“It was a true pleasure working with Avi. As a colleague, he was a tremendous help when onboarding, showing me the ropes both organizationally and professionally. He is extremely easy to talk to, a great listener, and understands how organizations work. Unlike many others, he puts his ego aside and does what the company needs, without concern for credit. Professionally, he is a marketing whiz, having created the messaging for AlgoSec’s products and having written compelling content for the company.”
About
Avi Hein is an integrated marketing professional, focused on driving business objectives…
Experience
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Education
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Technion - Israel Institute of Technology
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The Technion MBA program aims to develop the executive leaders and the entrepreneurs of the Israeli technology-intensive and knowledge based companies.
In addition to the Technion, professors come from leading business schools such as London Business School, Robert H. Smith School of Business at the University of Maryland, University of Toronto, ESCP, Columbia University, and INSEAD, (including Marketing professors from London Business School, INSEAD, and Columbia University), University…The Technion MBA program aims to develop the executive leaders and the entrepreneurs of the Israeli technology-intensive and knowledge based companies.
In addition to the Technion, professors come from leading business schools such as London Business School, Robert H. Smith School of Business at the University of Maryland, University of Toronto, ESCP, Columbia University, and INSEAD, (including Marketing professors from London Business School, INSEAD, and Columbia University), University of Wisconsin, University of Southern California, Said Business School at University of Oxford. -
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Activities and Societies: National Society of Collegiate Scholars
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Licenses & Certifications
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Inbound Marketing Certified Professional
HubSpot
IssuedCredential ID http://inboundmarketing.com/user/6589 -
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Inbound Certified
HubSpot
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Google Analytics Individually Qualified
Google
Issued ExpiresCredential ID 585980 -
Google Analytics Academy
Google
Publications
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Top 3 Trends in Developer Testing
Enterprise Systems Journal
See publicationHow should developers cope with software eating the world?
Software trends and predictions 2012-2013 -
Mission Critical Software Needs Better Developer Testing
Virtual-Strategy Magazine
See publicationWhat is the cost of a software bug? For Knight Capital, an American global financial services firm, it was at least $440 million due to a glitch in their legacy software. The loss was caused by a failure in an update meant to accommodate a new New York Stock Exchange (NYSE) system that went live on August 1. $440 million was lost in only 30 minutes, before it was manually shut down. That is not counting the additional damage caused to their reputation and stock valuation. This is not…
What is the cost of a software bug? For Knight Capital, an American global financial services firm, it was at least $440 million due to a glitch in their legacy software. The loss was caused by a failure in an update meant to accommodate a new New York Stock Exchange (NYSE) system that went live on August 1. $440 million was lost in only 30 minutes, before it was manually shut down. That is not counting the additional damage caused to their reputation and stock valuation. This is not insignificant – Knight Capital is not some fly-by-night startup in a garage but rather the largest trader in American equities.
Catching the issues early, during development and preparation for integration with the new NYSE system, which can only be done by adequate and comprehensive developer testing, and not a separate QA team that doesn’t examine the code until the developer is done, would have prevented this loss. -
Testing Linux Code
Dr. Dobbs Journal
As Linux attracts more developers, careful thinking and best practices can reduce the unique testing challenges it presents
Cover story in December 2011 edition of Dr. Dobbs JournalOther authors -
Courses
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Accounting
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Capital Markets
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Competitive Strategy
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Consumer Behavior
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Cooperative (Alliance) Strategy
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Entrepreneurial Finance & Corporate Valuation
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Entrepreneurship
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Financial Management
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Financial Statements
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Global Strategy
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Intellectual Property
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Introduction to Linux - - Linux Foundation
LFS101x
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Leadership
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Managerial Economics
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Marketing Management
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Negotiation Strategy
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New Product Development
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Operations Management
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Organizational Behavior
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Project Management
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Quantitative Methods and Statistics
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Technology Strategy
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Languages
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English
Native or bilingual proficiency
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Hebrew
Full professional proficiency
Recommendations received
41 people have recommended Avi
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