&Smyth | Creative Communications

Have you heard of The Shona Project Safe Bathroom Challenge? 🙌   The challenge is inspired by The Shona Project founder and CEO Tammy Darcy’s own experiences hiding in the toilets of her school from her bully, and stories from the young girls The Shona Project have spoken to that have admitted that they do the same. The Safe Bathroom Challenge is a direct response to these stories, and aims to turn school bathrooms into more positive spaces. The goal is to give young girls ownership over “re-branding” the bathrooms as safe havens where they check in with each other, offer encouragement and reinforce the Shona message. 💪 Recently featured in Image Magazine as part of their partnership with the Shona team, we love the strong message behind such a beautiful initiative that every school around the country can take part in for free! Want to join the safe bathroom challenge? Head over to The Shona Project website for more info. It’s such a privilege to work pro bono with the Shona team, who are inspirational pillars for young girls and women around the country! #AndSmyth #TheShonaProject #TSP #CreativeCommunications

Client spotlight ✨ We’ve loved working with our client Oriel Marine Extracts on their summer campaign to promote their Deep Sea Liquid Magnesium Sleep drops. From strategic advertising, a social giveaway, to content creation and co-ordinating a product drop, we have been able to highlight Oriel as a fantastic Irish brand and grow awareness of their premium magnesium. 🙌   Oriel’s magnesium is organically and sustainably harvested off the cost of Port Oriel, county Louth. Their commitment to a fully bio-available product means that the company boasts a 100% pure magnesium enriched with essential trace minerals. Oriel is fast-acting, working its way into the bloodstream as quickly as 30 minutes after ingesting, and contains no filler or additives. 💧   Oriel’s magnesium works with melatonin, the sleep hormone, and can help regulate cortisol, helping to calm the mind and reduce anxiety to allow sleep naturally.  It promotes GABA, a neurotransmitter with calming effects, fostering a relaxed state conducive to longer, deeper sleep.💤   Want to learn more? Tap through to Oriel Marine Extracts   #AndSmyth #OrielMagnesium #Sleep #Magnesium #CreativeCommunications #PR

See how we share our new team pics and headshots?.. Very demure, very mindful. 📸 Christopher Bellew from Fennell Photography   #AndSmyth #CreativeCommunications #Team Gemma Smyth Katie Boyle Ann Deeley Ciara Frahill Kiah Ronaldson

Exciting News!✨ Our new newsletter is here, and it's packed with tips, trends, and insights to help you plan ahead as we face into a busy few months. Swipe for a sneak peek of some of the content we will be sharing with our network each quarter. Don’t miss out - sign up today: https://lnkd.in/eZWUz-r2 #AndSmyth #CreativeCommunications #Newsletter

The “back to school” feeling is slowly creeping in, and we thought what better way to get set up for the start of the autumn season than giving these delicious Strawberry Overnight Oats from Bord Bia - The Irish Food Board a try! 🍓   A perfect and meal prep-able breakfast that is sure to make those early rises much sweeter.   Ingredients✨   50g porridge oats 2 tablesp. chia seeds 300ml milk (use any milk you like) 200-250g Bord Bia Quality Mark strawberries 120ml Greek style or natural yoghurt 2 tablesp. toasted flaked almonds 2 teasp. honey.   Method✨   Place the oats, chia seeds and milk in a bowl or Tupperware container and cover with clingfilm or a lid. Chill overnight. Cut the stalks off the strawberries and place half of them in a jug and using a hand-held stick blender blitz until smooth. If you are warming the oats, heat them gently in a small pan. Divide into bowls or jars and swirl in the strawberry puree. Add the yoghurt and decorate with the remaining strawberries and almonds. Finish with a drizzle of honey to serve. Strawberries are still in-season, with a wide range of local growers around the country supplying the delicious fruit! Want more strawberry inspiration? Head over to Bord Bia - The Irish Food Board on socials or to their website for some tasty recipes. 🙌 #AndSmyth #CreativeCommunications #StrawberrySeason #BestInSeason #BuyIrish

