G-CMO

Have you ever dreamed of becoming a drop shipper? 29-year-old Ofir Bokobza began his career at the age of 14, building sites, playing around with SEO, and selling leads. He never graduated high school, and today, he is one of the youngest CMOs on G-CMO, managing a department of 40 marketers with a yearly sales cycle of $200M and 50k paying users. The company is AutoDS.com, and it began with three friends from Beer-Sheva who had a brilliant idea: help sellers worldwide sell better and make money. So if you dream of becoming a drop shipper, or a heck of a good marketer, this is a must-listen. We're super excited to unveil the debut episode of >> "SHOUT OUT" - the G-CMO podcast! Get ready to be blown away as we take you behind the scenes with the Global Chief Marketing officers of the hottest tech companies. Tune in with your favorite streaming platform: ▶ 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 <https://lnkd.in/eg75PF_k>, ▶ 𝗔𝗽𝗽𝗹𝗲 <https://lnkd.in/eyhsgddr>. ▶ Episodes can also be listened and watched on the Calcalist website: <https://lnkd.in/eTp4VfTd> Thank you to Dror Ganot (Lustgarten), Founder & CEO and Eden Malka, Head of Podcast & Content at ADIO Spotify & Podcast Advertising, for their support! Thank you to Limor Reznik, our esteemed forum member, for her help. The podcast is in collaboration with ADIO Spotify & Podcast Advertising, Spotify's business partner. ADIO also offers global brands the opportunity to reach their target audience on Spotify in any territory worldwide! Sophie Melnik Amitay Shiri Grosbard Orit Cohen #SHOUTOUT #GCMOPodcast #CMO #marketingexcellence #marketingtrends

What a night at the G-CMO annual event! Over 200 G-CMOers and friends came together, mixing networking with learning despite the heavy hearts we carry these days. Sophie, Shiri, and Orit took us from humble beginnings 7 years ago to where we've grown into a true House of Brands. G-CMO, our main forum, has expanded to include NEXT for top VPs, RISE for emerging talents, the G-CMO Academy, our shout-out podcast, and more coming up. This year's "Playground" theme had us teaming up with Wix and TikTok Israel to shake up our B2B game. We heard from: •⁠  Batsheva Moshe (Wix) •⁠  ⁠Anna Pelkin (TikTok Israel) •⁠  ⁠Amit David Berstein (Leave a Mark) Niv Shaked and Dedi Schwartz got us hands-on with innovation and AI, while tal menkes inspired us to ditch self-doubt and let our creativity soar. Big thanks to everyone who made this happen. Together, we're not just facing challenges - we're reimagining the future of marketing. We would like to thank the entire team of: ▶ WIX - Batsheva Moshe, Mor Levi, Dedi Schwartz and Wix Studio ▶ Tiktok - Netta Lustig, Reut Cohen, Anna Pelkin, Niv Shaked, Moran Nurok ▶ our production partner: Tali Bender-Assour ▶ our volunteers: Rony Katz Amichay, Lior Bash 🦄 Carmit Feller Aya Laufer Moria Inbar Jenyfer Jerbi Gili Erenreich Hila Fridlender To our photographers, Sabine Sharon and Rachel Revach, thank you!

Yael Artsy's story is unusual yet ordinary. A northern Moshavnikit with the discipline of a ballet dancer, she began her career as an AE in an ultra-Orthodox advertising firm, experienced meteoric promotions, and reached the top at Strauss WATER. There were pioneering points along the way, including relocating with three kids to the US and taking a break to breathe and reconnect, even before it was a favored status on LinkedIn. No wonder her kids think Mom was cool. Listening to the episode, you will discover why it is worthwhile to work in a global company, how English is not just a language, it is a culture; and how important it is to pay attention to nuances. Tune in with your favorite streaming platform: ▶ 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 <https://lnkd.in/eVv7Ek9H>, ▶ 𝗔𝗽𝗽𝗹𝗲 <https://lnkd.in/eWMFnGy9>. ▶ Episodes can also be listened and watched on the Calcalist website: <https://lnkd.in/eReDUiXj> Thank you to Dror Ganot (Lustgarten), Founder & CEO and Eden Malka, Head of Podcast & Content at ADIO Spotify & Podcast Advertising, for their support! Thank you to Limor Reznik, our esteemed forum member, for her help. The podcast is in collaboration with ADIO Spotify & Podcast Advertising, Spotify's business partner. ADIO also offers global brands the opportunity to reach their target audience on Spotify in any territory worldwide! Sophie Melnik Amitay Shiri Grosbard Orit Cohen #SHOUTOUT #GCMOPodcast #CMO #marketingexcellence #marketingtrends

