PT. Sari Coffee Indonesia (Starbucks Indonesia)

Starbucks Indonesia won three awards from MIX MarComm magazine for its outstanding performance in the "Indonesia BRAND COMMUNICATION EXCELLENCE 2024" program, which was a competition for creative communication between companies that own brands and/or agencies that support brand communication. The award ceremony took place at the LSPR Institute of Communication & Business in Jakarta on August 9, 2024, in the Prof. Dr. Djayusman Auditorium & Performance Hall. This recognition involves stakeholders in brand management, namely the brand itself as the object of communication creativity, agencies that assist in the concept and execution of brand communication, and brand guardians or people behind the brand's success. There are three steps in the evaluation procedure for this award: The material that the participants supplied is used as the basis for the first round of judgment. Second, face-to-face judging with participants to deepen the assessment is carried out via the Zoom platform which was held on Thursday, June 13, 2024. Third, finalization of the winners by the MIX MarComm Team. In parallel, at the same time data crawling was carried out to assess the results of the Digital Brand Activation carried out by each participant. The assessment was carried out using Ripple10 Digital Listening Tools and Social Media Monitoring by Ivosights' partner. The results of this assessment were then indexed to rank each achievement. The following are the awards received by Starbucks Indonesia: 1. Indonesia Brand Communication Excellence 2024. Category: Digital Brand Campaign (Based on Judges Review) for the Starbucks Earth Month: A Team Effort program. 2. Indonesia Brand Communication Excellence 2024. Category: Digital Campaign (Based on Engagement Rate) for the Starbucks Earth Month: A Team Effort program. 3. Indonesia Brand Communication Excellence 2024. Category: Integrated Brand Campaign for the Starbucks Earth Month: A Team Effort program.

Celebrating Indonesia's Independence Day this year, Starbucks wants to invite all its customers to reminisce and remember some of the rich cultural heritage of the country that may have begun to fade over time. Childhood memories of playing congklak with friends or enjoying unti cakes made by grandma in the hometown give a sense of happiness and warmth within. For that reason, through this momentum, Starbucks wants to bring back the joy and pride of being Indonesian through the cultural heritage that we have under the theme "Satu Nusa Berbahagia" for its latest campaign. The series of Iced Creamy Unti Latte and Merah Putih Cream Frappuccino®, also Pandan Unti Soft Bun, Merah Putih Croissant and Pandan Basque Cheesecake are not just food and beverages, but also a tribute to Indonesia's culinary richness. Meanwhile, the merchandise and Starbucks Card designs depict illustrations of traditional Indonesian games that are an integral part of the nation's cultural heritage that has been passed down from generation to generation, such as egrang or stilts, congklak and the Wak Wak Gung game. "As a brand that focuses on people as one of its pillars, Starbucks wants to invite everyone to remember happy times through traditional game designs on merchandise, as well as food and beverages inspired by Indonesian flavors," said Astrid Tanggara, Marketing Director, PT Sari Coffee Indonesia at the launching event on August 13th, 2024 at Starbucks Reserve Senayan City, Jakarta. All merchandise collections and food and beverages can be obtained at all Starbucks stores in the country starting from August 12, 2024. Happy Indonesian Independence Day!

From April 15th to May 12th this year, we're throwing #ATeamEffort activity to celebrate Earth Month together with our customers. And on 28-30 June 2024, we're taking five of our Starbucks Rewards members, along with their loved ones, to experience a Coffee Trip in the Island of God, Bali. In this trip, we let them to immerse in the coffee journey from seed to cup - including meet the real coffee farmers in Kintamani and plant a coffee seed, to enjoying the coffee at the beautiful Starbucks Reserve Dewata. In Kitamani, we also have a symbolic ceremony of the coffee seeds donation to the coffee farmers in Bali. To celebrate Earth Month this year, we’re transitioning from a focus on individuals using reusables to a celebration of the little things each and every one of us do together, and we’re doing so with team spirit. We’re turning overwhelming goals into real possibilities by coming together as a team and highlighting the work we all do, no matter how small, and how they add up to make a big difference. Hand in hand, we’re looking towards the future with excitement and hope. Thanks to everyone who joined our movement in Earth Month Campaign 💚 Let's keep contribute positively to the environment in every steps with team spirit🌱🌱🌱

In its 8th edition this year, the Starbucks Asia Pacific Regional Barista Championships displayed 27 high-skilled baristas across 14 markets who compete to be crowned the top barista in the region. Each competitor is judged on their ability to demonstrate their coffee craft through the creation of signature beverages and storytelling over coffee. Going beyond the thrill of the competition, competitors also show how they spark the joy of human connection with every cup of Starbucks coffee, including the creation of stunning latte art that elevates the coffee experience. And this year, Starbucks Indonesia excels to becoming the only market who's able to take all the candidates to the final and win the competition in both category! Congratulations to the 2024 Starbucks Regional Barista Champions: 1st place: Nobuki, Starbucks Japan Market 2nd place: George, Starbucks Indonesia Market 3rd place: Kenny, Starbucks Brunei Market And also to the 2024 Latte Art Champions: 1st place: Renauldy, Starbucks Indonesia Market 2nd place: Qi Wei, Starbucks Singapore Market 3rd place: Tang, Starbucks Thailand Market #2024RBC #PartnerCoffeeStories #StarbucksCoffeeCommunity

