New Episode Now Live: S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer of Huge. 👂 Listen https://lnkd.in/ev-wns_c or 👀 Watch https://lnkd.in/e-5zuFc3 In this episode of 'That's What I Call Marketing,' I meet Chidi Achara and delve into his journey in the advertising and marketing world. The discussion kicks off with Chidi reflecting on his foundational years at renowned advertising agencies like Gray and BBH, where he learned valuable lessons about strategic thinking, creative storytelling, and relationship management. These skills were put to use while managing the Levi's account globally and contributing to the establishment of BBH New York. We cover Chidi’s shift to the client side with Nike, where he led a creative team to relaunch the iconic Cole Haan brand, aiming to attract a younger demographic. This diverse background culminated in Chidi landing into his current role as Chief Product Officer at Huge, where he focuses on integrating AI and technology to create 'intelligent experiences' that are highly personalised and conversational. The episode also touches on maintaining long-term client relationships, the shift toward outcome-based agency models, and the critical role of visionary leadership. We also discuss Chidi’s involvement with charity: water, an organisation I am a huge fan of since my time working in the nonprofit sector, and we cover their commitment to leveraging technology for transparency and impactful communication in the nonprofit sector. Throughout the discussion, themes of innovation, client-agency relationships, and the future of digital marketing are explored, making it a must-listen for anyone interested in the evolving landscape of advertising and technology. The Cannes Sessions are brought to you by Freedman International 00:17 Early Career and Advertising Foundations 04:26 Transition to Nike and Brand Repositioning 06:18 In-House Creative Teams and Retail Challenges 09:45 Global Marketing Strategies at Simon 13:39 Joining Huge and Embracing AI 25:40 Outcome-Based Agency Value 27:31 Client Collaboration and Data Integration 29:00 Early Involvement of Data Scientists 29:52 Innovative Digital Experiences 32:52 Visionary Leadership and Team Focus 37:42 Building Long-Term Client Relationships 43:20 Board Role at Charity Water De'Andra LaBoo (Roberts) Lisa De Bonis scott harrison Katie Roberts Kevin Freedman
About us
Marketing Podcast and Consultancy. That's What I Call Marketing is all about curiosity. I am incredibly curious about marketing, how we think it works and the latest evidence that suggests we may be right or we may be wrong. This podcast interviews the best and brightest marketing minds to talk to them about their views on marketing today. What Guests have to say: "I love going on podcasts. This was one of the most enjoyable where I was asked questions by the host Conor Byrne that got me saying things that are a bit more open and candid and useful than the things I normally find myself saying." James Hurman
- Website
-
https://www.thatswhaticallmarketing.com
External link for That's What I Call Marketing
- Industry
- Marketing Services
- Company size
- 1 employee
- Headquarters
- Dublin
- Type
- Self-Employed
- Founded
- 2022
Locations
-
Primary
Dublin, IE
Employees at That's What I Call Marketing
Updates
-
🌞🎶 That's What I Call Marketing Summer Line-Up Announcement 🌞🎶 🗓 July 9th Chidi Achara 🗓July 16th Mark Ritson 🗓July 23rd Karen Nelson-Field PhD & Karandeep Singh Kapany - bumper episode 🗓July 30th Kevin Kent 🗓Aug 6th Mauro Porcini 🗓Aug 13th Gerry D'Angelo 🗓Aug 20th Jon Lombardo & Peter Weinberg 🗓Aug 27th James Hurman & Jimmy Knowles - another bumper episode Episodes released every Tuesday, stay tuned to That's What I Call Marketing for these amazing episodes. Cannes Session episodes in partnership with Freedman International
-
-
