Avishay (AJ) Segal, MBA

Transform your business processes and boost your team's capabilities with this practical playbook. This is the guide to show how to implement Generative AI power along your workflows and build it into your company. Learn how to boost your teams with the power of cutting-edge tools like ChatGPT, Midjourney, Stable Diffusion, Dalle, Whisper, and more.



This actionable playbook is designed for decision-makers, team members, and middle management who want to scale up Generative AI… Show more

Transform your business processes and boost your team's capabilities with this practical playbook. This is the guide to show how to implement Generative AI power along your workflows and build it into your company. Learn how to boost your teams with the power of cutting-edge tools like ChatGPT, Midjourney, Stable Diffusion, Dalle, Whisper, and more.



This actionable playbook is designed for decision-makers, team members, and middle management who want to scale up Generative AI across departments of the company.



Written from first-hand experience, the authors wrote this book to answer the rising market demand for guidance in AI team enhancement.

Stated In the words of an 800-employee tech company: "We need to take all these tools popping up around us and make them into something consistent and reliable in our day-to-day,"



Take the first step towards transformation and empower your business processes with AI today. Show less

Many startups speak about fundraising as if it was easy. Some come to meetings with investors with the confidence of reeling in the big fish, only to find out they won't be getting anything.

How It All Began
It all started at the end of June of this year, a couple of weeks after I’d returned from Antwerp, where I met Josh Fechter, Sujan Patel, Savvas Zortikis, and others in person.

I was full of anxiety when I left but very content when I came back.

Guillaume, who runs his own web and app development company, contacted me to inquire about possible projects that we could collaborate on.

A brand manager is essentially a (skilled) person who handles everything that has to do with the brand: how it’s perceived by the clients, by partners, by stakeholders, how its overall marketing is handled (works closely with the marketing teams), and takes care of its overall voice & tone and is essentially “on it” 24/7.

“Words are like doves – once you send them away, they never come back” – Russian proverb.

Our tweets should follow a simple guideline that corresponds with our brand as a whole.

Avoid using different types of syntax or spelling variations to avoid confusion.

The use of hashtags should be based on research and consistency.

Don’t create unnecessary confusion among your followers just because a word was “trendy”.

There are easy ways to find out what the best… Show more

“Words are like doves – once you send them away, they never come back” – Russian proverb.

Our tweets should follow a simple guideline that corresponds with our brand as a whole.

Avoid using different types of syntax or spelling variations to avoid confusion.

The use of hashtags should be based on research and consistency.

Don’t create unnecessary confusion among your followers just because a word was “trendy”.

There are easy ways to find out what the best hashtags are for your niche.

Show less

Leaving your comfort zone is actually good for your health.

Avoiding garbage material this year is the only way to beat Facebook’s recent algorithm changes.

This guide has but one purpose: to provide small business owners and entrepreneurs with the right tools to market their businesses/projects/startups.

Believe it or not, most marketing efforts and campaigns performed by marketing agencies and professionals for small businesses as well as startups could have been performed better by the business itself (whether it be the employees, managers or even the owner).

The first question that comes to mind is: "Why me?"
The answer is… Show more

This guide has but one purpose: to provide small business owners and entrepreneurs with the right tools to market their businesses/projects/startups.

Believe it or not, most marketing efforts and campaigns performed by marketing agencies and professionals for small businesses as well as startups could have been performed better by the business itself (whether it be the employees, managers or even the owner).

The first question that comes to mind is: "Why me?"
The answer is simple and quite frankly – deep down inside, you always knew it: nobody cares about your business more than you do and no one knows it better either. Show less

What it's like authoring an ebook - the hardships of finding the right ideas, titles and name for the book.

What a small business owner needs to know.

If you need any extra help, contact us at https://www.appenue.com

What branding and marketing really are and how they help shape customer loyalty and brand recognition among clients.

A listsicle of the best marketing tools on a shoestring budget, including two Israeli inventions - Zest.Is and Poptin.

How Facebook's midroll ads would be the demise of Youtube.

A guest post I made about growth hacking for startups, talking about the impact of social media on B2B and B2C marketing, best practices and what you should look out for as a startup.

A Q&A about ASO conducted by ZEFO with me about the similarities as well as the differences between ASO and SEO; strategies and cross promotion.

A Millennial's struggle with reality

Final part of my series of articles about opening one's own enterprise.

Opinion article about the new engagement tools by Facebook.

Part 3 of my series on becoming an entrepreneur.

Part 2 of my series on becoming an entrepreneur.

Part 1 of my series on becoming an entrepreneur.

Precursor to my series on being your own boss, the difficulties and what it entails to be "an entrepreneur".

מאמר שהעליתי לפייסבוק לגבי תוכניות בנייה ומה צריך לעשות לדעתי בנוגע למצוקת הדיור הקיימת.

מאמר שהעליתי לפייסבוק שאני חושב שיכול לדבר להרבה אנשים במדינה הזאת.

Becoming a Brand Manager

A brand manager is essentially a (skilled) person who handles everything that has to do with the brand: how it’s perceived by the clients, by partners, by stakeholders, how its overall marketing is handled (works closely with the marketing teams), and takes care of its overall voice & tone and is essentially “on it” 24/7.