Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

🚨 Exciting News! 🚨 We are heading to Groceryshop 2024 in Las Vegas from October 7-9! 🛒✨ Join us to discover how our omnichannel demand-side platform can help brands and agencies: 🚫 Eliminate fragmentation 💰 Optimize investment decisions 🚀 Drive brand growth with AI-powered insights and more! Get ahead and book a meeting with us at the event 👇 https://okt.to/NYL2Zv

Retailers face major challenges in scaling their retail media networks, including: 🔹 Fragmented tech stacks 🔹 Data silos 🔹 Inefficient vendor management 🔹 Complex stakeholder coordination To succeed, a centralized system is essential for streamlining operations and unlocking new revenue. Learn more from Skai's EVP of Strategy Nich Weinheimer in his latest Total Retail article: https://okt.to/yqEYnF

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Retail media insights... like music to your ears! #RetailMediaThursdays is now available on Spotify! Want to know the secret sauce behind the latest retail media trends? We've got you covered with expert interviews, insider tips, and a sprinkle of need-to-know gossip! Listen now: https://okt.to/lxnAMZ Hit that follow button so you never miss an episode.

Another award for our mantle! 🎉 MarTech Breakthrough has named us the "Best Overall AdTech Solution"! This award highlights our Creative Center, a one-stop solution for understanding how creative assets resonate with consumers across channels. Key Features include: 🖼️ Centralized creative management Easily monitor, compare, and test ad performance across multiple publishers 🤝 Enhanced collaboration Streamline the process from analysis to activation with team-wide visibility 📊 Efficient reporting Generate cross-channel reports in minutes with ready-to-use templates A strong creative strategy is required by today's omnichannel ecosystem -- particularly for retail media display -- so we're excited to provide this uniquely powerful offering to marketers. Congratulations to everyone at Skai on this win!

🎅 We're making a list, we're checking it twice... Santa won't be visiting for a while, but now's the time to solidify your retail media plans for the holidays. Here's an early stocking stuffer - the strategies you need to sleigh the season: https://okt.to/nfhFY2

Capture user attention early with Search tab ads!📱👀 Apple Search Ads' Search tab ads put your app in front of users before they even begin searching, enhancing visibility, driving consideration, and potentially increasing searches. See how it works: https://okt.to/PufXx2 #AppMarketing

Retail Media on the rise! 🚀 Our latest trends report shows a 12% YoY increase in conversion rates for retail media, leading to an 18% boost in total conversion volume 📈 This growth is driven by higher purchase intent and platforms like Amazon expanding ad inventory and analytics. Key takeaways for marketers: - Experiment with formats: Use diverse ad formats, like video and interactive content, to stand out - Optimize campaigns: Leverage advanced analytics to target high-conversion opportunities - Stay ahead in the competitive retail media landscape with innovation and optimization Read the full report now! https://okt.to/b5fgIC