Laszlo Fazekas

So you have a great ad, it raised the TG's attention, you used a relevant CTA and they clicked it. Super! What now? Another important thing is to understand that it is not enough to have someone clicking on your ad. You must have a great and relevant (copy and visual as well) landing site and a great value proposition on it. You have to reach your business goal and it is never just reaching a CT (click through). For example, in B2B it can be filling out a form, downloading content, registering for a webinar, etc. For example in B2C buying a product or joining a Loyalty Program, etc. So use ads as tools for reaching your goal and don't let go of your Customers/Clients after they click your ad. The story continues on your website ;)

Create a content map! The creation of such a plan is extremely useful in the long run. If you have one, update it time after time and use it dynamically to support your marketing, communication, and business goals. Remember to be honest during the planning! If you lie to yourself or use false insights the plan will be useless!

Besides social media listening, it would be useful for you and your brand to create a content map. You can use the insights that you gained from social listening. The creation of such a plan is extremely useful in the long run. If you have one, update it time after time and use it dynamically to support your marketing, communication, and business goals.

Besides automation tools, it would be useful for you and your brand to create a content map. The creation of such a plan is extremely useful in the long run. If you have one, update it time after time and use it dynamically to support your marketing, communication, and business goals.

Many people underestimate the importance of LinkedIn, especially when you are a graphic designer or in a field not typically strongly related to business. However, in my opinion, and based on my experience, recruiters appreciate it when a candidate has a strong presence on LinkedIn. The most crucial aspect is the "recommendations" section—both the received and given ones. So, be mindful, and let's start building up your profile, focusing on the recommendations part. HINT: Begin by giving recommendations to your current and previous colleagues. After that, it will be much easier to ask for one ;)

Your social media profiles are not just your digital resumes! They are a digital map of YOU. So be mindful of what you are posting (pictures, videos, and stuff) and how you are posting. Recruiters will definitely check your Linkedin, Facebook, etc. profiles. They are constantly trying to figure out the candidate's personality and looking for talents that would fit the company culture (not just your professional knowledge and background).