Dentsu India

In today’s modern digital landscape, strategic content creation is crucial to winning the fierce competition for human attention. Amidst the constant information overload, mastering the attention economy is essential. Marketers must leverage strategies and techniques to surpass the noise and establish meaningful connections with audiences. The attention economy not only drives the creation, distribution, and consumption of content but also influences the core of digital experiences and monetization strategies for businesses. Anita Kotwani and Vinod Thadani provide insights into the pivotal forces that mold and influence the attention economy. The column discusses: 1. Content Optimization: In a cluttered digital landscape, content must be captivating and engaging. Compelling visuals, catchy headlines, and immersive storytelling are key to grabbing and retaining user attention. 2. Monetization Strategies: Advertisers and content creators use various models such as pay-per-click, impression-based advertising, subscriptions, and direct payments for exclusive content to monetize user attention effectively. 3. Social Media and User Engagement: Social media platforms thrive on high user engagement, which drives algorithms that prioritize engaging content. Marketers need strategies that maximize user interaction to enhance content visibility. 4. Data Collection and Precision Marketing: Understanding user behavior and preferences is crucial. Focused data collection and targeted advertising help tailor content to individual users, creating a feedback loop that enhances content relevance and engagement. 5. Attention Span and Information Overload: The digital age bombards individuals with a constant stream of content, raising concerns about decreasing attention spans and the ability to engage with long-form or in-depth material. This necessitates creating concise and impactful content to hold users' attention. Read the article here: https://lnkd.in/dic_4kqy Want to know more about industry trends and forecasts? Download your copy of the Dentsu Digital Report 2024 here: https://lnkd.in/dgbRDat4 || Anindita Sarkar || Lubna Surti || Alifiya Hirani || Prerna Sagvekar || Archie Kothari ||

Ever thought about getting rewards for being a stellar driver? Now you can! Meet the Kia Inspiring Drive Program, a brainchild of #DentsuCreativeIsobar x Kia India.   The program analyses your driving habits, scores them, and guides you toward smarter driving. And here's the best part: good driving means good scores and good scores mean awesome rewards!   So, strap in, hit those high scores, and transform your everyday commute into a reward-filled adventure.   Curious? Check out our film and start your journey towards smarter, safer driving! Chief Executive Officer - Dentsu Creative India: Amit Wadhwa President Digital Experience: Sahil Shah Chief Creative Officer - Digital Experience: Abhijat Bharadwaj Group Executive Creative Director: Rohit Mukherjee Executive Vice President - Business & Branded Content: Madhura Ranade Head & Sr. Vice President - Films and Production Dentsu Webchutney & Dentsu Creatives Isobar: Taj Naqvi Associate Vice President - Business: Nishant Mishra Associate Director – Account Management: Divyansh Mehta Manager - Account Management: Krishan Bairwa Senior Creative Director - Copy: Abhinav Kumar Associate Creative Director - Copy: Rohan Nanda Senior Copywriters: Marlyn Angelina Pereira, Rishav Kumar & Sameer Selvam Group Head – Art: Gaurav Goel Sr. Director – Films & Production: Gautam Dhiman Director Films & Production: Chitiz Shandilya Producer Films & Production: Prakchhal Jain || Anindita Sarkar || Alifiya Hirani || Prerna Sagvekar || Lubna Surti || Archie Kothari ||

Insurance might have a reputation for being boring and serious, but we're here to flip that script! Introducing #InsuranceKaPotluck – a revolutionary campaign by #DentsuCreativeIsobar and Bajaj Allianz General Insurance, transforming insurance into a shared safety net.   With #InsuranceKaPotluck, we celebrate the power of collective support, showing how insurance can be engaging and beneficial for all. Join us as we bring a fresh, lively approach to the world of insurance, making it more relatable and enjoyable.   Watch the film here: 

Cookies have long been the cornerstone of marketing measurement, but a cookie-less future promises something even more transformative for brands and businesses. This shift is set to revolutionize how companies connect with their audiences, empowering marketers to unearth deeper, more actionable insights. By harnessing advanced data integration, AI-driven analytics, and an unwavering commitment to privacy and compliance, marketers will redefine the landscape, forging stronger, more meaningful connections with their customers. According to Srinivas Seshadri, Senior Vice President- Business Operations, SOKRATI, here are five pivotal trends shaping The Future of Marketing Measurement: - Privacy regulations drive transformation: With stringent regulations like GDPR (General Data Protection Regulation) and the impending cookie deprecation, advertisers must innovate to measure ad campaign performance while prioritizing user privacy. - Tech giants lead the charge: Tools like the Topics API, Apple's SKAdNetwork, and Google's Privacy Sandbox set new standards for privacy and measurement, showcasing how industry leaders are adapting to the evolving landscape. - Measurement partners revolutionize: Mobile measurement partners (MMPs), customer data platforms (CDPs), and data service providers are developing groundbreaking solutions to excel within new privacy constraints. - Challenges persist: Despite innovations, new measurement methods face hurdles such as data delays and retargeting difficulties, potentially increasing costs and reducing campaign efficiency. - Adaptation is crucial: The most successful companies will build robust in-house analytics teams, ensure transparency in data collection, and stay ahead of regulatory changes, navigating the complexities of a cookie-less world with agility and foresight. Curious for more insights? Here's your gateway to the dentsu knowledge universe - log in to learn more! https://sokrati.com/blog https://lnkd.in/gRAchB65 || Harsha Razdan || Anita Kotwani || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Amit Wadhwa || Anubhav Sonthalia || Santosh Gannavarapu || Sujit Vaidya || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Anindita Sarkar || Nilesh Gohil || || Lubna Surti || Alifiya Hirani || Prerna Sagvekar || Diksha Grover ||

