Despite running a D2C brand with strong fundamentals, you might still face REJECTION on Shark Tank due to this reason -
Anyone who has watched Shark Tank knows how much the Sharks focus on a brand's numbers. Once you falter in your numbers, you'll quickly find yourself going home empty-handed.
But what most founders don’t realise is that their numbers don’t have to be “bad” to get rejected; it’s the lack of narrative and clarity around those numbers that hurts them more.
What does that mean? Let’s take three examples -
1. Founders with Profitable Brands/Traditional Business:
"Dhandha" minded D2C founders mostly focus on profits and cash flow. Even though they excel in running their business, they often struggle with questions about contribution margins and unit economics.
2. Founders who haven’t raised funding before:
Most founders on Shark Tank often lack prior funding experience, which means they haven't been grilled by investors about their data. As a result, they lack experience in highlighting their strong numbers during pitches and are often not able to present their numbers well.
3. Founders who are unaware of their numbers:
Absolutely no judgments here. Running a D2C business is challenging, specially in earlier stages. Many founders don’t come from a tech background, and they haven't reached a data-driven stage with their brand yet.
At Fabric, we have spoken with multiple brands who have faced this issue in the past seasons and are facing it now in this season’s audition.
So, for a limited time, we're helping D2C brands with 1:1 consulting to build a strong narrative for their Shark Tank pitch and get their numbers right with Fabric.
Fabric connects with the Indian D2C stack and is trusted by multiple Shark Tank brands.
If you are a D2C brand with an upcoming audition for Shark Tank, we should definitely talk.
You can DM or comment on the post to get in touch.
