    ANIMA Investment Network

    -Δώρο 7 χρόνια 6 μήνες

    Marseille Area, France

  • Director Communication, International & Institutional Affairs - Chairman and CEO Office Head

    Enterprise Greece

    - 3 χρόνια 4 μήνες

    Athens

  • Director International & Institutional Affairs

    Enterprise Greece SA (former Invest in Greece)

    - 3 χρόνια 2 μήνες

    109, Vas. Sophias Avenue, 115 21 Athens, Greece

  • Invest in Greece Agency

    Invest in Greece Agency

    17 χρόνια

  • PA to Managing Director

    Worthington Oil Corporation (Polembros Group of Companies)

    - 2 χρόνια

  • Administrative Coordinator

    Coventry University (member of Xynis Educational Group)

    - 1 έτος

  • Public Relations Specialist

    Expert Systems International

    - 2 χρόνια

Εκπαίδευση

Έργα

  • 2022 our work in numbers

    -

  • Inspiring Stories Made in Greece - video series

    -

    Our new video series focuses on the investment potential of strategic economic sectors in Greece through the first-hand experiences of 10 leading stakeholders in the Hellenic market. From renewable energy and pharma to tech and innovation through to real estate and data centers – among many others – you can now gain an insider’s perspective into some of Greece’s most promising opportunities.

  • Astypalea - A smart and sustainable island video

    -

  • 2021 our work in numbers

    -

  • 2020 our work in numbers

    -

    apologismos20-EN.pdf

  • 2019 our work in numbers

    -

  • 2023 Our work in numbers

    -

    Jan - Dec 2023

Γλώσσες

  • English

    Επαγγελματική επάρκεια εργασίας

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