🌟 Meet Adee Mor, one of G-CMO's Newest Members and Global VP Marketing and Product at Scodix 🌟 This week, we are happy to introduce Adee Mor (Milner) to the G-CMO community! With over 20 years of executive leadership experience, Adee brings a wealth of knowledge and expertise to Scodix and our network of chief marketers across Israel and globally. She has consistently delivered tangible results throughout her career, with a keen focus on marketing, product development, revenue growth, and public relations. Adee has a proven track record of successfully launching new brands and implementing growth strategies while adeptly navigating change dynamics. Before joining Scodix, Adee served as Chief Marketing Officer at XTEND and as VP Global Marketing and Product at MeMed. Her journey also includes nearly a decade at Teva Pharmaceuticals, where she held strategic roles and most recently served as Head of Marketing for the Gx unit. Before transitioning to Marketing, Adee was a finance leader for a decade and contributed her leadership talents to industry-leading firms such as Comverse, Verifone, and more. We love Adee’s philosophy: “People are people.”: Our team, customers, managers and family, we are all motivated, work with and inspired by people, and that is the core key to building winning strategies, that are based on trust and understanding through genuine human connections and emphasizes that at the heart of every strategy, it all begins with people. 🏞 When she's not spearheading marketing initiatives, Adee enjoys exploring and challenging the dogma: new cultures, places, technologies and human motivations.  When reflecting on her adventurous spirit and curiosity, she loves traveling to natural rural destinations. Join us in welcoming Adee Mor to the G-CMO family! We look forward to her innovative insights and leadership, which she will undoubtedly bring to our community. Orit Cohen Shiri Grosbard Sophie Melnik Amitay #MarketingLeadership #CMO #GCMO #MarketingExcellence #MembersPortrait

Have you ever believed that wearing Air Jordans would make you jump higher? Have you ever been stood up by Nicole Kidman?   Itay Mayer, who went from being a kid who dreamt of Nike, to becoming an advisor at McKinsey and finally leading global marketing at one of the most successful MedTech global companies - Lumenis, shares his story in an episode of "SHOUT OUT" - the G-CMO podcast.   Itay answers some fascinating questions, such as how to build messaging in the beauty industry, how to deal with a celebrity crisis (spoiler—not every man can replace Nicole Kidman with Mandy Moore and get away with it), how direct contact with customers can improve the funnel by dozens of percent, and what insights come from relocating to the US during a global pandemic.   If you are an aspiring marketing professional, this episode is a must-listen. Tune in to the full episode of "SHOUT OUT" - the G-CMO podcast- and get inspired by the world's most successful Israeli marketing leaders. Tune in with your favorite streaming platform:  ▶ 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 <https://lnkd.in/eKgx4yAy>,  ▶ 𝗔𝗽𝗽𝗹𝗲 <https://lnkd.in/eAtTNkm9>. ▶ Episodes can also be listened and watched on the Calcalist website: <https://lnkd.in/ejD_9WgF> Thank you to Dror Ganot (Lustgarten), Founder & CEO and Eden Malka, Head of Podcast & Content at ADIO Spotify & Podcast Advertising, for their support! Thank you to Limor Reznik, our esteemed forum member, for her help. The podcast is in collaboration with ADIO Spotify & Podcast Advertising, Spotify's business partner. ADIO also offers global brands the opportunity to reach their target audience on Spotify in any territory worldwide! Sophie Melnik Amitay Shiri Grosbard Orit Cohen #SHOUTOUT #GCMOPodcast #CMO #marketingexcellence #marketingtrends

🤖 Ready to Become your organization's GenAI guru? The G-CMO Academy, with Shani Burshtein, addresses a critical need: a new role emerging in the marketing world. Our new GenAI Marketing Transformation Leader Course - the first of its kind in Israel - is tailored for forward-thinking marketing professionals. What's on the menu? • Hands-on experience with state-of-the-art tools • A perfect blend of theory and practical know-how • Techniques to seamlessly weave AI into your marketing strategies • Real-world success stories from industry leaders The 14-week journey kicks off September 1, 2024. It will take place on Sunday evenings from 18:00 to 20:30. You can join in person or via Zoom—we're all about flexibility! Spots are limited and there's an interview process. Register here: https://lnkd.in/e3WApyef Orit Cohen Sophie Melnik Amitay Shiri Grosbard Hila Fridlender #GenAI #MarketingTransformation #GCMOAcademy #GCMO