Our dearest customer, Thank you for your support ❤️ Your Barista

Ensuring the availability of quality coffee in the future is a challenging task. Preparations need to start as early as possible, starting from planting quality coffee, monitoring coffee productivity, to ensuring that the regeneration of coffee farmers continues. To support quality coffee productivity, the Starbucks Farmer Support Center (FSC) is exist to help local farmers manage and improve the quality of the coffee they grow. "There are 10 FSCs in the world, one of which is on the island of Sumatra, because we feel we should be here to help local farmers increase their coffee productivity." This was conveyed by the Director of Trade and Traffic, Starbucks Coffee Trading Company, Elliot Bentzen during the Starbucks Origins Media Experience at the Starbucks Farmer Support Center, North Sumatra, Saturday (20/4/2024) to journalist from Kompas.com. #PeoplePlanetCoffee #SustainableCoffee Read more: https://lnkd.in/gp6vcHu3

Guaranteeing the availability of quality coffee in the future does not only come from planting superior seeds and adapting to climate change, but must also ensure the regeneration of coffee farmers. Journalist from national media, Kompas.com, talks with Director of Trade and Traffic, Starbucks Coffee Trading Company, Elliot Bentzen, there are various factors that are the reason why it is difficult to regenerate coffee farmers at this time. One of them is the process of growing coffee in the fields which takes quite a long time. Starting from picking coffee, selecting the best coffee beans, bringing bags of coffee from the fields, to several other processes that must be carried out before the coffee is suitable for sale. #PeoplePlanetCoffee #SustainableCoffee Read more: https://lnkd.in/gkMPQRaB

The Starbucks Foundation and Starbucks licensee partner PT Sari Coffee Indonesia announced a joint donation of IDR 5 billion (approximately US$314,000) to World Central Kitchen to enable the nonprofit to provide over 100,000 meals to people in Gaza at Starbucks Reserve Land's End PIK, Jakarta on May 17th, 2024. Celebrating its 22nd anniversary in Indonesia, the donation further underscores the company’s commitment to the community. This donation builds on the US $3 million contribution made by The Starbucks Foundation and Alshaya Starbucks to World Central Kitchen earlier this year. “In response to the situation in Gaza, we are extending our support to the World Central Kitchen, which is at the forefront of responding to the hunger crisis and providing vital food aid to people in need. Our philanthropic support together with The Starbucks Foundation exemplifies our enduring mission to strengthen humanity, one that has formed the cornerstone of our journey over the past 22 years in Indonesia,” said Anthony Mc Evoy, leader of PT Sari Coffee Indonesia. He also added, “Our Indonesian partners (employees) furthermore are committed to making a collective donation in the month of May. Lastly, we will continue to support this initiative by giving a percentage of sales of our handcrafted beverages and whole bean sourced from Sumatra. Efforts like these demonstrate and highlight how we are working to bring our promises to life.” #StarbucksIndonesia #WeStandForHumanity

Every April, Starbucks partners (employees) from around the world come together to fulfill our Mission and Promises by creating a positive impact on our planet and in our communities during Global Month of Good. We celebrated our 14th Global Month of Good this year by bringing partners together in partnership with local community organizations to use our scale for good. In Indonesia, we established Starbucks Creative Youth Entrepreneurship Program (SCYEP) with Prestasi Junior Indonesia since 2019. This program seeks to teach young individuals about entrepreneurship through experiential learning. This year, 199 Starbucks partners volunteered 900 hours to mentor youth from 12 Student Companies in Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Denpasar, and Jayapura on their entrepreneurial ideas through SCEYP, culminating in a student competition held in April. SCYEP is also supported by The Starbucks Foundation’s Global Community Impact Grant and has reached more than 5,000 students since its inception. #GoodThingsAreHappening

Happy World Book Day 📚 📖 Coinciding with World Book Day every April 23, today, Starbucks also symbolically handed over Starbucks Books For the Future (Starbucks BFF) books. A total of 8,769 books were successfully curated and handed over to selected NGOs: ISCO Foundation in the cities of Jakarta, Surabaya and Medan, Sahabat Anak Foundation Jakarta, Alang-Alang Shelter Surabaya and Alusi Toa Toba Shelter, North Sumatra. Through this program, customers and partners (employees) donate reading books to all Starbucks outlets from November 1 to December 31, 2023. More than 12 thousand books were collected and sent to Starbucks Community Store Tanah Abang, Starbucks Gubeng Surabaya and Starbucks Diponegoro Medan to be curated by selected partners and NGO colleagues. And for the first time, Starbucks invited Starbucks Rewards members as volunteers to curate books. Thank you all for your positive contributions through Starbucks BFF. Good Things are Happening ❤️