Kimberly Littlefield

Kimberly Littlefield

Ireland
2K followers 500+ connections

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About

My passion is 'doing good, well'. I'm energized by companies with business models that…

Activity

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Experience

  • Companjon Graphic

    Companjon

    Dublin, County Dublin, Ireland

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    County Dublin, Ireland

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    County Dublin, Ireland

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    Greater Boston Area

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    Greater Boston Area

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    Greater Boston Area

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    Greater Boston Area

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    Jinja, Uganda

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    Madurai Area, India

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    San Francisco Bay Area

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    Greater Detroit Area

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Education

  • University of Michigan - Stephen M. Ross School of Business Graphic

    University of Michigan - Stephen M. Ross School of Business

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    Activities and Societies: Nonprofit and Public Management Center, Ross Net Impact, Emerging Markets Club, Revitalization & Business, Michigan Business Women, Ross Marketing Club

    • Emphases in Emerging Markets, Public & Social Sectors
    • MAP Student Consultant: market entry strategy for Aparajitha Foundations (India)
    • Global Consulting Projects: confidential private hospital (Uganda), Riders for Health (multinational), Honey Care Africa (Kenya)
    • Local Consulting Projects: Southeast Michigan Land Conservancy (Board Fellow), Henry Ford Academy (Detroit Impact)
    • Finalist: China Business Challenge 2011
    • Semi-Finalist: YUM! Brands CSR Consulting Challenge…

    • Emphases in Emerging Markets, Public & Social Sectors
    • MAP Student Consultant: market entry strategy for Aparajitha Foundations (India)
    • Global Consulting Projects: confidential private hospital (Uganda), Riders for Health (multinational), Honey Care Africa (Kenya)
    • Local Consulting Projects: Southeast Michigan Land Conservancy (Board Fellow), Henry Ford Academy (Detroit Impact)
    • Finalist: China Business Challenge 2011
    • Semi-Finalist: YUM! Brands CSR Consulting Challenge 2012
    • Cohort Representative, Participant: Leadership Crisis Challenge 2012

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    Activities and Societies: American Advertising Federation (AAF), National Society of Collegiate Scholars (NSCS), College Newspapers Business and Advertising Managers, Inc. (CNBAM), Associated Students of Michigan State University (ASMSU)

    • Graduated with Honors in both degree programs
    • Member of Honors College and Academic Scholars Program
    • Authored Honors Senior Thesis, "A Variable Study on Methods of Political Participation" within College of Social Science, received High Honors upon oral defense, 2008
    • Served as the sole Student Representative on College Newspapers Business and Advertising Managers (CNBAM) Board; planned and hosted annual conference in Portland, Oregon, 2007
    • Appointed to Director of…

    • Graduated with Honors in both degree programs
    • Member of Honors College and Academic Scholars Program
    • Authored Honors Senior Thesis, "A Variable Study on Methods of Political Participation" within College of Social Science, received High Honors upon oral defense, 2008
    • Served as the sole Student Representative on College Newspapers Business and Advertising Managers (CNBAM) Board; planned and hosted annual conference in Portland, Oregon, 2007
    • Appointed to Director of Research, American Advertising Federation - MSU Chapter, 2007
    • Elected to Associated Students of Michigan State University (ASMSU) Academic Assembly, College of Communication Arts and Sciences Representative, 2005

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    • Six week hands-on advertising summer program in Italy and France through Michigan State
    • Courses taken: International Advertising (Honors) and Advanced Creative Broadcast
    • Attended Cannes International Advertising Festival

Projects

  • Digital Asset Management (DAM) System

    - Present

    Background/Overview
    Our organizational goal was to find a scalable system for housing all digital assets to ensure efficiency, security, and facilitate building brand equity. This system needed to have versioning and connected workflows controls (between marketers, creative professionals, and content managers), which would ensure greater efficiencies and faster time to market by managing digital assets across the organization. From a cost standpoint, our goal was to reduce overhead and gain…

    Background/Overview
    Our organizational goal was to find a scalable system for housing all digital assets to ensure efficiency, security, and facilitate building brand equity. This system needed to have versioning and connected workflows controls (between marketers, creative professionals, and content managers), which would ensure greater efficiencies and faster time to market by managing digital assets across the organization. From a cost standpoint, our goal was to reduce overhead and gain efficiencies by sharing single assets within multiple campaigns and for different purposes. From a business agility and security stand point, we wanted to gain full version control, user management, and managed access to creative content distributed within internal and external teams.

    Role
    Conducted a needs analysis, followed by gathering requirements around ingestion, annotation, cataloging, storage, retrieval and distribution of digital assets. Led the solicitation process by performing research and availability of mid-market SaaS DAM solution suppliers/vendors. Compiled and issued Request For Information (RFI) to selected vendors, performed alternative analysis, and managed the procurement of the desired solution. Successfully implemented a solution which excelled in the following areas: brand management, asset ingestion, boasted cloud storage (Amazon Web Services), asset version control, and efficient workflow capabilities.

    Other creators
    See project

Languages

  • English

    Native or bilingual proficiency

  • French

    Elementary proficiency

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