Yogi Kresno

No doubt about this! It's not spending, it's an investment. When daily routine tasks are done by machine, they learn and act as human interaction to consumers. A lot of time for analytics, effective strategic and human interaction to "feel, sense and intelligence" to make consumers as human. Remember, marketing isn't to change anything but to well know your consumers mind. Know their needs, know what they want. A mar-tech can't run it well, without human intelligence 😉✌️

Every retail talks and develops e-commerce, but a few can prove how to make it connected with their brick mortar business. O2O or O+O will be a solution for sure but it's an advanced level of consumer habits which will be different between 1 to another country even in 1 area. Just focus on UIUX which means UI for front end UI for back end, so with UX. Each will have different pain points and challenges. If those can run well, can make 90% from expected achieved, and market ready for o2o or o+o, then time to invest more! Inside of those 4 words, UIUX has millions of words to be identified and drill down😉✌️

No doubt that recently people get panic when they slip their phone than their phone 😁 acquire, retain and bounding with consumers will be a top priority but frankly, mobile adoption is 90% effective when used for existing consumers. Again, using no 1 and 2 will be an amazing impact for the brand itself when using it 😉

The challenge of social savvy is, a brand that is savvy enough but nothing in line with trend and voice. Even the social platform is already well active, 24/7 response and full of stack (not developer but content)😁✌️ from my perspective it's related with no 1. A brand must be concerned about it, not only using analytics to become "a KOL voice", "POV of consumer" or even "keywords in search engines". Content isn't only about KV, video, caption and copywriting, content talks about stories. A story about your brand, about your association and how the market received it as perception. A sustainable brand building

Data insight will take a key when it's accurate and valid. Thinking about data analytics which will make business intelligence more effective including efficiency in time. After you have those, creating a CRM tools-model-plan will be much easier and 90% more accurate than before. I heard now, having data and creating an insight is a trend, but how to identify and quantify success stories will be a challenge. Isn't only to increase GMV, but to know who's your prime-secondary or floating market

I would add 3 things to consider : 1. Identify pain points of users 2. Measure specific and tangible target of research 3. Most people forgot, what the aim of research through the business, direct and indirect