HYPEBEAST

There exists a subset of athleisure fanatics, where technical advancement enthusiasts intersect with those who possess a sheer love of running. And their common denominator is norda. With a fresh restock and new colorways coming to HBX, we caught up with the brand’s co-founder, Nick Martire, to discuss norda’s journey, athletic business philosophies, and the "Porsche" that’s made for your feet. Check out an excerpt from the interview at https://lnkd.in/gUAA-tGH

With Hypefest Hangzhou taking place last weekend, we’re taking a look at some of the key highlights. From Offset, presented by Live Base, and Masiwei to Tyson Yoshi, Digi Ghetto, Tinashe and more, check out below to see what went down: https://lnkd.in/gTxBqJEN

For Rocky Xu, breakfast is a focal point to a healthy, creative lifestyle in Los Angeles.⁠ ⁠ Rocky Xu has dipped his hands in fashion and music since the mid-2000s, having worked with powerhouse brands like Nike and Converse, Beats By Dre, Awake NY, the local-favorite Family Style Food Festival and more. His latest venture – Rocky’s Matcha – is ushering in a new wave of health and awareness of the age-old Japanese tea leaf powder. His brand of matcha and matcha drink has been hitting the streets of major cities since 2022, working with boutiques and cafes across the United States and even in the U.K.⁠ ⁠ To foster your pleasant mornings, Rocky has shared with us his favorite locations across Los Angeles for breakfast and coffee/tea/matcha, with some staple spots highly familiar and a few under-the-radar joints as well. The list is sure to cater to health-focused individuals, while also not ostracizing those looking for mornings with downright delicious starts too.⁠ ⁠ Check out the list at https://lnkd.in/gYrNVjEc

The 2024 Paris Olympics are officially underway, and with LVMH as the Games’ premium partner, there’s fashion in every corner. From Pharrell Williams carrying the Olympic torch in his new adidas collab to athletes donning bespoke uniforms by global designers, this year's games are the ultimate cultural moment for fashion to take its largest stake yet in the globe’s most influential sporting event. Discover more on https://lnkd.in/gMVyUdBs

For our Hypemaps' latest contributor guide, we’re ecstatic to feature one of our favorite world-class restauranteurs: Chef Nobu Matsuhisa.⁠ ⁠ Chef Nobu’s brand has grown tremendously since the opening of his first restaurant in 1987 – attracting celebrities and food fanatics alike, some of which have been recurring customers for decades. Chef Nobu has become an undeniable sushi and hospitality master, ultimately crafting a well-trusted brand due to its signature food and uncompromising service. ⁠ ⁠ Because of this, it can be said that many would trust Chef Nobu with culinary recommendations across the world. But given his split time between Tokyo and Los Angeles, these are special places he knows like the back of his hand. To offer a closer glimpse into some of his favorite eats, Chef Nobu has shared where to stop for excellent food when in Tokyo, Japan: https://lnkd.in/g9q2v_ZA ⁠

Stéphane Ashpool has been around the block a few times: he founded Pigalle in 2008 and has also worked with Nike, Missoni, VanMoof and more in cultivating the label’s sports-leaning persona. But even with the extent of his layered experience, Ashpool received his biggest task yet - to design the French national team’s uniforms for the 2024 Paris Olympic Games. Even though maneuvering into uniform design was uncharted territory for the designer, the process was not as drastically different from Ashpool’s design day job as you might imagine. Read the full feature at https://lnkd.in/gBJhrh2x

On July 6, we held our first-ever Hypedrive car event with local premium car culture brand Brekkie Car Club and Stanton food market-turned-venue Rodeo 39 for CARS & COFFEE+, a play off of automotive enthusiasts’ OEM+ styling. The turnout for CARS & COFFEE+ spoke for itself – with limited parking of 300 spots, the venue quickly filled over capacity. ⁠In total, an estimated 500+ cars made their way to the event, with over 1,000 spectators and guests walking the grounds.⁠ ⁠ Check out a selection of our event photos below and find out more at https://lnkd.in/gnwyahx6

During Paris Fashion Week, Hyperoom returned for the Spring/Summer 2025 season. Together with Summer Games, Hyperoom debuted its showroom in Paris at the Helinox headquarters, bringing together Thug Club, Remagine and WHO DECIDES WAR. Hosted between June 22 to 25, the appointment-only showroom showcased each brand’s most recent collection. Take a closer look at the brands that were at Hyperoom’s SS25 Paris Fashion Week showroom: https://lnkd.in/gSV7WDsT

Birdies and bogeys, toasts and smiles, the Hypegolf Invitational was a hit with the golf community in Los Angeles once again. Swipe for a closer look and read the full recap at https://lnkd.in/g-cT-VzU Presented by Johnnie Walker.

We are front and center at Fashion Week Spring/Summer 2025, capturing the latest menswear trends and styles from the runways of Milan, Paris, and more. From Rick Owens’s 200-strong "White Satin Army of Love” and KENZO’s Parisian safari to UNDERCOVER’s soft Rock 'n' Roll concert on the runway, Fendi Men’s exclusive country club, and more. Check out our full coverage at https://lnkd.in/gSv3reRE