Erwin Cahaya Adi

1. Assisting key business partners in ensuring the organization effectiveness that drives business performance through Performance Management, Talent Management, and Employee Engagement.
2. Set up new communication function within Human Capital with 1 key objective : aligning HC vision and mission with employee’s personal and professional growth as one of the way to build employee engagement.
Replicating marketing communication process in FMCG industry and build a robust full-year 360… Lihat selengkapnya

1. Assisting key business partners in ensuring the organization effectiveness that drives business performance through Performance Management, Talent Management, and Employee Engagement.
2. Set up new communication function within Human Capital with 1 key objective : aligning HC vision and mission with employee’s personal and professional growth as one of the way to build employee engagement.
Replicating marketing communication process in FMCG industry and build a robust full-year 360 degree HC Communication blue print. Lihat lebih sedikit

Set up and run a new business unit in Unilever Indonesia.
Lead several key functions (sales, marketing, supply chain, finance, product development, CRM) that are independently operating outside regular Unilever Indonesia’s infrastructure

Defended market leadership in soap category with over IDR 1 trillion value by deploying numerous strategy on key product portfolio :
o Bar Soap
o Body wash, hand wash, hand sanitizer

Successfully re-launched Lifebuoy Soap supported by massive marketing activities , contributed 25% growth to Lifebuoy portfolio in Indonesia (2009).

Built relationship with health partners to maintain strong brand health credibility (Indonesia’s Ministry of Health)

Acknowledgement :… Lihat selengkapnya

Defended market leadership in soap category with over IDR 1 trillion value by deploying numerous strategy on key product portfolio :
o Bar Soap
o Body wash, hand wash, hand sanitizer

Successfully re-launched Lifebuoy Soap supported by massive marketing activities , contributed 25% growth to Lifebuoy portfolio in Indonesia (2009).

Built relationship with health partners to maintain strong brand health credibility (Indonesia’s Ministry of Health)

Acknowledgement : 2010 Unilever Director’s Award Lihat lebih sedikit

Drove premium toothpaste category through 2 (two) key brands :
o Pepsodent Premium
o Close Up

Drove new product category (on top of toothpaste) through product innovation within oral care :
o Pepsodent Toothbrush
o Pepsodent Mouthwash

Nurtured a new global brand in a highly competitive shampoo market.

Built 3rd leg for a very competitive hair care market.
Deployed new variant that drove total Lifebuoy hair care contribution.

Acknowledgement : 2005 Director’s Award