S3 Ep24: Building a Billion Dollar Global Brand with Colin Westcott-Pitt, Global Chief Brand Officer of Glanbia Performance Nutrition (GPN). Check it out here https://lnkd.in/eaX_tRgT or listen here https://lnkd.in/etxJnqSe Glanbia is an incredible Irish success story - it has operations in 32 countries with leading market positions in sports nutrition, cheese, dairy ingredients & more. Glanbia products are sold or distributed in over 130 countries. Glanbia Performance Nutrition (GPN) has a portfolio of about 9 brands, like Slim Fast and the hugely successful Optimum Nutrition which Glanbia acquired in 2008 and it achieved over $1.1 Billion in revenue in 2023. Earlier this year in a video posted about annual results CEO Hugh McGuire spoke about the role of marketing and brand in growth, always great to hear CEO's that value marketing's role so publicly. So it is great to speak to Colin about his journey to this role and how he is approaching brand led growth in over 90 markets, the complexities of that, which Diplomat Agency has been set up to help brands navigate, and how he approaches global and local needs and nuances. A wonderful episode with wonderful insights and great advice. 12:25 Optimum Nutrition's Success Story 19:19 Partnership with McLaren F1 23:35 Balancing Global and Local Branding 28:56 Investing in Local Talent 29:52 Learning from Mistakes and Experimentation 31:50 Valuing Brand in Business Strategy 33:48 Conversations with the C-Suite 34:42 Marketing Metrics and Business Goals 37:38 Adapting to Technological Changes 40:18 Maintaining Market Leadership 42:13 Skills for Future Marketers
-
-
The Cannes Lions International Festival of Creativity was a great experience and while I was there I tried to share as much of what was going on through the Cannes Sessions Daily Round Up. If you missed any of them you can walk your way through the week by catching up here on youtube or podcast player: 🗓 Sunday: 👁️ https://lnkd.in/ewabu34U 👂https://lnkd.in/epAseNdD 🗓 Monday: 👁️ https://lnkd.in/eye92dhJ 👂https://lnkd.in/eQWuwmQf 🗓 Tuesday: 👁️ https://lnkd.in/eVf--mPX 👂https://lnkd.in/eDpxy_4M 🗓 Wednesday: 👁️ https://lnkd.in/eK2_cqhd 👂 https://lnkd.in/ezDres2h 🗓 Thursday: 👁️ https://lnkd.in/eQTbe9M5 👂 https://lnkd.in/eD-WSekX 🗓 Friday: 👁️ https://lnkd.in/eFQsdB-K 👂 https://lnkd.in/eNHjNqsS You will hear from: Carine Jean-Jean VP of Brand & Communications at RTL AdAlliance Charley Stoney of IAPI - Institute of Advertising Practitioners in Ireland, David Tiltman of WARC, Yakira Young, Diana Flutur, Léoda Esteve Managing Director Marcel Worldwide, Sasan Saeidi, Global Chief Business Officer, VML, Marissa Nelson, EVP Marketing & Communications at Equativ , Rita Kirwan of Flogas, Lauren de Boer of LinkedIn, Tom McAleer of Deloitte Digital, Lara Krug CMO of the Kansas City Chiefs, Lorna Tutty of Droga5 Dublin, Alexandra Jakljusina & Tyla Nofal (CAPM)® of PHD, Jamie Fulham and Lorna Begley of Diageo, Patrick O'Keefe of E.L.F. BEAUTY, Claire Molyneux of Publicis France, Eduardo Marques, Amber Redmond & Paddy Collins, Jimi McGrath MD of Droga5 Dublin & James Hurman. As well as the observations of myself and Colin Lewis. Thanks to Freedman International for their partnership of this series More to come from the Cannes Sessions throughout the summer when I will share episodes I recorded at the festival. A new episode will be out tomorrow with Colin Westcott-Pitt Global Chief Brand Officer of Glanbia Performance Nutrition (GPN).
-
-
Vol6 The Cannes Sessions daily round up is out now. Listen https://lnkd.in/ejrg92Ze or Watch https://lnkd.in/eFQsdB-K The Cannes Lions International Festival of Creativity ends today Friday so this is the final daily round up for this year. A shorter episode today, but I chat to Claire Molyneux of Pubilcis France, one of the Young Lions jurors Eduardo Marques before heading to the Terrace Stage for the Young Lions awards. It was a wonderful experience to see how much it means to everyone. I get a reaction from the Irish silver medalists Amber Redmond & Paddy Collins of Slater Design, massive congratulations to Georgia Murphy & Lorna Tutty of Droga5 Dublin and Emmet Mahony & Lauren McKay of Diageo for their shortlisting, some achievement and I hope all the Young Lions feel incredibly proud of being there and representing their countries. I also grab Jimi McGrath of Droga5 Dublin to get his thoughts on the week and then head over to meet James Hurman and get his reflections on Cannes 2024. During the summer episodes will be released from the interviews I carried out at Cannes so stay tuned - more of that content Hannah Mcglynn! Thanks for tuning in and please do like, share and all that stuff, it really helps build the audience. The show will be back next week with an episode featuring Colin Westcott-Pitt Global Chief Brand Officer of Glanbia Performance Nutrition (GPN).
