Over the last few months, devaluation on credit card rewards program and gimmicky rewards by CC bill payment platforms have been making a lot of news.
CheQ doesn’t claim to be the biggest reward program in India, but if you want a rewards program that truly delivers on what it promises, CheQ is the one for you.
The three pillars on which it is built is Consistency , Transparency and Tangibility
1. Consistency
Every time a bill payment is made, you earn 1% as CheQ Chips. So if you pay a bill of ₹30,000, you earn 300 CheQ Chips. Every single CC bill payment you make brings you value in the form of Chips, regardless of the amount you paid.
Do note:
a. These Chips have an expiry date of 12 months from the day of issuance.
b. In a month, you can earn up to 4000 CheQ Chips. In short, you earn 1% back till your payment of ₹400,000.
2. Tangibility
CheQ Chips are designed to give you real rewards. If you aren’t one for vouchers, that’s fine. You can use your Chips to pay your bills instead.
Which means that if you have a 1000 Chips, you can convert them into ₹100 to pay your bills. Basically, 10 CheQ Chips = ₹1.
Do note: Converting CheQ Chips to cash is capped at 1000 chips or Rs. 100 per month.
3. Transparency
While there have been a couple of changes in 2023 when we were setting the company — our Chips and their values have remained consistent since January 2024. And so have the gains our customers made from them. How?
We’ve been particular about spelling out the entire details to the customer instead of burying them within an obscure T&C link. No reading between the lines, no catch that one isn’t aware of.
From detailing out the value of Chips requirement to redeem across different brands, to letting you see what the entire process is, we’ve made sure that our customers see what they’re getting themselves into. No gimmicks whatsoever. We hate them as much as you do.
This ensures that YOU hold the power to use your Chips as per YOUR preference and convenience. The end goal remains the same — CheQ Chips don’t become an arbitrary element that keeps piling up in your profile without any tangible value.
This has translated into ₹100Cr earned in Rewards by our existing customers in the past 6 months.
While we’re still trying to become India’s biggest reward program on bill payments, we promise only what we truly believe we can deliver. And strive endlessly to deliver that.
And that’s how we ensure that you keep your faith in CheQ :)
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