About
My passion is 'doing good, well'. I'm energized by companies with business models that…
Activity
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It was such a pleasure to team up with the Omio PR team (and a fellow American expat!) on today's joint communication. 🤝 Cheers, Elaine Azlin! Look…
It was such a pleasure to team up with the Omio PR team (and a fellow American expat!) on today's joint communication. 🤝 Cheers, Elaine Azlin! Look…
Shared by Kimberly Littlefield
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Omio, the leading global platform for booking trains, planes, buses, and ferries, announces its partnership with Companjon. Omio Flex will now allow…
Omio, the leading global platform for booking trains, planes, buses, and ferries, announces its partnership with Companjon. Omio Flex will now allow…
Liked by Kimberly Littlefield
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I’ve been having a pretty rough few months between family illness, some loss, work and personal struggles. What have I learned? ⬇️ 1️⃣ That in order…
I’ve been having a pretty rough few months between family illness, some loss, work and personal struggles. What have I learned? ⬇️ 1️⃣ That in order…
Liked by Kimberly Littlefield
Experience
Education
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University of Michigan - Stephen M. Ross School of Business
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Activities and Societies: Nonprofit and Public Management Center, Ross Net Impact, Emerging Markets Club, Revitalization & Business, Michigan Business Women, Ross Marketing Club
• Emphases in Emerging Markets, Public & Social Sectors
• MAP Student Consultant: market entry strategy for Aparajitha Foundations (India)
• Global Consulting Projects: confidential private hospital (Uganda), Riders for Health (multinational), Honey Care Africa (Kenya)
• Local Consulting Projects: Southeast Michigan Land Conservancy (Board Fellow), Henry Ford Academy (Detroit Impact)
• Finalist: China Business Challenge 2011
• Semi-Finalist: YUM! Brands CSR Consulting Challenge…• Emphases in Emerging Markets, Public & Social Sectors
• MAP Student Consultant: market entry strategy for Aparajitha Foundations (India)
• Global Consulting Projects: confidential private hospital (Uganda), Riders for Health (multinational), Honey Care Africa (Kenya)
• Local Consulting Projects: Southeast Michigan Land Conservancy (Board Fellow), Henry Ford Academy (Detroit Impact)
• Finalist: China Business Challenge 2011
• Semi-Finalist: YUM! Brands CSR Consulting Challenge 2012
• Cohort Representative, Participant: Leadership Crisis Challenge 2012 -
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Activities and Societies: American Advertising Federation (AAF), National Society of Collegiate Scholars (NSCS), College Newspapers Business and Advertising Managers, Inc. (CNBAM), Associated Students of Michigan State University (ASMSU)
• Graduated with Honors in both degree programs
• Member of Honors College and Academic Scholars Program
• Authored Honors Senior Thesis, "A Variable Study on Methods of Political Participation" within College of Social Science, received High Honors upon oral defense, 2008
• Served as the sole Student Representative on College Newspapers Business and Advertising Managers (CNBAM) Board; planned and hosted annual conference in Portland, Oregon, 2007
• Appointed to Director of…• Graduated with Honors in both degree programs
• Member of Honors College and Academic Scholars Program
• Authored Honors Senior Thesis, "A Variable Study on Methods of Political Participation" within College of Social Science, received High Honors upon oral defense, 2008
• Served as the sole Student Representative on College Newspapers Business and Advertising Managers (CNBAM) Board; planned and hosted annual conference in Portland, Oregon, 2007
• Appointed to Director of Research, American Advertising Federation - MSU Chapter, 2007
• Elected to Associated Students of Michigan State University (ASMSU) Academic Assembly, College of Communication Arts and Sciences Representative, 2005 -
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• Six week hands-on advertising summer program in Italy and France through Michigan State
• Courses taken: International Advertising (Honors) and Advanced Creative Broadcast
• Attended Cannes International Advertising Festival
Projects
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Digital Asset Management (DAM) System
- Present
Background/Overview
Our organizational goal was to find a scalable system for housing all digital assets to ensure efficiency, security, and facilitate building brand equity. This system needed to have versioning and connected workflows controls (between marketers, creative professionals, and content managers), which would ensure greater efficiencies and faster time to market by managing digital assets across the organization. From a cost standpoint, our goal was to reduce overhead and gain…Background/Overview
Our organizational goal was to find a scalable system for housing all digital assets to ensure efficiency, security, and facilitate building brand equity. This system needed to have versioning and connected workflows controls (between marketers, creative professionals, and content managers), which would ensure greater efficiencies and faster time to market by managing digital assets across the organization. From a cost standpoint, our goal was to reduce overhead and gain efficiencies by sharing single assets within multiple campaigns and for different purposes. From a business agility and security stand point, we wanted to gain full version control, user management, and managed access to creative content distributed within internal and external teams.
Role
Conducted a needs analysis, followed by gathering requirements around ingestion, annotation, cataloging, storage, retrieval and distribution of digital assets. Led the solicitation process by performing research and availability of mid-market SaaS DAM solution suppliers/vendors. Compiled and issued Request For Information (RFI) to selected vendors, performed alternative analysis, and managed the procurement of the desired solution. Successfully implemented a solution which excelled in the following areas: brand management, asset ingestion, boasted cloud storage (Amazon Web Services), asset version control, and efficient workflow capabilities.Other creatorsSee project
Languages
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English
Native or bilingual proficiency
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French
Elementary proficiency
More activity by Kimberly
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Your journey towards data resilience is a complex one and can be confusing for many organisations. This short cyber resilience assessment is a first…
Your journey towards data resilience is a complex one and can be confusing for many organisations. This short cyber resilience assessment is a first…
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Ireland continues to make significant strides in renewable energy production and consumption, so it's no surprise that tonight's 'Energy Innovation…
Ireland continues to make significant strides in renewable energy production and consumption, so it's no surprise that tonight's 'Energy Innovation…
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Thank you to Patrick Liddy for organizing the Energy Innovation Ireland meet up this evening. Great presentations by Chloe Kinsella, Toni Staykov…
Thank you to Patrick Liddy for organizing the Energy Innovation Ireland meet up this evening. Great presentations by Chloe Kinsella, Toni Staykov…
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