About
🎯 17 years of professional experience in sales, business development and…
Articles by Avishay (AJ)
Activity
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#CentralAsia is undergoing a significant energy transformation, shifting from fossil fuels to renewable energy to tackle climate change and meet…
#CentralAsia is undergoing a significant energy transformation, shifting from fossil fuels to renewable energy to tackle climate change and meet…
Liked by Avishay (AJ) Segal, MBA
Experience
Education
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Bar-Ilan University
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Graduated with distinction from an International MBA programme. This comprehensive global course, conducted entirely in English, covered a wide range of subjects including global economics, corporate finance, financial instruments, service and Management Information Systems (MIS) management. It also included specialised modules on business etiquette in Southeast Asia (SEA), entrepreneurship in emerging startup nations and other business topics.
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Activities and Societies: Bar Ilan University Alumni, Bar Ilan University Student Association.
Majored in Logistics, covering areas such as Integrated Logistics Support (ILS), inventory, purchasing and maintenance management, operations research, Production Planning & Control (PP&C), behavioural psychology, project management, and more.
Minored in Applied Economics, with a focus on micro and macroeconomics, Price Theory 1-2, finance, auditing and control within enterprises, and a series of corporate law courses including contracts and ethics.
In addition, participated in…Majored in Logistics, covering areas such as Integrated Logistics Support (ILS), inventory, purchasing and maintenance management, operations research, Production Planning & Control (PP&C), behavioural psychology, project management, and more.
Minored in Applied Economics, with a focus on micro and macroeconomics, Price Theory 1-2, finance, auditing and control within enterprises, and a series of corporate law courses including contracts and ethics.
In addition, participated in pro bono volunteer work, undertaking translation projects in specialised fields such as systems engineering, operations research, mathematics, and neuroscience.
Licenses & Certifications
Volunteer Experience
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Project Manager - Translations
Bar Ilan University
- 2 years
Education
Was in charge of a few projects at Bar Ilan University, managing three translators in projects exceeding 2500 words for classes in different courses; while studying at the University.
Projects included work in systems engineering, operations research, mathematics, and neuroscience. -
Consultant (Pro bono)
Self
- Present 11 years 2 months
Economic Empowerment
I advise recent undergraduates in search of a career path about what they should or shouldn't do in the next three-five years when it comes to courses, master's degree and positions that should or shouldn't be taken with a very high success rate.
I have returning clients asking more and more questions about what they should or shouldn't do, whether it be a job interview, tests that they have to undertake or credentials they should or shouldn't have.
Publications
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A practical guide on how to use Generative AI in your work processes
Self-Published
Transform your business processes and boost your team's capabilities with this practical playbook. This is the guide to show how to implement Generative AI power along your workflows and build it into your company. Learn how to boost your teams with the power of cutting-edge tools like ChatGPT, Midjourney, Stable Diffusion, Dalle, Whisper, and more.
This actionable playbook is designed for decision-makers, team members, and middle management who want to scale up Generative AI…Transform your business processes and boost your team's capabilities with this practical playbook. This is the guide to show how to implement Generative AI power along your workflows and build it into your company. Learn how to boost your teams with the power of cutting-edge tools like ChatGPT, Midjourney, Stable Diffusion, Dalle, Whisper, and more.
This actionable playbook is designed for decision-makers, team members, and middle management who want to scale up Generative AI across departments of the company.
Written from first-hand experience, the authors wrote this book to answer the rising market demand for guidance in AI team enhancement.
Stated In the words of an 800-employee tech company: "We need to take all these tools popping up around us and make them into something consistent and reliable in our day-to-day,"
Take the first step towards transformation and empower your business processes with AI today. -
Fundraising as if it was easy
Start Israel
Many startups speak about fundraising as if it was easy. Some come to meetings with investors with the confidence of reeling in the big fish, only to find out they won't be getting anything.
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3 Reasons Why New Year’s Resolutions Are Useless
Influencive
How It All Began
It all started at the end of June of this year, a couple of weeks after I’d returned from Antwerp, where I met Josh Fechter, Sujan Patel, Savvas Zortikis, and others in person.
I was full of anxiety when I left but very content when I came back.
Guillaume, who runs his own web and app development company, contacted me to inquire about possible projects that we could collaborate on. -
Brand Managenent: A Forgotten Art
Influencive
A brand manager is essentially a (skilled) person who handles everything that has to do with the brand: how it’s perceived by the clients, by partners, by stakeholders, how its overall marketing is handled (works closely with the marketing teams), and takes care of its overall voice & tone and is essentially “on it” 24/7.
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5 Ways To Gain Followers On Twitter
Commun.it
“Words are like doves – once you send them away, they never come back” – Russian proverb.
Our tweets should follow a simple guideline that corresponds with our brand as a whole.
Avoid using different types of syntax or spelling variations to avoid confusion.
The use of hashtags should be based on research and consistency.
Don’t create unnecessary confusion among your followers just because a word was “trendy”.
There are easy ways to find out what the best…“Words are like doves – once you send them away, they never come back” – Russian proverb.
Our tweets should follow a simple guideline that corresponds with our brand as a whole.
Avoid using different types of syntax or spelling variations to avoid confusion.
The use of hashtags should be based on research and consistency.
Don’t create unnecessary confusion among your followers just because a word was “trendy”.
There are easy ways to find out what the best hashtags are for your niche.
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How to get ready for a conference
Influencive
Leaving your comfort zone is actually good for your health.
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5 Reasons Replicated Content Won't Work in 2018
Influencive
Avoiding garbage material this year is the only way to beat Facebook’s recent algorithm changes.
