TAM Ireland

TV advertising revenue up 11% in first half of 2024 TV advertising revenue has had a standout first half to 2024 total H1 commercial TV revenue up 11% on the 2023 figure. TAM Ireland can report that revenues of €133,814,036 were recorded for January-June 2024 (revenue figure includes spot, non-spot and BVOD commercial revenue) which represents the highest H1 figure over the past 6 years. The increase is on the back of strong viewing data, where total time spent viewing to commercial channels is up 6% yoy to 104 mins per day. (Ads 15+). 85% of this viewing was to Live (as broadcast) TV. This viewing momentum has continued across July and August thanks in part to an exceptional array of sports content such as the all-Ireland Hurling and Football Finals, the Euro 2024 finals and the Olympics. The anticipated release of exciting new Autumn programming schedules from the broadcasters will ensure the Irish population will continue to be glued to their TV screens in the months to come.   Source:  *TAM Ireland/Nielsen Media Ireland Jan – Jun 24 v Jan – Jun 23, Total avg mins per person, consolidated, all day, all week, All Commercial Channels.

COMING SOON! The TAM TV Masters Training will open soon for our Autumn session of learning. Sign up for updates here https://lnkd.in/eWbgcn6G

"An accurate understanding of attention is critical to fortifying media and advertising for the future. Our human-centric approach has always been at the forefront of all our research and this partnership with RED C Research and TAM Ireland proves that human behaviour is ever-changing and the only true indicator of the effectiveness of media platforms." This recent article published by ADWEEK quotes Amplified Intelligence's founder Karen Nelson-Field PhD and highlights the potential effectiveness of TV advertising, while including key insights from the collaborative attention study undertaken in Ireland earlier this year. Discover more here https://lnkd.in/gMcMgYU9 #amplifiedintelligence #adweek #attentionmetrics

The truth about youth! Young people love TV and video. While there is definitely more channels, more screens, more social networks and more distractions, those aged 15-34 still spend more time with TV than any other medium. In this updated deck we give you the top facts you need to know about young people today and their TV and video habits-what they are watching, on what device and for how long. You can access the charts via our client portal on the TAM Ireland website https://lnkd.in/eSk5WJ23

“TAM Ireland is one of the best run services we have reviewed in recent years” TAM Ireland recently engaged TAM Auditors 3M3A Global to conduct a full end-to-end audit of the TV audience measurement service provided by Nielsen and have received very positive feedback. In their summary statement, 3M3A said: “Overall Nielsen Media Ireland runs an excellent service with strong supporting documentation, transparent reporting and experienced staff. The equipment is accurately measuring viewing behaviour and the edit and processing rules are working as expected. Panel compliance is consistently high and panellists are comfortable to stay on the panel. Panel relationship management is particularly strong. We can confirm that the market can remain confident in the TAM Ireland audience measurement results.” Read more about the audit here https://lnkd.in/eEDCYxVB

7 categories,1 Grand Prix,142 guests,10 Judges,1 MC and hundreds of photos in the sun! Thanks to all those who entered the TAMI Awards this year and a special congratulations to all of our worthy winners. Thanks also to our judges for 2024: Tim Griffiths Zoe Harkness Julian Dobinson Frankie Carty Gemma Elmore Eimear Keane Tara Moran Stephen Cleary Jill McGrath and Teresa Brophy Looking forward to seeing everyone in 2025!

What a day! We were thrilled to announce the winners of the TAMI awards today in a packed House on Leeson Street. The full list of our winners is below and you can check out all their winning videos here https://lnkd.in/eRb3en-W You can also see all the photos from the day here https://lnkd.in/eZTf5uYW BEST USE OF TV SPONSORSHIP WINNER: OMD Ireland working with SSE Airtricity and DIY SOS: SSE Airtricity and DIY SOS – Building A Greener Future Together BEST USE OF INNOVATION WINNER and OVERALL GRAND PRIX WINNER: EssenceMediacom Ireland working with Boots: Boots Gets Ready With TV & Tik Tok Live! BEST ONGOING USE OF TV WINNER: PHD working with Diageo: Never Settle BEST TACTICAL USE OF TV WINNER: PHD Media working with Baileys: “Douze Pointe” for Baileys BEST TV STRATEGY WINNER: Zenith working with Irish Life: Better Thinking, Better Targeting, Better Tactics – A Better TV Strategy with Irish Life HIGHLY COMMENDED: OMD working with Aer Lingus: Aer Lingus Brand “Love is in the air” time. AV Team of the Year WINNER: Omnicom Media Group: OMG #KeepAVSexy AV Planner of the Year WINNER: Carol Holmes dentsu