Abhijat's appointment underscores Dentsu Creative Isobar's unwavering commitment to crafting compelling brand experiences that thrive in today’s digital-first, multi-platform world. His leadership will be instrumental in setting new creative benchmarks for Dentsu Creative in India - fostering a culture of innovation, and nurturing a dynamic team of next-gen creatives. He will spearhead the agency's creative agenda, further enhancing the creative prowess and exceptional talent pool. Working with iconic Indian and global brands, his focus on creativity and a deep, native digital-first mindset will empower brands to navigate the complexities of the new age through non-linear journeys in a creatively impactful manner. Welcome to dentsu, Abhijat Bharadwaj! Read More: https://lnkd.in/d26eXQ83 || Dentsu Creative || || Harsha Razdan || Amit Wadhwa || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Sujit Vaidya || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Anindita Sarkar || Sumeer Mathur || Indrajeet Mookherjee || Sahil Shah || sanjeev anand Gurbaksh Singh || || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||

Don't miss this: the ultimate guide to creativity and impact from dentsu South Asia If you weren't at Cannes or you haven't had the chance to grab a copy of our special supplement of dentsu South Asia X Manifest Cannes edition, you're in luck. We've brought it online for you to enjoy from anywhere in the world. This is your chance to discover how dentsu South Asia is #InnovatingToImpact the world with our brilliant work, insights, and culture. The dentsu South Asia Cannes Edition supplement is more than just a showcase of the work we've delivered to our clients. It's a celebration of our culture, talent, and values—revealing why we're the innovators, disruptors, and game-changers of today. Peek into the future of creativity and impact that we're shaping every single day. So, are you ready to get inspired? Read the dentsu South Asia X Manifest Cannes Edition now, below. You'll be glad you did! Link: https://lnkd.in/dK6Wn-y5 || Harsha Razdan || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Sujit Vaidya || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Anindita Sarkar || || Raahil Chopra || || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||

Posterscope India and L'Oréal Paris proudly present 'See Life in Panorama', a revolutionary CGI OOH campaign starring the stunning Kendall Jenner.   This innovative campaign, conceptualized and executed by Posterscope India, blends traditional billboards with digital magic to vividly illustrate the brand’s latest mascara’s advanced formula, capturing every lash to ensure they are beautifully coated and defined.   From Bandra Turner Road to Worli Sea Link, Juhu Tara Road, and Goregaon West, Mumbai is lit up with the luxury of Panorama Mascara.

Dentsu Creative Webchutney gets a new hairdo! Godrej Professional has teamed up with Dentsu Creative Webchutney to take its online presence to the next level. This collaboration brings together two powerhouses passionate about innovation, excellence, and customer satisfaction. Dentsu Creative Webchutney will spearhead the digital marketing strategy for Godrej Professional, leveraging its expertise in data, technology, and cutting-edge marketing techniques to craft innovative campaigns. This partnership underscores our digital-first approach and capability to deliver creative solutions that align with business objectives and resonate with the target audience. Stay tuned for some hair-raising work from Dentsu Creative Webchutney and Godrej Professional! Read more: https://lnkd.in/gE--pt2S || Harsha Razdan || Amit Wadhwa || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Sujit Vaidya || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Anindita Sarkar || #SurjoDutt || Indrajeet Mookherjee || Nikhil Kumar || Prashant Motwani || Ajeet Shukla || Gia Fernandes || Bhuvan Bali || Rushad Patel || Siddharth Bhatia || Rushali Tejani || Sakshi Agarwal || || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||

When creativity and strategy join forces, they unleash a wave of innovation and brilliance that sweeps across the globe. Heartfelt congratulations to our dentsu teams in Amsterdam, Canada, Aotearoa, and New York for their wonderful victories at the Cannes Lions International Festival of Creativity. You've shown the world what dentsu is capable of and made us all proud to be part of this pride. Not only have you raised the bar, but you have also crafted the very constellation of excellence itself. Well done! || dentsu || Dentsu Creative || || Jean Lin || Yasuharu Sasaki || Robert Gilby || Jeremy Miller || Nate Nicely || Matt Cross || Caroline Dean || Antonia Collins || Hannah Ainsworth || Anna Lake || Harsha Razdan || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Sujit Vaidya || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Anindita Sarkar || || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||

If you're soaking up the sun at the Cannes Lions International Festival of Creativity, you're in the perfect place for a burst of inspiration, amazing ideas, and top-notch networking. But what if you need something to read in-between the sessions, parties, and rubbing elbows with the creative who's who of this industry? Well, look no further. Presenting to you the dentsu South Asia Cannes Edition – a special supplement brought to you in collaboration with Manifest. This special edition showcases how dentsu South Asia is bringing its vision of #InnovatingToImpact to life. Inside, you'll find award-winning work, insightful articles, and quite a few client-led success stories. You'll also get a peek into the culture, talent, and values driving the network, along with the exciting opportunities ahead. Pick up the dentsu South Asia Cannes Edition today at various spots around the festival. Grab a copy while you can – it can be the perfect companion for your downtime. And who knows? You might just stumble upon the spark for your next big idea. Not at the festival? No FOMO needed! Enjoy the magazine online. Keep an eye on this space for more! || Harsha Razdan || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Amit Wadhwa || Anita Kotwani || Anubhav Sonthalia || Santosh Gannavarapu || Sujit Vaidya || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Anindita Sarkar || || Raahil Chopra || || Alifiya Hirani || Prerna Sagvekar || Lubna Surti ||