Firly Afwika

Firly Afwika

Head of Marketing | Communication Strategist | Lecturer

Jakarta, Jakarta Raya, Indonesia
2 rb pengikut 500+ koneksi

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Tentang

Over 13 years experience creating and crafting digital experiences, service and strategies for major regional brands. She established plans and communication strategies for sizeable online campaign for many reputable brands. By combining engaging communication ideas and strategic thinking, she's able to provide solid campaigns for her clients.

Firly is a self-starter who has helped agencies and brand building social media and content team from scratch. Experienced in wide-range industries from FMCGs, banking, automotive, fintech to governmental; with extensive knowledge of digital marketing, social media & community management, and highly skilled at communication strategy.

Pengalaman

  • ASTRO

    ASTRO

    2 tahun 3 tahun

    • Gambar ASTRO

      Head of New Initiatives Growth

      ASTRO

      - Saat ini 8 bulan

      Jakarta, Indonesia

      Spearheading campaign and promo strategy for all Astro’s private label brands: Astro Goods, Astro Kitchen, A-Basics and Fresh, reflected in campaign & promo plan for product launches and BAU Initiatives to improve profitability and increase buyers penetration.
      Managing team of 7 campaign professionals (including campaign & promo, ops and coordinator) to create end-to-end campaign experience both meaningful for customer as well as achieving our topline target.

    • Gambar ASTRO

      Head of Marketing Astro Goods

      ASTRO

      - 8 bulan

      Jakarta, Indonesia

      Managing team of 7 marketing professionals (including Offline, Social Media & Content, KOL) and spearheading integrated marketing campaign for Astro Goods’ by optimising all marketing channels.
      Creating strategic marketing communication plan to increase awareness and drive conversion for Astro Goods’ products.
      Notable campaign: #MendadakKayang with Aldi Taher, Shani Amelia & Fadil Jaidi

    • Gambar ASTRO

      Head of Social Media

      ASTRO

      - 1 tahun

      Jakarta, Jakarta, Indonesia

      Managing team of 7 social media, content & KOL experts delivering strategic initiatives to support growth on Astronauts’ channels (IG, TikTok & Twitter) & Astro Goods’ IG account.
      Create a solid social media marketing plans to boost awareness, increase engagement and improve conversions.
      Collaborate internally with other function within the company to ensure strategic comms are well-implemented resulting in significant metrics.

  • Gambar Tokopedia

    Social Media Senior Lead

    Tokopedia

    - 1 tahun 4 tahun

    Jakarta Metropolitan Area

    Managing team of 12 social media experts delivering strategic initiatives to support growth on Tokopedia’s main channel.
    Growing Tokopedia’s siblings accounts: Tokopedia Cantik & Tokopedia Parents, focusing on female audience to become a leader on e-commerce female focused account’s competition.

  • Gambar OVO (PT Visionet Internasional)

    Social Media Lead

    OVO (PT Visionet Internasional)

    - 5 bulan

    Greater Jakarta Area, Indonesia

    Building a solid social media team and responsive customer service team for the fastest growing fintech start-up in Indonesia
    Developing social media revamp for OVO by improving their platforms from just promo-based to be more consumer-centric and creatively optimise customer experience on social media.

  • Gambar VMLY&R

    Social Media Director

    VMLY&R

    - 1 tahun 11 tahun

    Greater Jakarta Area, Indonesia

    Managing team of 10 social media experts delivering well-rounded social media services for brands.
    Combining insightful findings on digital consumer behaviour with the latest trends on social media to create robust social media strategy to maximize digital brand experience.

  • Gambar Chevening Scholarships

    Chevening Scholar

    Chevening Scholarships

    - 1 tahun 2 tahun

    Coventry, United Kingdom

    Blissfully selected among 66 outstanding Indonesian scholars for prestigious Chevening scholarships from UK Government
    Chevening Scholarship Award made to exceptional potential future leaders, enable the scholars to undertake postgraduate studies at higher education institutions across the UK.

    Follow my new adventure in the UK with the hashtag #AfwikaCheveningJourney

  • Gambar OLRANGE

    Social Media & Content Director

    OLRANGE

    - 1 tahun 3 tahun

    Greater Jakarta Area, Indonesia

    Leading the social media and content division at Olrange and helping varies clients to create memorable campaigns to win consumer's heart, as well as helping them to achieve their KPIs and business goals.

