Duolingo is a great example of an organisation that understands the complexities of global marketing. The need to balance scale and building a global brand while at the same time understanding the need to lean into local expertise. In part two of the latest episode of That's What I Call Marketing I speak with Karandeep Singh Kapany, Regional Marketing Director of Duolingo India and he discusses the complexities of a market like India and some of the ways Duolingo approaches global marketing with a local twist, while ensuring their distinctive brand assets, like Duo, are built consistently across the globe. You can find the full episode here https://lnkd.in/gqEy9V7K and here https://lnkd.in/eC4Zj4Pk Brought to you by Freedman International Cannes Lions International Festival of Creativity Emmanuel Orssaud Molly Lindsay Luis von Ahn Severin Hacker Matt Skaruppa Natalie Glance #internationalmarketing #globalmarketing #duolingo
About us
Marketing Podcast and Consultancy. That's What I Call Marketing is all about curiosity. I am incredibly curious about marketing, how we think it works and the latest evidence that suggests we may be right or we may be wrong. This podcast interviews the best and brightest marketing minds to talk to them about their views on marketing today. What Guests have to say: "I love going on podcasts. This was one of the most enjoyable where I was asked questions by the host Conor Byrne that got me saying things that are a bit more open and candid and useful than the things I normally find myself saying." James Hurman
- Website
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https://www.thatswhaticallmarketing.com
External link for That's What I Call Marketing
- Industry
- Marketing Services
- Company size
- 1 employee
- Headquarters
- Dublin
- Type
- Self-Employed
- Founded
- 2022
Locations
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Primary
Dublin, IE
Employees at That's What I Call Marketing
Updates
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A bumper two part episode from Cannes is out today, in this two parter you will hear first from Karen Nelson-Field PhD CEO of Amplified Intelligence and then Karandeep Singh Kapany, Regional Marketing Director of Duolingo India. 📺 Youtube: https://lnkd.in/e95M8m3r 🍏 Apple Pod: https://lnkd.in/eAVpfr6F 🎧 Spotify: https://lnkd.in/eC4Zj4Pk 🎙1️⃣ In Part One with Karen Nelson-Field PhD, which if you have seen the clip you will know was a lot of fun, we cover so much, media measurement, human data, the rapid transition to machine-based data, the day measurement 'died,' the importance of human-first data and aligning AI models with human behaviour, the nuances of brand attention, emotional impact in advertising, and the convergence of significant industry changes. Phew! We also talk about the Karen’s upcoming WARC course, 'Mastering Media Effectiveness,' and of course Karen’s hotly anticipated new book The Attention Economy: A Category Blueprint - which is on pre-order here https://lnkd.in/eZhis3DY 2️⃣ 🎙 In Part Two Karandeep Singh Kapany from Duolingo, joins me to talk about a market I am really fond of, having had the pleasure of overseeing marketing for India, I was thrilled to dig into the nuances of the market with Karan. I was fascinated to hear how Karan navigates the local marketing of a global brand in a market as complex as India. We delve into the complexities and strategies behind Duolingo’s growth in the Indian market. Karan shares insights on the vast linguistic and cultural diversity of India and we chat about how Duolingo adapts its campaigns for different regions, the importance of local insights, and the role of influencers and social media in their marketing efforts and why taking risks and pushing boundaries is crucial for brand success in a multi-faceted market like India. I hope you enjoy this two part episode today. The Cannes Sessions are brought to you by Freedman International Cannes Lions International Festival of Creativity #marketingpodcast #attentioneconomy #internationalmarketing #globalmarketing
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Mark Ritson expressed his view that there are things that are a lot more important than creativity in marketing, for example product development, which he suggests is about 400 times more important. But marketers are focussed on the wrong things and successes like Liquid Death play into the narrative. Listen to more from Mark here https://lnkd.in/e_uD8A62 or here https://lnkd.in/e9ybeJWV The Cannes Sessions brought to you by Freedman International Marketing Week Mini MBA with Mark Ritson Cannes Lions International Festival of Creativity #marketingpodcast #marketing
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Find out what happened when I met Karen Nelson-Field PhD, new episode coming tomorrow. Subscribe here: https://lnkd.in/dBdBD7qm or here https://lnkd.in/evJydtA9 Amplified Intelligence Freedman International #attention #laughter #marketing #marketingpodcast
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If you haven't had a chance to check out the latest episode featuring Mark Ritson - this is some of what you are missing. Get more here https://lnkd.in/e9ybeJWV or here https://lnkd.in/eNy3h-PR I had a great time recording this in person with Mark at the Cannes Lions International Festival of Creativity, we cover so much in this episode, this will give you a sense of what to expect.