What a day! We were thrilled to announce the winners of the TAMI awards today in a packed House on Leeson Street. The full list of our winners is below and you can check out all their winning videos here https://lnkd.in/eRb3en-W You can also see all the photos from the day here https://lnkd.in/eZTf5uYW BEST USE OF TV SPONSORSHIP WINNER: OMD Ireland working with SSE Airtricity and DIY SOS: SSE Airtricity and DIY SOS – Building A Greener Future Together BEST USE OF INNOVATION WINNER and OVERALL GRAND PRIX WINNER: EssenceMediacom Ireland working with Boots: Boots Gets Ready With TV & Tik Tok Live! BEST ONGOING USE OF TV WINNER: PHD working with Diageo: Never Settle BEST TACTICAL USE OF TV WINNER: PHD Media working with Baileys: “Douze Pointe” for Baileys BEST TV STRATEGY WINNER: Zenith working with Irish Life: Better Thinking, Better Targeting, Better Tactics – A Better TV Strategy with Irish Life HIGHLY COMMENDED: OMD working with Aer Lingus: Aer Lingus Brand “Love is in the air” time. AV Team of the Year WINNER: Omnicom Media Group: OMG #KeepAVSexy AV Planner of the Year WINNER: Carol Holmes dentsu

All set for the TAMI awards. The sun always shines on TV!!

🚀📢 New Episode Alert! S3 Ep18: A Fresh Take on Traditional Media: A panel of industry Leaders Explore the Evolution of Established Media 📺📻🎙️🎥 Aside from being the longest episode title, this is a riveting discussion on the resilience and evolution of traditional media. 🔗 https://lnkd.in/e4kAmyX6 🔍 Featuring expert views from: ⭐ Jill McGrath, TAM Ireland ⭐ Aoibhin Lennon, Outdoor Media Association ⭐ Cassandra Joyce, Pearl & Dean Ireland ⭐ Ciaran Cunningham, Radiocentre Ireland With the likes of Nils Leonard celebrating the power of OOH, Mark Ritson telling us that if we allocate 11% of our marketing budget to radio advertising, the entire campaign’s effectiveness will double, Peter Field releasing Why TV is at the heart of effectiveness and Neuroinsight showing that a 30-second cinema ad had 1.75 times more chance of having its “intended impact” on memory and engagement than a 30-second TV ad. It was time to explore the revival in fortunes and favour of these traditional channels. 🏃♂️ 🏃♀️ We put the leading industry bodies through their paces and get their take on the landscape, the challenges and opportunities faced by traditional media, innovative research studies, and the importance of measurement and effectiveness in advertising. 🎙 Tune in to understand why balancing digital and traditional strategies is more crucial than ever! 01:12 Insights on Traditional Media's Evolution 02:59 The Digital Shift: Analysing the Impact on Advertising Spend 05:13 Reassessing Media Strategies: A Shift Back to Broadcast? 06:52 Breaking Down Misconceptions in Media Planning 11:05 The Importance of Diverse Media in Campaigns 12:59 Measuring Success Beyond Digital Metrics 24:11 Revisiting Event-Based Media and Consumer Engagement 27:02 Addressing the Digital Focus in Media Planning and Buying 29:51 The Sonic Boom of Audio Media 30:06 Marketing Challenges and Strategies 36:06 Innovations in Media: A Closer Look 38:21 The Future of Media Measurement and Creativity 52:10 Busting Myths and Setting New Goals 👉 Listen, learn, lead with That's What I Call Marketing and let us know your thoughts! #MarketingPodcast #TraditionalMedia #DigitalTransformation #MediaEffectiveness #AdStrategy PML Group Talon Geoff Lyons RTÉ Media Sales Aoife Marie O Regan Virgin Media Ireland Sky Media Ireland Bauer Media Group Chris Doyle Global Media Central The Indie List Peter McPartlin Úna Herlihy Diplomat Agency Dee Reddy Thanks to Poddle Audio for hosting this episode