  • Digital Consultant

    Sekretariat Kabinet RI

    - 11 bulan

    Greater Jakarta Area, Indonesia

    Providing insightful findings by doing digital scan by tracking issues and sentiments with selected social media listening tools.
    Creating strategic recommendation for government to respond the negative sentiments spreaded on social media
    Becoming the spokesperson of the government on social media by managing its social media accounts & posting government's official statements on social media

  • Gambar The Nippon Foundation

    Junior Research Fellow

    The Nippon Foundation

    - 10 bulan

    Kuala Lumpur, Malaysia

    Conducting research study about Malaysia’s tourism branding which titled: "Diversity That Sells: The Success Story of Malaysia's Tourism Branding "Truly Asia" sponsored by The Nippon Foundation for API Fellowship programme

  • Co-Founder

    Magnivate Touch (now XM Lingo)

    - 1 tahun 9 tahun

    Greater Jakarta Area, Indonesia

    In 2010, Kevin Mintaraga gave me an opportunity to create new business initiative on Content & Social Media Management. Started with two people in this division, Magnivate Touch has come a long way, only in a year the division grown bigger with 12 people on the team. We've been working with well-known brands in the industry, such as: Pocari Sweat, Danone AQUA, KAO, Kimberly Clark, Nestle, Dove, Frisian Flag, Telkomsel and many more.

  • Magnivate

    Magnivate

    1 tahun 11 tahun

    • Digital Strategist

      Magnivate

      - 1 tahun 4 tahun

      Managing team of 12 social media experts providing social
      media management & content development services for our clients.
      Creating plans & communication strategies for brands to excel in digital landscape.

    • Copywriter

      Magnivate

      - 8 bulan

      Providing creative copywriting for brands on their digital channels

  • Content Officer

    ADOI Magazine

    - 9 bulan

    Creating editorial plan to develop the whole content for regional advertising magazine.
    Interviewing people & attending events to produce a great articles

Pendidikan

  • Gambar University of Warwick

    University of Warwick

    Master of Arts (MA) Global Media and Communication

    -

    Completing MA in Global Media and Communication with dissertation titled "From Queer Marketing to ‘Queering the Market’: Investigating the Invisibility of Lesbian in Heterosexual Consumer Culture"

  • Gambar Universitas Indonesia (UI)

    Universitas Indonesia (UI)

    Sarjana Humaniora Philosophy

    -

    Aktivitas dan Kegiatan Sosial:Komunitas Ungu, Pendar Pena, KOMAFIL

    Firly graduated from Department of Philosophy after defending her thesis which titled "Abjection: Philosophical Discource on Women and Technology" under a sarcastic-logical guidance of Rocky Gerung.

Lisensi dan Sertifikasi

  • Gambar The Online Marketing Fundamental from The Digital Garage

    The Online Marketing Fundamental from The Digital Garage

    Google

    Diterbitkan

Penerbitan

  • Diversity That Sells: The Success Story of Malaysia’s Tourism Branding “Truly Asia”

    API (Asian Public Intellectual) Fellowship for The Nippon Foundation

    Thirty-three years after the ethnic riots of 1969, Malaysia finally found a formula to reduce ethnic tension: convert diversity into a promising tourism product. Ever since it launched the campaign “Malaysia, Truly Asia’’ in 2002, the country has been ’selling’ its multiculturalism and cultural diversity, which represent all the major civilizations in Asia. Its brand positioning reflects not only Malaysia’s ethnic diversity, but also its natural, cultural and historical make-up. After 10 years…

    Thirty-three years after the ethnic riots of 1969, Malaysia finally found a formula to reduce ethnic tension: convert diversity into a promising tourism product. Ever since it launched the campaign “Malaysia, Truly Asia’’ in 2002, the country has been ’selling’ its multiculturalism and cultural diversity, which represent all the major civilizations in Asia. Its brand positioning reflects not only Malaysia’s ethnic diversity, but also its natural, cultural and historical make-up. After 10 years of this consistent campaign, “Truly Asia” has become one of the most sought-after tourism brandings in the region. This campaign is considered a huge success, not only because it has made Malaysia the biggest competitor of China as tourism destination, but also it has made tourism the second major contributor to Malaysia’s Gross Domestic Product (GDP).

  • Women of Substance Stake their Fame to Claim in a Man's World

    ADOI MAgazine

    As women struggle against the odds especially in patriarchal Asian societies, the number of women who have achieved successes as career women are far and few in between. These eight women share their stories of success with the same passion and joy that they exude while laying the double-role of career and family women. These stories show that the emancipation of women from prejudices and long held stereotypes is finally taking place.

Kursus

  • IELTS Preparation

    -

Gelar Kehormatan dan Penghargaan

  • Chevening Scholar 2015-2016

    Foreign and Commonwealth Office

  • Finalist Young Lions Indonesia 2014

    The 6th Young Lions Indonesia 2014

  • Finalist of Daun Muda Award

    Citra Pariwara 2013

    On December 2013, she was shortlisted as the Finalist of Daun Muda Award on Citra Pariwara 2013. Her works with Gerry Rego Admiralindo on combatting corruption in Indonesia which titled "Pride Not Bribe" has brought them as one of the finalist.

  • Asian Public Intellectual

    The Nippon Foundation

    After completing 9 months research in Malaysia about its Tourism Branding: "Truly Asia", The Nippon Foundation rewarded me as one of the Asian Public Intellectual who has successfully complete the research study.

Bahasa

  • English

    Tingkat profesional mahir

  • Indonesian

    Tingkat fasih atau penutur asli

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