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A Marketing Survival Guide For Small Businesses (and startups)
The Marketing Frenzy & Amazon (KDP)
This guide has but one purpose: to provide small business owners and entrepreneurs with the right tools to market their businesses/projects/startups.
Believe it or not, most marketing efforts and campaigns performed by marketing agencies and professionals for small businesses as well as startups could have been performed better by the business itself (whether it be the employees, managers or even the owner).
The first question that comes to mind is: "Why me?"
The answer is…This guide has but one purpose: to provide small business owners and entrepreneurs with the right tools to market their businesses/projects/startups.
Believe it or not, most marketing efforts and campaigns performed by marketing agencies and professionals for small businesses as well as startups could have been performed better by the business itself (whether it be the employees, managers or even the owner).
The first question that comes to mind is: "Why me?"
The answer is simple and quite frankly – deep down inside, you always knew it: nobody cares about your business more than you do and no one knows it better either.Other authorsSee publication -
It's (almost) Over
Medium
What it's like authoring an ebook - the hardships of finding the right ideas, titles and name for the book.
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It's not working
Medium
What a small business owner needs to know.
If you need any extra help, contact us at https://www.appenue.com -
Branding And Marketing - 101
Quora
What branding and marketing really are and how they help shape customer loyalty and brand recognition among clients.
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9 Marketing Tools That Don't Cost You A Dime
Quora
A listsicle of the best marketing tools on a shoestring budget, including two Israeli inventions - Zest.Is and Poptin.
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Mid Roll Killed the Youtube Stars
Quora/ZEFO/Appenue
How Facebook's midroll ads would be the demise of Youtube.
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GROWTH HACKING AND HOW IT CAN HELP YOUR BUSINESS
ZEFO
A guest post I made about growth hacking for startups, talking about the impact of social media on B2B and B2C marketing, best practices and what you should look out for as a startup.
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Bra' from another Ma'
ZEFO
A Q&A about ASO conducted by ZEFO with me about the similarities as well as the differences between ASO and SEO; strategies and cross promotion.
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Founding your own enterprise - part 4
Linkedin
Final part of my series of articles about opening one's own enterprise.
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The "awesome" button and beyond
Medium
Opinion article about the new engagement tools by Facebook.
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Founding your own enterprise - part 3
Linkedin
Part 3 of my series on becoming an entrepreneur.
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Founding your own enterprise - part 2
Linkedin
Part 2 of my series on becoming an entrepreneur.
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Founding your own enterprise - Part 1
Linkedin
Part 1 of my series on becoming an entrepreneur.
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Why opening your own venture isn't such a bad idea
Linkedin
Precursor to my series on being your own boss, the difficulties and what it entails to be "an entrepreneur".
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תוכניות בניה לשנים הקרובות
Facebook
מאמר שהעליתי לפייסבוק לגבי תוכניות בנייה ומה צריך לעשות לדעתי בנוגע למצוקת הדיור הקיימת.
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חומק מבין האצבעות(note)
Facebook
מאמר שהעליתי לפייסבוק שאני חושב שיכול לדבר להרבה אנשים במדינה הזאת.
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Brand Management: A Forgotten Art
Influencive
Becoming a Brand Manager
A brand manager is essentially a (skilled) person who handles everything that has to do with the brand: how it’s perceived by the clients, by partners, by stakeholders, how its overall marketing is handled (works closely with the marketing teams), and takes care of its overall voice & tone and is essentially “on it” 24/7.
Projects
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Stealthmode Startup - Advisory Board Member (Ended)
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"I served on the advisory board of an avant-garde Start-Up (SU) that aimed to revolutionise the online dating world with cutting-edge technology and an exceptionally user-friendly interface, perfectly balancing User Interface (UI) and User Experience (UX).
As the Marketing and Business Development Advisor for a team of brilliant minds, I selected the most effective Methods of Operation (MOs) and approaches to be considered. I guided the team through the complexities of the industry…"I served on the advisory board of an avant-garde Start-Up (SU) that aimed to revolutionise the online dating world with cutting-edge technology and an exceptionally user-friendly interface, perfectly balancing User Interface (UI) and User Experience (UX).
As the Marketing and Business Development Advisor for a team of brilliant minds, I selected the most effective Methods of Operation (MOs) and approaches to be considered. I guided the team through the complexities of the industry, acting as a beacon in the often challenging landscape. -
Growth hacking and ASO for a mobile developer
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I was hired to assist the team with growth hacking, aiming to significantly increase the popularity of their apps through techniques such as social media awareness, media buying, referral agreements, and more.
App Store Optimisation (ASO) was primarily focused on the Play Store, as the product itself was not suitable for the App Store. -
Evaluation and execution of a logistic project for a high-end goods supplier
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I was engaged as an external consultant for a high-end goods supplier to reassess their logistic execution and fulfilment capabilities.
I implemented new working methods, periodic inventory management techniques, lean manufacturing practices, and comprehensive cost-cutting procedures.
Honors & Awards
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Certificate in Excellence: Social Responsibility and Volunteering
Faculty of Social Sciences, Bar Ilan University
This Certificate of Excellence is hereby granted to Avishay Segal For Social Responsibility and Volunteering in the International MBA.
Languages
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English
Native or bilingual proficiency
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Hebrew
Native or bilingual proficiency
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French
Professional working proficiency
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German
Limited working proficiency
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Afrikaans
Limited working proficiency
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Dutch
Elementary proficiency
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Yiddish
Limited working proficiency
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