About
Penny Chow's career spanning two decades has been defined by the guiding principle, "Be a dreamer, and be a doer." Operating under a strict 'no-nonsense' policy, Penny not only sets ambitious goals but also propels her team towards achieving greatness.
In her tenure with the renowned 4As, Penny achieved remarkable milestones - earning global and local trophies for Coca-Cola at McCann, including Cannes award; As the Business Partner at Ogilvy, she played a pivotal role in driving substantial revenue growth. However Penny always aimed to revolutionize the industry by establishing an agency free from legacy issues such as talent mismatches and costly redundant procedures.
In 2017, Penny took on the challenge of launching a new agency, MBCS (also known as SOCIETY), under Mediabrands HK. Within the first year, she built a team from scratch and secured major accounts, including Nike, Coca-Cola, and BMW. The company swiftly dominated local award shows, earning titles such as "The Best Newcomer" and "Integrated Agency of the Year" in HK. Penny's visionary leadership garnered industry recognition, with her winning the "Business Leader of the Year" at the Women Leading Change APAC Award 2019.
In 2021, Penny expanded MBCS's reach to Taiwan, forming a cross-border hub with the HK office. This strategic move enabled the agency to provide services to clients like Coca-Cola, LEGO, and Nike, emphasizing the value of an agency partner that transcends geographical boundaries to optimize creativity and productivity. Penny's outstanding performance in her inaugural year in Taiwan led to her promotion as Managing Director of IPG Mediabrands Taiwan in 2022. In this role, she is responsible for overseeing the entire Taiwan office, including creative, strategy, media, and digital services.
The successful synergy between HK & TW resulted in achievements greater than the sum of their individual successes. In 2021, her HK team secured "The Agency of the Year" at the Kam Fan Award, while the TW team was proudly shortlisted as TW Creative Agency of the Year in Campaign AOY 2023. Penny herself was named "Women to Watch" by Campaign Greater China in 2024, and was crowded "Game Changer of the Year" at Women Leading Change APAC award in 2024. These accolades serve as a testament to Penny's leadership and the unwavering dedication of the entire team.
Activity
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I’m deeply honored to have been invited by Festival of Media to be a jury for the M&M Global Awards. It’s been an enriching journey, filled with…
I’m deeply honored to have been invited by Festival of Media to be a jury for the M&M Global Awards. It’s been an enriching journey, filled with…
Shared by Penny Chow
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The first session - APAC based - of final judging for the 34th edition of the M&M Global Awards has been completed. Thank you to Penny Chow, Prashant…
The first session - APAC based - of final judging for the 34th edition of the M&M Global Awards has been completed. Thank you to Penny Chow, Prashant…
Liked by Penny Chow
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Thank you APAC Effie Awards for me to have such a wonderful learning experience from the cases, fellow jury members, and of course APAC Effie…
Thank you APAC Effie Awards for me to have such a wonderful learning experience from the cases, fellow jury members, and of course APAC Effie…
Liked by Penny Chow
Experience
Education
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JLPT N1 passed
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Honour Project Award
Licenses & Certifications
Honors & Awards
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Game Changer of the Year - Women Leading Change Award APAC 2024
Campaign Asia
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“Women to Watch” in Greater China - Campaign Greater China
Campaign Greater China
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Taiwan Creative Agency of the Year Top 5
Campaign AOY Greater China 2023
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Independent Agency of the Year
Kam Fan Award, Hong Kong
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HK Digital Agency of the Year, GOLD - Campaign AOY Greater China 2019
Campaign Asia
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Best of Show Agency - Marketing Events Award 2019
Marketing Magazine
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Business Leader of the Year - Women Leading Change Awards APAC 2019
Campaign Asia
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Integrated Agency of the Year, GOLD - Marketing Magazine AOTY HK 2019
Marketing Magazine
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Best Newcomer Agency, GOLD - Marketing Magazine AOTY HK 2018
Marketing Magazine
Languages
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English
Full professional proficiency
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Japanese
Professional working proficiency
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Mandarin
Full professional proficiency
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Cantonese
Native or bilingual proficiency
More activity by Penny
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日本発オリジナルシリーズの「地面師たち」が5週連続でNetflix 週間グローバルTOP10入り (非英語/シリーズ) を果たし、日本におけるNetflix…
日本発オリジナルシリーズの「地面師たち」が5週連続でNetflix 週間グローバルTOP10入り (非英語/シリーズ) を果たし、日本におけるNetflix…
Liked by Penny Chow
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We're bringing crypto to 3 Billion fans 🤝
We're bringing crypto to 3 Billion fans 🤝
Liked by Penny Chow
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Feliz de ser parte de IPG y representar a MBCS, mi agencia por 3 años. 😍
Feliz de ser parte de IPG y representar a MBCS, mi agencia por 3 años. 😍
Liked by Penny Chow
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