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Being a small brand is hard and the odds are often stacked against you. Mark Ritson offers some very practical advice to small brands that have ambitions. Catch more advice from Mark in the latest episode of That's What I Call Marketing, the Cannes Sessions. Listen 👂 https://lnkd.in/eTPm9Ku9 or Watch 📺 https://lnkd.in/e9ybeJWV #smallbusinessmarketing #marketingexpertise #markritson Marketing Week Mini MBA with Mark Ritson The Cannes Sessions are brought to you by Freedman International
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👉 👓 Mark Ritson has called the latest episode of That's What I Call Marketing his masterpiece*. You can listen to it here 👂 https://lnkd.in/eTPm9Ku9 or watch it here 📺 https://lnkd.in/e9ybeJWV It was great to meet Mark IRL at the Cannes Lions International Festival of Creativity and we covered so much. 🗣 We chat about his journey into marketing, the importance of consumer orientation, the future of retail media, the role of creativity in marketing, insights from working with global brands, global marketing challenges, the future landscape being shaped by AI, the evolution of marketing practices and the importance of learning (yes being curious) in marketing. 🤔 If you're passionate about marketing and want to gain some invaluable wisdom, you definitely don't want to miss this episode. 👓 *Mark may have been referring to something entirely different in this clip, of course you will have to check out the episode to find out! Marketing Week Mini MBA with Mark Ritson #CMO #marketingstrategy #BrandMarketing #Leadership The Cannes Sessions are brought to you by Freedman International
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A sneak peak into the episode with Mark Ritson from Cannes. It will be out tomorrow, follow these links to get notified when the episode is live. 👉 https://lnkd.in/ec2CirR7 👉https://lnkd.in/eKB5sBEv 👉https://lnkd.in/eyzFQB96 Freedman International Marketing Week Mini MBA with Mark Ritson
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Getting to work with Data Scientists is game changing, at least I wasn't the only one to feel dumb, thanks Chidi Achara 🤣 Enjoy more from The Cannes Sessions here: 👂 here https://lnkd.in/ev-wns_c or 👀 here https://lnkd.in/e-5zuFc3 Huge Cannes Lions International Festival of Creativity Brought to you by Freedman International
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Swarming a clients challenge - that is the value an agency brings. More from Chidi Achara, Chief Product Officer of Huge. 👂 here https://lnkd.in/ev-wns_c or 👀 here https://lnkd.in/e-5zuFc3 Marketers and agencies alike are often faced with answering the question - what value is it to have the agency work on this problem. I think Chidi explains the value so well here, a group of diverse thinkers swarming a business challenge is likely going to help address and solve that business challenge in a way that is different and unique, and will be less inside out. This episode is filled with great insights from Chidi, check out themes of innovation, client-agency relationships, and the future of digital marketing and so much more. The Cannes Sessions are brought to you by Freedman International 00:17 Early Career and Advertising Foundations 04:26 Transition to Nike and Brand Repositioning 06:18 In-House Creative Teams and Retail Challenges 09:45 Global Marketing Strategies at Simon 13:39 Joining Huge and Embracing AI 25:40 Outcome-Based Agency Value 27:31 Client Collaboration and Data Integration 29:00 Early Involvement of Data Scientists 29:52 Innovative Digital Experiences 32:52 Visionary Leadership and Team Focus 37:42 Building Long-Term Client Relationships 43:20 Board Role at Charity Water