Buymedia®

Boys + Girls has created a new campaign for The Marie Keating Foundation aimed at encouraging men to be more vigilant when it comes to spotting the early signs of prostate cancer. #campaign #StandUpforYourProstate

Building for Scale with Singularity COO Dermot Mee 📸 We had a fantastic time attending the talk with Dermot Mee, COO of Singularity University, at Platform94’s scaling breakfast event in collaboration with University of Galway Innovation Office! Founded in 2008 at NASA Ames Research Park, Singularity University is on a mission to inspire global leaders to harness exponential technologies to solve humanity’s most pressing challenges. Dermot shared invaluable insights into building strategic operations for sustainable growth and how businesses can create a significant global impact. It was an inspiring morning filled with great conversations and networking. A big thank you to Platform94 for organising! #Buymedia #ScalingBreakfast #Singularity #Innovation #ScalebyPlatform94 #Scaling #Community #Collaboration #Innovation #Singularity #ScalingGobalTogetherFromTheWest

🍂🌟 Seasons Change, and So Do Your Consumers! 🎄🛍️ As the seasons shift, so do consumer behaviours and preferences, directly influencing how businesses shape their advertising strategies. Are you ready to adapt? With Buymedia's platform, you can tap into real-time consumer data and insights to effectively reach your audience, whether you’re preparing for Black Friday shopping sprees or crafting the perfect Christmas campaign. Don’t leave your seasonal strategy to chance—get the data you need to make impactful decisions. 🚀 Ready to level up your seasonal campaigns? Book a demo today and see how Buymedia can help you optimise your approach. https://lnkd.in/e5b3PZQZ #SeasonalMarketing #BlackFriday #ChristmasCampaigns #RealTimeData #AdvertisingInsights #PrecisionTargeting #AdTech #AIinAdvertising

Last Thursday, I attended the Digital Business Summit at Croke Park, and what an insightful day it was! Lorraine Higgins kicked off the event, followed by an update from Minister Dara Calleary, who shared that 60% of Irish SMEs have a digital presence compared to the EU median of 58% - go Ireland 🥳. He also highlighted the Grow Digital platform for assessing digital readiness and introduced the enhanced Grow Digital Voucher for supporting SMEs in ecommerce (will take over from the Trading Online Voucher ~ November) The day was jam-packed with valuable presentations. Here are some of my key takeaways: Kwanele Nomoyi from Google spoke about “Mindful Consumers,” and emphasised the importance of privacy. People will leave your site quickly if they feel their data is at risk. Richard McSweeney & David de Patoul from Strike Digital stressed that Meta is a strong acquisition platform and recommended that if you're using TikTok for advertising, diversify your budget. Most importantly, tailor content to each platform, avoiding cross-posting with irrelevant formats. Fergal O'Connor from Buymedia® likened AI to a rocket and data as its fuel. Only 5% of your audience is ready to buy each quarter, so continuous engagement with the other 95% is crucial to remain top of mind. A mix of brand and acquisition efforts is essential. Graham Wilkinson from Trustpilot pointed out that 75% of shoppers are influenced by user-generated content. A positive customer experience makes repeat purchases more likely. It was then over to John Mitchell, All human who offered a refreshing take, advising us not to rely solely on AI. Real human feedback is still key, and he gave us examples of some major brands who made important discoveries through direct customer interaction. Darina Coffey from Hibernia Venture Labs emphasised quality over quantity in content creation. She suggested diversifying content with tips, tools, video, Q&A sessions, and more to maximise engagement. Samantha Kelly, The Tweeting Goddess shared tips on engaging prospects through LinkedIn tools such as newsletters, audio, and surveys. Samantha also recommended joining Mastermind Groups for accountability. Next it was over to Laughlin Rigby from Core Optimisation who showcased 15 AI tools in 15 mins 🤯 Check out Gemini, Claude, Copilot, Perplexity, Decript, Eleven Labs, Heygen, Pictory, and Ideogram. Sorcha Diggin from Meta discussed how AI can enhance creativity by adding text overlays to images when advertising on Meta. And John Clancy, Galvia AI talked about creating data-driven models to predict future growth but noted that AI struggles with new problems - that's where human input becomes essential. The event left me feeling totally energised and ready to tackle Q4 💪 Great to catch up with familiar faces like Lucy O'Reilly, Hanna Laatio McDonnell, Teresa Lewis, Camille Donegan, and Brian Becker. Now, onto the implementation! #Networking #MarketingEvents #MarketYourBusiness #DBISummit24

