Andrej Penkov

Founder of award winning craft beer brewery.

Successfully developed and launched 4 beers into commercial production
Achieved 170% YoY revenue growth 2022-2023
Winner of bronze and silver medals at 2019 Dublin Craft Beer Festival
Project managed scaling up of beer recipes to commercial scale
Developed creative briefs for label design and managed the process from sketch to printing
Ensured 90% customer retention (repeat purchases)

Managing a distributed multicultural Customer Success to deliver on client retention and growth targets

People managed a growing FTE team, 2ppl > 4 ppl + managed growing implementation team, 2 ppl > 5 ppl
Implemented team management best practices: introduced regular 1on1s, organized inclusive distributed team events, set up seasonal flu shot clinics, personalized recognition tokens, standardized interviewing process, developed DEI job descriptions, introduced coaching… Show more

Managing a distributed multicultural Customer Success to deliver on client retention and growth targets

People managed a growing FTE team, 2ppl > 4 ppl + managed growing implementation team, 2 ppl > 5 ppl
Implemented team management best practices: introduced regular 1on1s, organized inclusive distributed team events, set up seasonal flu shot clinics, personalized recognition tokens, standardized interviewing process, developed DEI job descriptions, introduced coaching approach to management, developed and launched formal performance review process to support annual transparent merit based salary raises, introduced no meetings day, introduced mental well being benefits during pandemic, introduced consistent onboarding resources
Operationalized vendor requests by introducing ticketing system, key impact - 92% tickets resolved under SLA (improvement 16 pp)
Introduced client/individual performance tracking dashboard for the first time, increased implementation team efficiency by 5% (10 hours per week)
Managed organizational change (significant scope expansion) to launch two additional product offerings via aligning team individual motivation with the new company vision, designing new onboarding and certification training, and successfully advocating for the compensation increase with C-levels; zero attrition post-reorg
Developed pandemic team management strategy: introduced remote working option, new team norms, mental well being check ins, ran localized “Resilience” trainings
Lead cross functional Product and Sales collaboration Show less

Using Adobe Marketing Cloud solutions (Adobe Analytics, Audience Manager and Target) to deliver complete attribution (visit to loan/credit approval) for Westpac, one of the top AU/NZ retail banks. Managed client relationships and was responsible for personalization of both advertising, public site and logged-in customer experience as well as translating data into actionable insights for senior management.

Run over 40 experiments on Westpac Home and Product pages
Verified a number of… Show more

Using Adobe Marketing Cloud solutions (Adobe Analytics, Audience Manager and Target) to deliver complete attribution (visit to loan/credit approval) for Westpac, one of the top AU/NZ retail banks. Managed client relationships and was responsible for personalization of both advertising, public site and logged-in customer experience as well as translating data into actionable insights for senior management.

Run over 40 experiments on Westpac Home and Product pages
Verified a number of conversion optimization approaches for different audiences using experiment data
Improved lead to qualified lead ratio by 27% Show less

Reporting to Commercial Director, I am responsible for growing Ora's Google advertising revenue and profitability.

My key responsibilities include:
Achieving and overachieving monthly Google advertising revenue targets
Implementing initiatives and processes to enhance the value of Ora's proposition
Liaising with Product team to develop new product features and improve existing ones (Sales to Product feedback)
Leading and motivating a virtual team including Onboaring… Show more

Reporting to Commercial Director, I am responsible for growing Ora's Google advertising revenue and profitability.

My key responsibilities include:
Achieving and overachieving monthly Google advertising revenue targets
Implementing initiatives and processes to enhance the value of Ora's proposition
Liaising with Product team to develop new product features and improve existing ones (Sales to Product feedback)
Leading and motivating a virtual team including Onboaring specialists, Telesales and Business Growth Managers
Developing and delivering product and sales trainings for Telesales and Account Management Teams
Aiding Sales team with pitching and more complex advertising solutions Show less

During my tenure as an Account Manager, I managed a multi-million client portfolio (both agency and direct advertisers) in Russia and consistently achieved and overachieved my revenue and product adoption targets, as well as exceeded management expectations.

Driven AdWords solution suite for key Russian clients in Small Business & Mid-Market programs
Managed an est. $4M quarterly portfolios of 20 to 40 clients, continuously overachieving
revenue and operational targets
Speaker… Show more

During my tenure as an Account Manager, I managed a multi-million client portfolio (both agency and direct advertisers) in Russia and consistently achieved and overachieved my revenue and product adoption targets, as well as exceeded management expectations.

Driven AdWords solution suite for key Russian clients in Small Business & Mid-Market programs
Managed an est. $4M quarterly portfolios of 20 to 40 clients, continuously overachieving
revenue and operational targets
Speaker at regional digital marketing events and forums in Russia Show less