Softswiss’ Affilka GGR doubles in H1 2024

Affilka by Softswiss now powers over 375 brands, demonstrating stable growth in the first half of 2024 compared to the same period in 2023. Analysis of the product’s financial metrics reveals that the affiliate gross gaming revenue (GGR) doubled during this time. Additionally, the player deposits increased by 2.3 times and affiliate payments demonstrated almost 60% year-on-year growth in the first half of the year.

Recent trends in affiliate marketing include performance-based commission, an increasing focus on influencer relationships and AI impact. Affilka by Softswiss’ high degree of customisation and user-friendliness, combined with tailored features and intuitive design, resonates with users and enhances affiliates’ experience.

In the first half of 2024, over 65,000 new affiliate accounts were registered, making up almost a quarter of all accounts on the platform. The indicator increased by 50.9% compared to the first half of the previous year.

New player registrations grew by 77% in the first half of 2024 compared to the same period of the previous year. In absolute terms, the metric exceeded 17.9 million over the period under analysis. The number of unique clicks on referral links surpassed 965 million, remaining relatively unchanged compared to the same period of the previous year.

Summarising the findings, Anastasia Borovaya, head of Affilka by Softswiss, said: “Recognising the vital role of affiliate marketing for success within the rapidly changing igaming landscape, we put a lot of effort into offering exceptional service that meets our clients’ needs and anticipations. The current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience.”