Food and drink producers, have you registered for Food Matters Live yet? 📆📲 We are delighted to be working on this established event which comes to Croke Park, Dublin for the first time this November 5th and 6th. Over two days, 400+ disruptors in food innovation will hear from 80+ Irish and International thought leaders across 60 insightful sessions. There are lots of opportunities for companies working in, or alongside, Irish food and drink innovators to get involved including: 🟡Anyone involved in product development (brands, manufacturers, QSRs, retailers and foodservice) qualifies as a VIP and can attend free of charge 🟡There are plenty of partnership opportunities still on offer from sponsored roundtable discussion with influential leaders and experts (4 discussions over two days) to bespoke packages designed to meet your marketing objectives 🟡Take the opportunity to learn from and network with peers by applying for a delegate pass Find out more here - https://lnkd.in/eyt-UaXx #FoodMattersLive #AndSmyth #CreativeCommunications

Why is having a strong communications strategy so important? 🤔   Whether you are looking at long-term brand storytelling or going on a campaign-by-campaign basis, a powerful strategy is fundamental to achieve your objectives. Without a strong strategic framework, there is no clear way to reach your brand’s goals and to realise it’s full potential. We look at all projects holistically, with a considered approach that ensures your brand’s needs are at the centre of any activity. 🙌   Want to learn more? Get in touch with us today at [email protected]    #AndSmyth #CreativeCommunications #Strategy #OurServices #PR

Are you an organic food and drink producer in Ireland? 🌿   Bord Bia - The Irish Food Board is accepting applications from organic growers, producers, and manufacturer’s around the country for 2024’s National Organic Awards. Organic producers are invited to submit entries before the closing date of August 19th. 🙌   The National Organic Awards, held in association with the Department of Agriculture, Food and the Marine, celebrate the achievements of the organic sector in the country and is judged by a panel of Irish food, drink, and horticulture experts across seven categories:    🌱New: The Irish Organic Sector Champion 2024  🌱Best Irish Organic Product Award  🌱Best Irish Organic Private Label Product Award  🌱Best Irish Organic Product Export Award  🌱Best New and Innovative Irish Organic Product  🌱Direct to Consumer Excellence Award  🌱Business in the Community Award    Thinking of entering? You can go to Bord Bia’s website for more information on the individual categories and application process or head to our stories to find the link to apply.   #AndSmyth #BordBia #CreativeCommunications #Organics #NationalOrganicAwards

LinkedIn is a powerful platform for businesses big or small, offering a unique way to connect with your target audience in a professional online setting. However, it’s not just a place to showcase your brand - LinkedIn is a valuable communication tool, allowing you to engage directly with industry peers, team members, potential clients, and partners. Optimising your LinkedIn presence, can help to build stronger relationships, generate leads, and position your brand as an authority in your field. Here are some quick tips to help maximise the impact of your LinkedIn business page: 1. Optimise Your Business Page: Ensure that your profile is complete, engaging, and informative. Use relevant keywords and maintain a consistent tone of voice. High-quality visuals and a clear call to action can make your page stand out. Showcase your company culture and values to attract like-minded professionals and followers. 2. Post Engaging Content: Share valuable insights, industry news, and behind-the-scenes glimpses into your business. Use a variety of content formats such as video, documents, and photos, as well as polls and questions to encourage interaction. Consistency is key, so plan your content calendar in advance. 3. Utilise LinkedIn Features: Take advantage of LinkedIn's tools to expand your reach. Explore LinkedIn Ads, carousels, and articles to connect with your audience effectively. 4. Create People-First Content: Highlight your team members, customer stories, and employee spotlights. People connect with people, so let your human side shine through. Authentic storytelling builds trust and loyalty. Following these steps will help you transform your LinkedIn page into a powerful communication tool for your business. For more insights https://www.andsmyth.ie/ #AndSmyth #CreativeCommunications #SocialMedia #LinkedIn

Calling all Mama and Papa Bears!   Mama Bear, the Irish producer of a range of family-friendly ketchup with ‘less sugar, more taste’, has refreshed its product offering with some tasty recipe additions and a fresh new look.   The natural range of condiments are made using quality ingredients, and feature a reduced sugar content and gut-friendly prebiotic fibre. It has three flavours in the ketchup range, which include:   🔴 New - Hidden Veggies Ketchup 🔴 Tomato Ketchup 🔴 Smoky BBQ Ketchup   But that’s not all, the Mama Bear Hidden Veggies Ketchup and Smokey BBQ Ketchup have just won prestigious Great Taste Award.   We are delighted to be working with the Cork business, which is part of the Ballymaloe Foods family – a huge congrats to the team!   The Mama Bear range of ketchups is now available in Dunnes Stores and SuperValu nationwide (RRP €3.79*).   #andsmyth #creativecommunications #pr #MamaBear