🤝Meet The Marketing Scientist Peter Hammer & tune in to the latest podcast to hear us talk about the enduring strength of traditional TV and the surprisingly consistent behaviours across age groups and so much more.
🔗 Episode is linked in the comments ⤵
In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science Peter claimed the domain "The Marketing Scientist". Leveraging his work with major global brands like Paramount, Sony, and Warner Bros Discovery Peter now consults with brands across the globe to help marketers, media businesses and advertisers to make evidence-based decisions to grow their brands.
🌍 I am passionate about global market dynamics, so it was great to get Peter's perspective on the importance of understanding regional content preferences, while recognising universal audience behaviours to unlock powerful marketing strategies.
⛹🏾♀️🏌🏾♂️🚴🏻 We get into the science of sponsorship too and Peter shares insights into how to seamlessly integrate brands into content and how that can skyrocket ad recall and audience engagement.
🗃️Peter's emphasis on evidence-based decisions and robust measurement tools is a reminder that while trends may come and go, the foundation of successful marketing lies in data-driven strategies.
🎙️ Check out the episode, links shared in the comments. ⤵
💡 If you enjoy the episode or disagree with it please do leave a comment. And if you can rate, review or share it is much appreciated.
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