What a night we had at the DIGITAL MEDIA AWARDS IRELAND last week— and the photos say it all! 🎉 Huge thanks to Ashville Media Group for pulling off such an incredible event. We were over the moon to win Silver for ‘Best Technology Innovation,’ and it was an absolute honour to sponsor the 'Best Integrated Media Strategy' award, which went to the amazing Lorg Media! 🌟 Congrats to all the fantastic winners—here’s to more nights like this! 🥂 #DMAwards #DMA2024 #DigitalMediaAwards #Buymedia #BestIntegratedMediaStrategy #BestTechnologyInnovation

Check out the latest issue of the We Are Global Irish Inc Community Newsletter!!! 🌍 ☘ 🎉 This issue is packed with exciting news and updates happening all across our community, as well as special guest features from some of our inspiring community members such as Kathleen Fanning PCC and Travel with Abeona! 😍 Read all about our upcoming event, the International Business Expansion Summit and find out more about our fantastic line-up of speakers, sponsors, and key event partners! In-Person tickets for this event are SOLD OUT, but don't worry, you can still join us and secure your free virtual ticket following the link below! FREE Virtual ticket: https://lnkd.in/ed5gstUw Want to be featured in our Community Newsletter? Reach out to our Head of Digital & Comms Jordan Millar at [email protected] We Are Global Irish Inc | Ibec Global | Western Development Commission | Buymedia® | Saratoga Economic Development Corporation | Setanta Solutions Inc. | Jordan Millar | Jackie Gilna | Ivan Yates | Kathleen Fanning PCC | Travel with Abeona | PorterShed | Mary Rodgers | Ballywire Media | The White Hag | Clonakilty Distillery

🎉 Celebrating 9 Years of Buymedia! 🎉 Nine years ago, we set out on a mission to transform the advertising landscape by creating an AdTech platform that would empower businesses of all sizes by giving them access to crucial data needed to make effective advertising decisions. Today, as we reflect on this incredible journey, we are overwhelmed with gratitude and pride. Every milestone we've hit, from being recognised as the Fifth Fastest Growing Tech Company in Ireland to winning numerous awards, has been a testament to the hard work, innovation, and unwavering belief that we can create something truly impactful. Our Advertise for Good initiative has further fuelled our passion for making a difference, and we remain committed to driving positive change in every step we take. But none of this would have been possible without our amazing clients, partners, and the dedicated team that has stood by us every day. You are the heart of Buymedia, and your support has been the foundation of our success. Thank you for believing in our vision and helping us achieve more than we ever thought possible. Here’s to many more years of innovation, growth, and continued success! 🙌❤️ #Grateful #BuymediaTurns9 #AwardWinningJourney #Innovation #AdvertiseForGood #Growth #AdTech #AIinAdvertising

“Digitalisation, sustainability, and investing in our people, are the keys to resilience and growth.” Our CEO, Fergal O'Connor, joins the latest episode of Skills4Retail's "Retail Talks" series to discuss how data-driven strategies and cutting-edge advertising technologies are driving the future of retail marketing. In this episode, Fergal dives into: ️ 💻 How retailers can leverage AI and data to reach their target audiences more effectively. ♻️ The crucial role of sustainability in today's retail industry. 📈 The keys to achieving resilience and growth in a constantly evolving market. Watch Fergal's full interview here: https://lnkd.in/ejSfBWHR #retail #advertising #retailtech #buymedia #skills4retail #retailtalks #futureofmarketing 

Some great insights from Tom Goodwin on doing the right things in advertising even if you can't see immediate impact. We often compare it to training for a marathon - the work you put in every day in the initial period may not show immediate results but when you cross the line at the end you realize all the marginal improvements you made had a significant impact on the results. It's the same in your advertising by doing the right things - building a robust target profile, creating a digital twin to query aggregated media and consumer data, building brand and activating sales in the right proportion, purchasing media at the most effective rate, executing and managing the campaign as efficiently and effectively as possible and then tracking the business kpis over time against your advertising spend, later on technology and AI to help the humans in the loop. These improvements often showing little initial impact initially are scientifically proven to have a huge long term impact on organisations (we've the data to prove it). So listen to Tom and don't get fooled by short term impacts, your business wants to be here for the long term so take a long term view on all aspects of building your business. Empowered your marketing teams to do the right thing.

The Institute is proud to celebrate over 60 podcast interviews we have been a part of through the years! We have discussed, debated, shared and unpacked on a range of topics, from Mental and Physical Availability to B2B Marketing to Brand Health. Explore the Podcast interviews on our website: https://lnkd.in/gkPDvEUZ Thank you to all who have taken interest in our research. #marketingscience #evidencebasedmarketing #marketingpodcasts