#WorkByAnthem We envisioned a festive season filled with sweetness and warmth, centered around Baileys. To make Baileys the talk of the town, we crafted a multi-dimensional campaign that celebrated indulgence, togetherness, and the joy of festive traditions. Our team collaborated closely with Baileys to curate a series of Chef's activations. These chefs not only demonstrated easy-to-make recipes but also shared personal anecdotes, weaving in the essence of festive occasions and the warmth of Baileys-infused moments. Our social media strategy focused on creating buzz and excitement around the campaign, leveraging captivating visuals, storytelling, and user-generated content to engage with our audience. We encouraged followers to share their Baileys-inspired moments, fostering a sense of community and connection during the festive season.
Anthem
Advertising Services
New Delhi, Delhi 935 followers
We're a creative agency with a dynamic group of diverse, driven & innovative people changing the way India consumes.
About us
Anthem: Crafting Extraordinary Experiences, Igniting Brands. Elevate your brand presence with Anthem, an industry leader since 2013. Formerly known as Food Talk India, we have honed our craft over a decade, curating unparalleled event concepts that have captivated the nation. Our prowess spans an array of disciplines, encompassing Brand and Experience Strategy, Event Innovations, Audience Engagement, Content Excellence, Social Media Mastery, Influencer Collaborations, and Signature Brand Partnerships. In addition to partnering with esteemed clientele, we proudly helm the Gin Explorers Club—an iconic Festival that has grown to become India’s most renowned Cocktail extravaganza, spanning 8 editions and captivating over 100K enthusiasts. This triumph has reverberated in the digital realm, amassing an astonishing 74M+ impressions. Fueling the epicurean journey is our digital flagship, Food Talk India. With a colossal media footprint of over 1 million, it's the nation’s enduring hub for culinary aficionados, relentlessly pursuing the zenith of gastronomic and imbibing indulgence. Our keen insights into the nation's cultural fabric enable us to sculpt visionary community-centric blueprints, connecting brands seamlessly with their desired demographic. Counted among our esteemed partners are illustrious names like BMW, Jio, DLF, Audi, Diageo, Singapore Toursim, Bira, Tinder, AB InBev, Pernod Ricard, and Radico Khaitan Forge lasting connections with your audience—let us orchestrate the narrative.
- Website
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www.instagram.com/anthem.in/
External link for Anthem
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New Delhi, Delhi
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Advertising, Marketing Campaigns, Event Curation, Digital Marketing, Brand Strategy, Experience Marketing , and Events & Activations
Locations
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Primary
440, D22 Lane, 100ft Road, Chattarpur, New Delhi, 110074
New Delhi, Delhi 110074, IN
Employees at Anthem
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Shuchir Suri
Entrepreneur
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Devyani Sheel
Ideator | Conceptualiser | Content and Copywriter | Script Writer | Brand Strategist | Client Manager
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Abhijit Gaonkar
Asst. Production Design at Anthem
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Aashana Dhingra
Experiences Curator | Brand Strategist | Holistic Marketer | Creative Consultant | Theatre Enthusiast | Aesthete
Updates
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#WorkByAnthem We curated an unforgettable evening with Tanqueray, where every detail was meticulously orchestrated to deliver a one-of-a-kind experience. From conceptualization to execution, our team worked tirelessly to craft an immersive journey for attendees. We began by mapping out the consumer journey, envisioning every touchpoint from arrival to departure. Our designers meticulously selected each element to complement Tanqueray No. TEN’s elegance, creating an atmosphere of sophistication and refinement. But it wasn’t just about aesthetics - From coordinating with vendors to managing timelines, every detail was meticulously planned and flawlessly executed. We ensured that every guest experienced the epitome of hospitality, from the moment they walked through the door to the final farewell. Collaborating with Soul Company India, we brought Sago House’s top mixologists to Elephant & Co., Pune, and Bandra Born, Mumbai, delivering an unforgettable evening of elegance and flavor. The result? A night to remember, where every sip was a journey of discovery and every moment an opportunity to indulge in the finest libations.
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Here’s your chance to join India’s biggest gin festival - Gin Explorer's Club! DM us if interested. #internshipopportunity
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Welcome to the extraordinary world of Chambal Gin! 🍸✨ We recently launched Chambal Gin at Rooh Delhi, where we brought the untamed spirit to life through captivating storytelling and exquisite cocktails. We created an extraordinary journey for our guests who explored the mystical Raaz Ghar to hear the story of the Untamed land and the inviting Baaghi Bethak, where they interacted with founders Pervez Bapuna and Shireen Sheriar Bapuna, tasting the magic of Chambal. It was truly ‘A Night to Remember,’ adorned with clinking glasses, an enchanting ambiance, and unforgettable memories. ✨ — #CreateCurateDesign #Advertising #Events #Activations #AdvertisingAgency #EventCuration #DigitalActivation #Event #ContentProduction #ChambalGin #TheUntamed #ChambalUntamed
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We collaborated with Bira 91 for India's Biggest Cider Festival in Delhi, Mumbai and Bangalore. Bira came up with flavourful ciders and we helped them create a gastronomical event with #livemusic acts, fun activities and an event that transported our guests to the hills and took it to social media with a #digitalcampaign — #CreateCurateDesign #Advertising #Events #Activations #AdvertisingAgency #EventCuration #DigitalActivation #Event #ContentProduction #ChugAlongToTheHills #Bira91 #Hillstation #Cider
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#WorkByAnthem To celebrate the occasion of Holi "The festival of colours", Anthem along with Singapore Tourism designed a gifting experience that engaged with influencers on the theme - Singapore Re-Imagined. A limited edition version of our crowd favourite Gin Infusion Kits (Gin Explorers Club) was curated, bringing alive the vibrant colours of Singapore in everyone's glasses to celebrate the beautiful festival of colours, Holi. 50 of India's top Travel & Lifestyle influencers, who are always giving the audience holiday goals, were sent this kit to celebrate the magic of Singapore re-imagined. — #CreateCurateDesign #Advertising #Events #Activations #AdvertisingAgency #Hamper #Activation #Singapore #GinExplorersClub #DigitalAdvertising #SocialMedia #SocialMediaMarketing #InfluencerMarketing
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#WorkByAnthem We curated a hybrid #virtualexperience to launch the #limitededition variant of Hendricks Gin - Midsummer Solstice for Influencers, thought-leaders, and Gin Enthusiasts, along with a #digitalcampaign built to spread awareness to our audience. An evening hosted by us that took people through a fun engaging activity of solving a series of clues to get the Hendricks Midsummer Solstice bottle! — #CreateCurateDesign #Advertising #Events #Activations #AdvertisingAgency #Experiences #ConceptDesign #Activation #HendricksGin #DigitalAdvertising #SocialMedia #SocialMediaMarketing #InfluencerMarketing