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Discover the transformative power of GenAI, Data Analytics, Social Intelligence, and Physician Influencer Marketing that is shaping the future of pharma marketing. Join us, as we pave the pathway to a novel pharma marketing landscape, bringing to you conversations that meet at the intersection of technology and marketing. Hosted by Saumya Prakash, Co-Founder Multiplier AI Solutions, this podcast is spearheading the dialogues on disruptions in pharma marketing. Know more about us at: https:// ...
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upGrad Enterprise aims to build the world’s largest GenAI learning initiative to enable high-growth companies to embrace technology’s transformative business impact. Hosted by Srikanth Iyengar, CEO, upGrad Enterprise, the GenAIrous Podcast, will curate an exciting roster of global experts and guests, who are at the cutting-edge of Generative AI, and its varied applications in the world of business.
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GenAI on GenAI

Boston Consulting Group BCG

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A Conversation with "GENE" on BCG's AI Learnings. This audio program from Boston Consulting Group explores the transformative impact of GenAI on business—and our featured expert would know! The program stars a GenAI chatbot named GENE in conversation with BCG editor in chief Paul Michelman. GENE's memory banks are stocked with research and insights on GenAI from some of BCG’s top thinkers. GenAI on GenAI will help leaders understand the state of AI in business today; how it stands to reshape ...
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In this episode, Sanjeev Gupta talks about transforming the world of support engineering using Gen AI. An industry that is ripe for disruption, he unpacks the market potential, key challenges, and Kahuna Labs' unique approach to solving a problem that has stumped may. But perhaps most fascinating of all, Sanjeev spotlights the necessary shift from …
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In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI…
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In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from di…
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In this episode, Amit Padalkar and Deepak Sharma dive deep into the debate between industry-agnostic and domain-specific Gen AI use cases, explore whether companies should invest in developing their own large language models (LLMs), and reveal how small businesses are making bolder moves compared to large enterprises. They also highlight the rise o…
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Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driv…
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In this episode, Vivek Ganotra (Co-founder, Sentisum) takes listeners on journey through emerging innovations from the Bay Area to India and parts of Europe, highlighting the unique contributions each region brings to the AI landscape. He also touches on how Gen AI is reshaping industries worldwide before shifting to the critical topic of data mana…
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Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences. In this episode, Dr. Kavita delves into how …
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This episode of the GenAIrous Podcast offers a contrarian perspective on all things AI and Gen AI. Amit Choudhary, consulting and tech industry expert, provides fascinating insights about how Gen AI will simplify coding, bringing engineering skills to the limelight; a yin and yang approach to build or buy decisions for AI solutions, and a cricket a…
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Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr…
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In this episode, Hexaware's President and Global Head of Gen AI Consulting, Arun "Rak" Ramchandran talks all things generative AI: from usage in one's personal life, to deep technology, enterprise use cases and the age spectrum; specifically how different people adopt technology. He provides a succinct, insightful framework called the 4A approach t…
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In this episode of the GenAIrous Podcast, CP Gurnani (Co-Founder, AIonOS) talks to Srikanth Iyengar (CEO, upGrad Enterprise) about how generative AI is driving demonstrable value that's reflecting in the stock prices of companies, but also on the impact across different parts of the value chain. He offers invaluable advice for boards and enterprise…
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Is AI the game-changer the pharmaceutical industry has been waiting for? Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand." Gain a new perspective as Gauri categorizes the industry into three …
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In this episode, Jaspreet Bindra (Founder - Tech Whisperer Ltd) takes listeners on an eye-opening journey; beginning with his nuanced perspective that while we've had decades of AI, we've only begun to notice it 18-20 months ago. He also explores generative AI's potential in white collar work; specifically contact centers and IT services. Jaspreet …
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In this episode, Nitin Seth (Co-founder and CEO, INCEDO) discusses the critical role of data in digital transformation, the importance of contextualizing AI models, and the widespread implications of AI on jobs and enterprise productivity. Nitin also highlights the ethical considerations companies must address, including data privacy and bias, and …
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Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the tran…
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This episode of the GenAIrous Podcast is a thought-provoking conversation that promises to reshape your understanding of GenAI's role in the legal field. Join Kit Burden, a distinguished member of the Global Leadership Team at DLA Piper, as he shares his expert insights into the challenges the legal sector faces in adapting to the rapidly evolving …
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On this episode of The GenAIrous Podcast, we explore the transformative world of generative AI in marketing. Join digital marketing expert, Asavari Moon as she takes us through the evolution of marketing—from the broadcast era to precision, and now, to the exciting realm of predictive marketing. Discover how AI is revolutionizing hyper-personalized…
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In our very first episode, sales veteran Vikram Ekambaram spills the beans on how generative AI is rewriting the rules of sales engagements for enterprises. But first, we align on some definitions—what is the core difference between AI & Gen AI? Discover how automation is empowering sales reps to focus on relationships rather than grunt work. Tread…
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At upGrad Enterprise, we’re building the world’s largest Gen AI learning initiative, empowering high-growth companies to leverage GenAI in their journey to peak performance. Hosted by Srikanth Iyengar, CEO, upGrad Enterprise, the GenAIrous Podcast, explores how visionaries at the cutting edge of technology are using Gen AI to reshape the business l…
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What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project o…
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How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind …
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How does GenAI promise to shake up industries, companies, functions, and even individual roles? Read more insights from BCG at https://on.bcg.com/3t7h1A8 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyBoston Consulting Group által
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While companies pursue the opportunities promised by GenAI, what are ethical pitfalls and missteps they must avoid? And what’s the best way to do so? Read more AI insights from BCG at https://on.bcg.com/3t7h1A8 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy…
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Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip y…
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Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key as…
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Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours! Meet your host: Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software w…
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