From a technical background, to sales and partnership management, all the way to leading marketing at one of the coolest companies in the world. Have you ever wondered how to make a non-trivial career transition? Not many know this, but Tomer Zuker made a non-trivial career transition from a technical background to becoming the VP of Marketing at a leading global startup, D-ID. In this episode, Tomer shares practical tips on how to land your dream job, one position at a time, plus tools for marketing managers to personalize and interact with AI in real-time. Get ready to be blown away as we take you behind the scenes with the Global Chief Marketing Officers of the hottest tech companies in "SHOUT OUT"  - the G-CMO podcast.    Tune in with your favorite streaming platform. Tune in with your favorite streaming platform: 💫 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 <https://lnkd.in/eKX4PcKd> 💫 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 <https://lnkd.in/e5WPbEEm> 💫 Episodes can also be listened and watched on the Calcalist website:<https://lnkd.in/ePK3F8K9> Thank you to Dror Ganot (Lustgarten), Founder & CEO and Eden Malka, Head of Podcast & Content at ADIO Spotify & Podcast Advertising, for their support! Thank you to Limor Reznik, our esteemed forum member, for her help. The podcast is in collaboration with ADIO Spotify & Podcast Advertising, Spotify's business partner. ADIO also offers global brands the opportunity to reach their target audience on Spotify in any territory worldwide! Sophie Melnik Amitay Shiri Grosbard Orit Cohen #SHOUTOUT #GCMOPodcast #CMO #marketingexcellence #marketingtrends #AI

Introducing the G-CMO Academy's first course in Israel, designed for marketing experts to learn #cybersecurity technology foundations and marketing methodology tailored to the cybersecurity industry. We collaborated with Cyber expert Yitzy Tannenbaum to pioneer a new course that will enable talented marketers to level up their skills to succeed and grow in the cybersecurity marketing field. 💡 Who is this course for? 🔗 This course is intended for cybersecurity marketers looking to dive deep into cybersecurity marketing and for seasoned marketers interested in breaking into the cybersecurity industry. 💡 What will you learn?  🛡 A fundamental understanding of various cybersecurity technologies. 📚 Cyber-specific marketing methodologies, integrating core marketing strategies with industry-specific challenges and opportunities.  ⚖ To be well-prepared to meet the unique marketing challenges in the cybersecurity sector. The content is rich with practical exercises, case studies, and best practices curated by industry experts and seasoned professionals, fostering hands-on learning experiences. Secure your spot now! https://lnkd.in/eyJWwr6t **The course kicks off in September and requires admission through an interview. Aya Laufer Moria Inbar Orit Cohen Sophie Melnik Amitay Shiri Grosbard

🚀 Welcome to our new member of the G-CMO Community! 🚀 Today, we are happy to spotlight Michael Yehoshua. Although he has only been in Israel for seven years only, he is already recognized as a great leader in our marketing industry. Michael Yehoshua is not one to do things halfway. As the current CMO of both SAGE Cyber and Holistic Cyber (HolistiCyber), he is a top-ranked Chief Marketing Officer known for driving record-setting sales figures. Michael's career is marked by leading marketing teams to impressive milestones, including two successful M&A exits and securing multi-million dollar revenue gains. Before his current roles, Michael served as the VP of Global Marketing at SCADAfence, where his leadership fueled substantial growth in customer acquisitions and ROI, culminating in an exit to Honeywell. At TrapX Security, Michael transformed a declining startup into a profitable industry leader, leading to an exit to Commvault. As VP of Marketing at AMC, he revitalized the company's marketing architecture, achieving revenue figures unseen for decades. Beyond his remarkable professional journey, did you know Michael was a heavy metal band's lead singer and guitarist for 5 years? He's a heavy-metal enthusiast! 🎸🤘 Join us in welcoming Michael Yehoshua to the G-CMO community! His blend of professional prowess and unique musical taste makes him a valuable addition to our network. Orit Cohen Shiri Grosbard Sophie Melnik Amitay #MarketingLeader #CMO #Membersportrait #GCMOCommunity 

Lisa Bennett wanted to be a tour guide. She wasn't looking for a career. She followed the path she believed in and emphasized being a good person, a good mother to her four children, and always be learning. That's how things happened, and doors opened. Her cousin, Naftali Bennett, opened the first door for her, hiring her at his startup Cyota. Since then, she has run a marketing empire with a large team and resources. >>>In the episode, Lisa shares how to produce snippets of content and repurpose every virtual event. She also talks about what it was like for her to execute their annual event Virtually Live at the height of the biggest crisis that hit Israel. 🔉 Listen to the full episode of "SHOUT-OUT" - the G-CMO podcast, where you get inspiration from the most successful Israeli marketing leaders in the world. Tune in with your favorite streaming platform: 💫 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 <https://lnkd.in/e_E2k6Zi> 💫 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 <https://lnkd.in/g_9mBpcz> 💫 Episodes can also be listened and watched on the Calcalist website:<https://lnkd.in/eXQM2JSM> Thank you to Dror Ganot (Lustgarten), Founder & CEO and Eden Malka, Head of Podcast & Content at ADIO Spotify & Podcast Advertising, for their support! Thank you to Limor Reznik, our esteemed forum member, for her help. The podcast is in collaboration with ADIO Spotify & Podcast Advertising, Spotify's business partner. ADIO also offers global brands the opportunity to reach their target audience on Spotify in any territory worldwide! Sophie Melnik Amitay Shiri Grosbard Orit Cohen #SHOUTOUT #GCMOPodcast #CMO #marketingexcellence #marketingtrends