-
-
Vol5 The Cannes Sessions - Daily Round Up is out now. Listen: https://lnkd.in/exsu4xnm Watch: https://lnkd.in/eQTbe9M5 A bumper edition of the Cannes Sessions Daily Round Up today. I started the day over at the LinkedIn rooftop where all things B2B have been discussed all week and this morning I caught Rita Kirwan, Lauren de Boer & Tom McAleer to get their take on the state of B2B. I then headed out (in the rain...I know can you believe it) to the RTL AdAlliance beach where I saw a panel being hosted by Emmanuel Probst of IPSOS. And right after that Justin Reid and Lara Krug from the Kansas City Chiefs took to the stage and I was able to chat to Lara before she took to the stage about her role as CMO with one of the most successful franchises in the National Football League (NFL). I took some time out to catch up with some of the Young Lions, Lorna Tutty joined me with some good news about how the Droga5 Dublin team is getting on and then Alexandra Jakljusina & Tyla Nofal (CAPM)® came straight out of their presentation to give me the low down. I was able to catch up Jamie Fulham and Lorna Begley of Diageo, they have won 2 Silver Lions with Baileys Sound Scales. IAPI - Institute of Advertising Practitioners in Ireland Finally I rounded out the day at the creators terrace to hear from Marc Hustvedt President of MrBeast in conversation with X CEO Linda Yaccarino and managed to track down one of my favourite brands, E.L.F Beauty, where I got to say hi to Kory Marchisotto again and hear from Patrick O'Keeffe (and grab a few seconds with him too). So another jam packed day at Cannes, the final round up will come out tomorrow and then I will be releasing episodes I have recorded at the festival throughout the summer months, so lots of great interviews coming your way with the likes of Karandeep Singh Kapany of Duolingo, Mark Ritson, Karen Nelson-Field PhD, Jon Lombardo & Peter Weinberg, Gerry D'Angelo and many many more. Thanks to Freedman International for their support.
-
-
Day 3 of Cannes is over, well for me, most other people seem to be at parties! Another big day so much going on, and today's daily round up aims to catch you up on all that has happened. The Cannes Session Daily Round Up is now live Listen https://lnkd.in/ecF4Qyna or Watch https://lnkd.in/eK2_cqhd First up is a review of the main stage interview with Elon Musk by Mark Read of WPP. Mark pulled no punches and it was a really engaging conversation. Colin Lewis joins me to talk about his session and also talks about Grainne Wafer'ss session talking about reimagining Guinness. There was a session at the RTL AdAlliance beach where I caught up with Diana Flutur, Léoda Esteve Managing Director, Marcel Worldwide & Sasan Saeidi, Global Chief Business Officer, VML And I also got to catch up with the wonderful Marisa Nelson, EVP Marketing & Communications at Equativ (which I still managed to pronounce wrong despite all our takes Marisa....sorry!) to talk about what she has been hearing and seeing at Cannes this week. Also today I met with Matthew Herbert of Tracksuit, just for a coffee so not in this episode, but I just love what he and Connor Archbold are building, they are so laser focussed I recorded an episode with Jimmy Knowles of Canva, and of course today I had the pleasure of recording an episode with Mauro Porcini of PepsiCo, what an amazing experience, I could have spent all day talking to him. They will be out in the coming weeks. Brought to you by Freedman International
-
-
The Cannes Sessions have started. Watch here https://lnkd.in/edJpK_CT or Listen here https://lnkd.in/ehet6YGH While the Cannes Lions International Festival of Creativity hasn't kicked off yet I had a chance today to get a look around the festival, attend the press briefing and get an insight into what we can expect this week. Colin Lewis will be joining me every day this week to chat about what we see and hear. I was also thrilled to be joined by Carine Jean-Jean VP of Brand & Communications at RTL AdAlliance to talk about what is being planned at the RTL beach this week. So tune in and find out what will be going on this week. Thanks to Freedman International for their partnership on this series.
-
-
That's What I Call Marketing reposted this
Episode two is out and its not me and Bernard Brogan droning on this time! Joining Conor to talk Creativity are three legends sharing a variety of great perspectives. Claire O'Grady has championed creativity at Legacy right from the outset and Mícheál Brennan has brought a whole new dimension since he joined - combined their thinking is so unique. I've worked with Aidan McLaughlin on both agency and client side and his talent for storytelling is one of the best I've seen. This is well worth a listen for any who wants to be creative in whatever they do. https://lnkd.in/edSqv_cj Legacy Communications x That's What I Call Marketing #BuildingALegacy
Podcast 2 - Creativity Matters - Legacy Communications
https://legacycommunications.com